The rapid development of professional managers' world economy has pushed the focus of tourism and trade to shift from Europe and North America to Asia, and the development momentum of Asian tourism is extremely rapid. There is no shortage of tourist attractions, service providers and tourists in Asia, but there is only a shortage of first-class senior management talents, which deserves our deep consideration. From the deep-seated analysis of the industry development, young people in Asia are often complacent with the status quo, lack of clear career planning, lack of professional beliefs, quick success and quick success, and lack of perseverance.

different from traditional hotel formats, modern hotels are full-face service enterprises that provide in-depth experience products with market factors as the main theme and space environment as the basis. The new situation of marketization of business environment, diversification of clients and internationalization of competition pattern is profoundly impacting and changing the inherent thinking mode and business model of hotel operators in China. Therefore, cultivating professional managers with modern hotel management quality and ability is not only a realistic need to improve the comprehensive management level and operational ability of China hotel industry, but also a fundamental requirement to create and realize hotel value and promote the sustained and healthy development of the industry.

Environmental changes of modern hotel management

In the past 31 years of reform and opening up, the hotel industry in China has undergone tremendous changes, especially after entering the market-oriented stage in the 1991s, which is characterized by marketization, specialization of management, capitalization of operation, collectivization of development and branding. The trend of resource integration, market segmentation, lengthening of industrial chain and effective division of labor is becoming increasingly obvious. After the marketization, the hotel industry in China is dotted and thriving. At present, there are more than 14,111 star-rated hotels, among which the representatives are the chain hotels under the professional hotel management companies of major brands.

At present, China has become the largest domestic tourism market and the fourth largest tourist destination country in the world, and tourism has become an important pillar industry of the national economy. The development of China hotel industry has also developed from the construction and operation of single hotels to the era of collectivization, branding and capitalization. The whole industry not only faces great pressure from policy orientation, market environment, management and professionals, but also faces severe challenges in investment cost, return on investment, management mode and management technology. Especially after China joined WIO, it not only means more capital investment and higher service quality requirements, but also means that it is urgent to change the rules of the game and cultivate high-quality hotel professional managers.

Analysis of the characteristics of hotel professional managers

Hotel professional managers refer to compound talents who are engaged in hotel management. They are different from entrepreneurs who are engaged in major business decisions and managers who undertake specific tasks. They establish a contractual employment relationship with enterprises, and put more emphasis on asset management, that is, they plan, organize, lead and control daily operations efficiently, so as to realize the smooth transformation from ideal goals to real business output. They attach great importance to ability training and professional ethics practice, and pay attention to performance improvement and market evaluation, because their fate will ultimately be selected and evaluated by the market.

Modern hotel management is a complex system engineering, involving lobby, guest room, catering, human resources, finance, marketing and other aspects. This requires professional managers not only to have strong language skills, communication skills, cultural literacy and service awareness, but also to have a comprehensive understanding of the hotel industry and hotel business, and to master modern hotel standard operating procedures and system management methods.

Although there are many department-level special management talents in China hotel industry, there are not many compound talents who can undertake the daily operation and management responsibilities of the hotel, and their comprehensive quality is still far from the real professional hotel managers. Because many domestic hotel professional managers are born halfway, they lack necessary workplace experience and professional training, and some of them still have traces of leaders of institutions and institutions, and there are still obvious shortcomings in terms of humanized service, standardized operation and refined management.

according to the theory of core competence based on resources, the competition of enterprises needs not only hard resources such as factory buildings, equipment, capital, land, energy and raw materials, but also soft resources such as location, goodwill, brand, marketing channels, customer relations, information, network, institutional arrangement, logistics system and business process. For hotel professional managers, hard resources are often innate, while soft resources are the field where they display their talents. Therefore, in order to adapt to the functions of modern hotel management with management mode as the center, intellectual property as the core, resource integration as the center and soft factor management as the focus, hotel professional managers must speed up the transformation in mentality, concept, consciousness, vision, professionalism, social responsibility and competitive resource use.

the quality composition of hotel professional managers

1. Professional knowledge

Professional knowledge is the premise and foundation for the growth of hotel professional managers. An excellent hotel professional manager should not only have rich knowledge of tourism industry, hotel business and humanities and social knowledge, but also have modern economic knowledge such as international trade, finance, investment decision-making, capital management, merger and reorganization, etc., which are compatible with modern hotel management.

2. management art

management art mainly includes three levels: leadership art, self-cultivation art and pursuit art, among which, leadership art is the art of getting along with superiors, subordinates and peers, self-cultivation art refers to the belief, personality, speech, organization, mentality and etiquette of managers, while pursuit art includes quality evaluation, goal setting, development planning and environmental selection (work, life, etc.

3. Management ability

It is mainly through the understanding of management knowledge, life experience, natural laws and social forms, combined with the analysis and research of the objective environment of the hotel, to form a unique management thought and management. Including business decision-making ability, emergency and crisis handling ability, human resource management ability, innovation ability, coordination ability of public relations, internal cooperation and communication ability, market development ability, etc.

in addition, hotel professional managers should also pay attention to professional ethics and ethics, abide by the law, be honest and trustworthy, be loyal and reliable, be people-oriented and contribute to society.

Quality training of hotel professional managers

Compared with the general life service industry, hotels have large investment, long payback period and strong dependence on the external environment. Hotel investors often hope that operators can recover their investment wells and start making profits in the shortest possible time. However, compared with the general life service industry, hotels require professional managers to have higher income and output in terms of investment return in order to give back to shareholders and other stakeholders. Hotel professional managers need a very comprehensive quality. On the basis of excellent comprehensive quality, management skills and professional skills, hotel professional managers must also enhance their core competence in the following four aspects.

1. Strategic level

Have an international vision and strategic vision, and be familiar with the hotel industry rules, regulations and operation modes. Focusing on the development direction of the enterprise and the goals to be achieved, accurately grasp the present situation of the external business environment and the future trend, preside over the strategic planning and design of the enterprise, and unswervingly organize its implementation. In the process of realizing the company's strategic objectives, it can ensure the smooth organization of government orders and the consistency of team objectives, avoid the phenomenon of government orders blocking and management failure, and finally realize the company's strategic intentions and complete various business performance objectives.

2. Personality

Hotel professional managers should be full of passion in their life and work, like to go deep into the front line, pay attention to details and care for employees. Be good at listening to the opinions of most people, especially those from the opposite side, and prevent mistakes in decision-making. We should be good at learning and improving, and pay attention to maintaining work order and making changes in the process of innovation and change. Have team cohesion, know people well, be open-minded, have strong affinity, and be good at identifying, selecting, appointing, evaluating and motivating talents.

3. Knowledge level

Hotel professional managers should pay attention to product production and production standards, improve product supply system, innovate operation methods, establish code of conduct, unify service standards, and strengthen market development and resource integration. We should be good at guiding and establishing learning hotel enterprises, cultivating and improving the comprehensive quality of employees, and effectively coping with the complex and ever-changing business situation.

4. Comprehensive level

A manager should be a down-to-earth, enterprising, sincere and optimistic person with a strong sense of mission, responsibility and honor and disgrace, and should have a strong enterprising spirit, especially good at dealing with complex relationships with employees and customers. We should be good at creating a harmonious internal atmosphere, creating a vigorous corporate culture, stimulating team enthusiasm, and forming the same values, so as to realize the organic unity of everyone in the team's pursuit of differences and team values and development goals.

enterprise competition is ultimately talent competition. Strengthening the echelon construction and professional quality training of professional managers is not only a realistic requirement for talents in the development of the industry, but also a necessity to enhance the core competitiveness of hotels. Only when hotel professional managers have a clear understanding of their responsibilities and missions, strive to maintain a down-to-earth, steady, progressive and enterprising work style, strengthen self-cultivation, pay attention to personality shaping, and are neither arrogant nor self-contemptuous, can they integrate into the unusual world with an ordinary mind, participate in the increasingly fierce competition with an inspiring heart, create a harmonious environment with a tolerant heart, achieve extraordinary achievements with an ordinary heart and achieve their future with a sense of responsibility.