"Financial Wisdom Life" Schnimansin Enriching the People: Flying with Dreams
If we use a word to describe Xin Fumin, we will use the word "Ren Xia". China people have always had the spirit of Ren Xia, and the most direct description of it is: "Words must be kept, and actions must be carried out."
"If you use a martial arts character to describe him, I will choose Ling Huchong. Ling Huchong is a little more casual than Yang Guo, a little more imposing than Wei Xiaobao, and a little more chic than Xiao Feng. Compared with other heroes in Jin Yong's novels, Ling Huchong is a very ordinary person, but he is affectionate and righteous, eager for freedom, optimistic and confident, as if the sky falls and he can be a quilt cover. "
If I describe him in one sentence, I will borrow the epitaph he wrote for himself: "Let him be quiet, this boy has been tossing all his life."
"I am a grassroots, grassroots, very cheap."
"A person who has no dreams will live like a pig."
"Entrepreneurs are the happiest people in the world."
Perhaps, the phrase "Qian Qian's heart knot, a thousand miles on his heart" is the best interpretation of his life.
Surrounded by mountains on three sides and facing water on one side; Mountain plastic ambition, water bosom business road. Xin Fumin was born in a small mountain village called Mohei in Weifang City, Shandong Province. In him, the northern people's inherent heroism and elegance under the influence of poetry books are perfectly integrated.
He was born in a teacher's family and was influenced by poetry and calligraphy etiquette since childhood. When it comes to interesting childhood stories, his eyes are shining and he talks with Kan Kan in the tea. The retired father of an officer is gentle, and his mother is quick-thinking and good at poetry and songs. Parents have a unique way of educating their children. In his impression, the family often holds collective meetings to discuss some trivial matters in life and the latest political hotspots. Speaking of this, he paused, took a sip of tea and continued: "When I was a child, my mother could always pick up legendary novels such as Dream of Red Mansions and The Journey to the West." With the growth of age, it seems that everything is arranged by fate. I wanted to go abroad but was blocked by filial piety, so I took the postgraduate entrance examination. 1994, I was assigned to Guangzhou Normal University (now Guangzhou University) to teach pre-Qin and Han literature and comparison between China and Britain.
The days of teaching are stable and calm, but time is like water, and the innate heroism and endless passion can't be written by the four seasons breeze. Although he is on the three-foot platform, he doesn't want to let the waiting live up to the fleeting time. He is eager to go to the world of mortals outside, not for the scenery along the way, but to meet himself at the end of heaven and earth.
When talking about the initial choice, he simply said: "I don't think this is a big choice, including abandoning the house and working. Luxury cars, villas, beautiful women and traveling around the world are not very attractive to me. I am not successful now. Even if I succeed in the future, I think I am no different from a newspaper seller. If one day I go back to sell newspapers and set up stalls, I will be very happy. "
2. Jin Liwei, President of Global Operation of Laoka Wardrobe
The Life of Financial Wisdom: On the Road
"I like the leisurely state very much, but I will spend eight years sitting down, drinking a glass of wine and listening to music quietly."
"I would rather my friend let me down than I let him down."
"The wardrobe industry in the next decade will not be as happy as it was in the past decade. There will definitely be some people suffering and some people happy, but happiness will always be more than pain. "
A journey of mountains and rivers, a journey of singing, every road a person walks through in his life is either a journey of carving footprints or a dream. Jin Liwei, on the other hand, is doomed to be entangled with the custom wardrobe for a lifetime.
1975, Jin Liwei, a native of Ganzhou, Jiangxi. His father is a primary school principal and his mother has a high school education. Growing up in a family with many brothers and sisters, Jin Liwei learned how to get along with people from an early age. Although my father is a teacher, he is used to "doing more than talking" in education.
1998 graduated from Jin Liwei University, majoring in international trade. Like many young people who just graduated, he found a proper job, starting as an ordinary salesman in a bathroom enterprise.
If we must say that he is luckier than others, it is nothing more than that he entered a new industry-building materials industry from the beginning. 1998 is the golden development period of China's real estate industry, and the building materials industry, as its downstream industry, has also ushered in unprecedented development opportunities.
In those years, Jin Liwei traveled frequently, including visiting the market abroad, and got a comprehensive understanding of the development trend of the home furnishing market at home and abroad, which laid the foundation for him to step into the wardrobe industry later.
"The streamer is easy to throw people, and the red cherry and green banana." It has been seven years since I had a good job and a comfortable life with high salary. The indomitable will, pioneering spirit and industrious and simple character in the bones of Hakkas doomed Jin Liwei to want more than the word "comfort" in his life.
With the understanding of the development law of China building materials industry, Jin Liwei is keenly aware that customized wardrobes will be the "new favorite" of China home furnishing market in the next few years.
After learning that Wu Jianrong, an old friend and college classmate (now the chairman of the old card wardrobe) is running a wall-mounted wardrobe, Jin Liwei resolutely decided to join the industry.
Give up a high salary, put all your savings into an unknown industry, and put all your net worth into a start-up. When asked why he made such a choice, Jin Liwei kept a faint tone: "At that time, I also took a team in the original enterprise to take charge of the China market of a famous brand. However, to a certain extent, as a professional manager, it will also be tired. "
When asked if he was going to take Laoka as his lifelong career, he smiled: "From the beginning, Mr. Wu and I decided to spend our lives in the wardrobe industry."
3. Lin Xinda, Chairman of Dinggu Group
"Smart life in financial management" is Lin Xinda's top priority: people should have the spirit of continuous progress.
Lin Xinda 1967 was born in an ordinary family. 1985, Lin Xinda started her first entrepreneurial journey in life. At that time, he knew nothing about management, but with extraordinary resilience, he persisted. It is also with the accumulation of this period of time that Lin Xinda has gained countless valuable experiences in her future entrepreneurship.
Lin Xinda was born in Jiangsu and Zhejiang, and went out to work hard in her early years. He recalled: "I remember it was 1982. At that time, I was an apprentice and I opened a furniture factory in 1985. This furniture factory has been in business for three years. These three years are the biggest turning point in Lin Xinda's life. I don't know how to manage the factory well, bring a good team, and even dare not deal with industry and commerce, taxation and public security. From a very calm and stable life to facing everything by himself, he spent almost13 of the three years in books. If you can't solve it, go to the library, which involves interpersonal relationships, telemarketing, financial knowledge, management knowledge and so on. In these three years of study, Lin Xinda's growth has been rapidly improved. He said with emotion: "So far, my successful experience has laid the foundation for these three years. Although I didn't make any money after driving for three years, at least I accumulated a lot of experience and didn't lose money. "
Lin Xinda also gave advice to young entrepreneurs based on his own experience: "People should have the spirit of continuous progress, reach a higher level and continue to climb the second level. If you want to start a business, the main task is to position yourself. I suggest working in a factory or distribution channel for one or two years, so that you can pay less tuition and avoid detours. Work is to prepare for better entrepreneurship in the future. There are still many vulnerable groups in China who need our caring people to care for them. In addition to financial support, ideological care is particularly important. "
4. Chen Hong, Chairman of Huitailong Decoration Materials Co., Ltd.
Hui Tailong, Chen Hong and Caizhi Life: I have a soft spot for hardware.
Chen Hongzhen's hometown is Lufeng, Shanwei. At the beginning of the reform and opening up in the early 1980s, there were many furniture and hardware factories in this town, which were famous all over the country. When Chen Hong first entered the society, he entered a well-known local hardware enterprise in a daze and began to have an indissoluble bond with hardware.
The reporter asked curiously, "Is it love at first sight or long-term love?" Chen Hong said with a smile: "Objectively speaking, it is a long-term love. I was interested at first, so I often went to study because I was interested. For example, if we stay in a hotel on business, we will be interested in studying what hardware products are used in this hotel and what hardware accessories are used in furniture. Because of this awareness at ordinary times, I will be more and more keen on hardware and understand it more and more. This is a virtuous circle, which will be more and more helpful to work and gradually become what you call long-term love. "
Chen Hong thinks this is doomed, and it is this love for hardware that makes him inseparable from hardware in his work and life. "
"I have a special feeling for hardware products, a feeling of special liking, so I have always loved this industry since I came into contact with it."
"When the company was first established, our position was to serve the top 20% of people, so we made a good wish at that time, hoping that Huitailong would become the best hardware brand in China in the future and even become a century-old shop."
Chen Hongtian, male, 1969, was born in Lufeng, Guangdong. At present, he is the chairman of Guangzhou Huitailong Decoration Materials Co., Ltd. and Foshan Huitailong Hardware Sanitary Ware Manufacturing Co., Ltd. Mr. Chen Hongtian founded the "Huitailong" decorative hardware sanitary ware brand on 1996. For more than ten years, we have led Huitailong employees to keep forging ahead and unswervingly take the route of independent national brands. The Huitailong team led by Mr. Chen Hongtian moved into Guangzhou Pearl River New Town CBD in 2008, and the Foshan Nanhai production base with an annual production area of 50,000 square meters in 20 10 was officially put into production, completing the hardware foundation for the rapid development of the enterprise.
5. Li Zhilin, Chairman of Jianyi Ceramics
Li Xiao Zhi Lin: Looking for marble tiles expert Jane.
From the boss of state-owned enterprises to the manager of private enterprises to the founding of Jane Eyre, every experience in my life is very valuable, from which I have accumulated a lot of knowledge and wealth, laying a good foundation for the founding of Jane Eyre in the future.
If I have to evaluate myself, I think I'd better go back to Jane, because I have an idea in my life: to be a simple person, to do things wholeheartedly, to do one thing well all my life and to make it the best in the world.
The grand strategy of building a company is to be an expert in marble tiles. To achieve this goal, it will definitely take a time process. To truly become a world-class expert, we must persevere in implementing it and work hard for this goal.
As the pioneer and leader of marble tiles, Jane bears the brunt, and we have the responsibility to lead this category to develop as much as possible. I think it's good for the whole industry.
If we want to say that Jane Yi really has some advantages, I think the biggest advantage lies in innovative ideas and innovative systems. Of course, there is still a lot of technical support behind it.
I think the biggest market space in the future lies in the urbanization of the country, which will bring great space to our industry. The sales volume of Jianyi has created history, and the monthly sales volume has jumped to a big step for so many years. We laughed and said that 20 12 is not the end of the world, but a perfect ending.
6. Wu Guohong, Chairman of Shengbaoluo Door Industry Co., Ltd.
"Financial Wisdom Life" Sao Paulo: Enterprises are long-distance running, not sprinting.
Classic quotations:
"Wooden doors are difficult to make, but they have potential."
"Enterprises are long-distance running, not sprinting"
"The future is bright and the road is tortuous."
"The more things you want to do, the more mistakes you make."
"Speak too fast, others may not understand, and this habit should be changed."
1979 Wu Guohong was still young in this industry, but he always laughed at himself for looking a little anxious, just like 1969. There is a sister and a younger sister at home. Although they are the only children in the family, they have worked hard outside since childhood. Until today, it is no accident that I can sit in the position of chairman of Sao Paulo door industry.
He grew up in rural Fujian. His father worked outside, his mother worked in agriculture, and no one took care of himself, so he grew up wantonly for more than ten years. He was naughty and active when he was a child. He likes playing basketball and stealing sweet potatoes. The biggest ideal at that time was to eat chicken, duck and fish every day. Having said that, the author teased him, which is much better than Mo Yan's. He just wants to eat jiaozi. Wu Guohong is a little shy. "We live in different times. For me at that time, having meat was enough. "
Wu Guohong's understanding of enterprise management is that small companies rely on people to manage people and are greatly influenced by personal emotions. Larger companies rely on the system to manage people, which is relatively fair and slightly cold. Real big companies are employees with the same vision, so that corporate cultures can be closely integrated with each other. Today, S? o Paulo is gradually moving from institutionalization to corporate culture. Just then, a tune echoed in the factory and caught our wondering eyes. Wu Guohong explained that this is the song of their company, adapted from "From scratch" composed by Liu Huan. The lyrics were adapted little by little by their vice president and his staff, and changed back and forth no less than ten times. Outsiders don't think there is any secret here, but for employees who have experienced ups and downs, this is their heartfelt voice and belongs to the people of S? o Paulo.
7. Zhan Mianyang, Managing Director of Guangzhou Haolaike Creative Home Co., Ltd.
Hao Laike Zhan Mianyang's Life of Financial Wisdom: Experience of Entrepreneurship
Zhan Mianyang, a native of Shantou, Guangdong. At present, Mr. Zhan Mianyang, managing director of Guangzhou Haolaike Creative Home Co., Ltd., has been responsible for the brand of Haolaike since 2002. He led Haolaike's dedicated and pragmatic team for more than ten years, and made it a leader in the industry with a firm business philosophy.
In 2003, Zhan Mianyang left his job and worked as an assistant to Chairman Shen in Good Wife Company. One of the most important tasks is to investigate new products and projects. In 2002, Chairman Shen decided to create the brand of Haolaike wardrobe, or Zhan Mianyang, who was in his twenties, naturally became the head of Haolaike. "Ten years of ups and downs, it's a long story. We are also experiencing it in constant growth. "Among them, the two things that impressed Zhan Mianyang the most were that they were constantly restricted by two conditions in the development of this decade. One is the limitation of production sites after annual growth, and the other is the limitation of skilled technicians, but they have brand-new weapons to break the pattern. 20 1 1, Haolaike moved to the development zone and owned his own big factory. At the same time, after three years of painstaking efforts, we have built the most advanced smart home system in the industry, which is specially imported from abroad and customized products. Coupled with imported advanced equipment, the bottleneck problem of production capacity is well solved, and the dependence on traditional technicians is reduced, because the smart home system really hands over some links of product gold content to computers and equipment for processing.
8. Ma Libin, President of China Brand Operation Organization of Piano Cabinet.
Piano Malibin: A model of a successful road.
One-track system realizes 4 16 18 plan.
As soon as Ma Libin took over, he put forward some plans about the piano as a whole, such as 4 16 18, that is, 1,000 specialty stores will be built in four years, and the annual output value of 600 million will become the first group. For so many years, although we failed to achieve the goal 100% in actual implementation, we did something almost according to the daily trajectory. Ma Libin emphasized: "At that time, the scheme of 4 16 18 was made, which was an obvious scheme for the piano as a whole. For ten years, piano has been following this line almost all the time. Since I took over, I have been working on the national brand and the first group along this 4 16 18 plan. "
"We want to be an independent research and development enterprise, so piano has spent a lot of energy on product investment." When he was an MBA student, Ma Libin had a profound influence on his education. Piano is improving its independent research and development, products and services every year. "The only thing we have to do and consumers or relatively related things, is to serve consumers. Then we will contact consumers through the medium of products, and finally satisfy consumers, so that our brand products can be produced and developed. "
If piano will succeed in the future, it must be piano's single-minded mind and simplicity that led to the success of the enterprise. Ma Libin explained to reporters, "Why should we do this? Because I think there are too many people who are not calm at this stage, and there are too many industry opportunities due to the rapid economic development in China. A few years ago, it was easy for this industry to make money, so it directly used sales to make products and invested a lot of advertisements to promote sales, thus expanding its business. Then pull the consumers in, that's all. "
The piano really has its own strong vision and ideas in this place. It is a value-oriented enterprise. Ma Libin repeatedly stressed, "We connect with consumers through value, so that consumers can gain recognition of this brand and our brand can be respected. Therefore, dealing with the government, dealing with peers, dealing with our internal employees and dealing with friends are all unified principles. We are a very persistent company. " This kind of company needs time to settle down. Perhaps they also have their own market principles, but basically they will make good products and services through slow and steady progress. "So we use this very simple philosophy, a very simple and one-track method to do this enterprise and do this brand." Ma Libin told reporters with a smile.
Ma Libin, a native of Anyuan County, Jiangxi Province, now lives in Zhongshan City, Guangdong Province. Peking University graduated with an MBA. Since 1996, five diversified economic entities, including Zhongshan Xinshanchuan Industrial Co., Ltd., have been established and developed successively, and now they are the president of the brand operation organization of Piano Cabinet (China). Ma Libin is determined to continue to work hard to build a world-class brand. 20 12, he repositioned the piano as the brand concept of "scientific and artistic kitchen", constantly bringing high-quality kitchen products with scientific practicality and aesthetics to consumers, and providing hard guarantee for "scientific and artistic kitchen" with the highest standards.
From the beginning of the enterprise, I made it clear that we must meet the basic needs of consumers. The most basic demand of consumers is products, which are the only things we have or have a great connection with consumers. Only by connecting with consumers through the medium of products and finally satisfying consumers can our brand products be produced and developed.
In the management of enterprises, the basic principle is marketization. Only marketization can make employees grow, and only market-oriented enterprises can grow. You said that state-owned enterprises or some monopoly industries cannot grow because they are not the result of marketization. As long as there is competition, enterprises can become very excellent.