we want users to apply for membership, and we definitely hope to retain users and enhance the relationship with them. Let's look at this problem from the user's point of view. If there is not enough benefit, it is not easy to impress users.

We can first look at what membership services we can provide, such as point redemption, member birthday gifts, member points, member discounts, etc., first make clear these membership rights and interests, and then consider what methods we use to let users know these membership rights and interests, so as to impress marketing to apply for membership cards.