5 Marketing Proposal Papers

Marketing Proposal Report 1

Synonyms of the concept of network marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all mean the same thing, and in general, network marketing is a marketing campaign carried out with the Internet as the main means. Network marketing has strong practical characteristics, and discovering the general methods and rules of network marketing from practice is more practical than empty theoretical discussions. Therefore, how to define network marketing is not the most important, the key is to understand the true meaning and purpose of network marketing, that is, to fully understand the new marketing environment of the Internet, and use various Internet tools to provide effective support for enterprise marketing activities. This is also the reason why it is important to pay attention to the practical methods of online marketing in the study of online marketing.

Classification of Internet Marketing

1) Internet marketing can be divided into

search

engine marketing (SEO)

email marketing (licensed mail marketing/mailing list)

database marketing

Information release - product information release for B2B business websites)

Online store - B2B Alibaba; B2C TAOBAO, EBAY, TENCENT PAIPAI

BLOG MARKETING

,

FORUM MARKETING

,

ADVERTORIAL MARKETING, SMS MARKETING, WORD-OF-MOUTH

MARKETING

,

MARKETING

,

ONLINE ADVERTISING

2) Internet marketing can be divided into online consultation according to customer interaction:

Online consultation - instant messaging represented by guest book, online consultation form, QQ, MSN, etc., 53KF, 918 online customer service

Online Orders

Shopping Cart

Email & Mailing Lists

Help or FAQS Corporate

Forum (BBS) or Customer Communication Community

3) Network marketing can be divided into the following categories according to the later brand and customer relationship maintenance:

Online Branding

Online Survey

Website back-end customer relationship system

　The editor has compiled a marketing proposal report for you, I hope it will be helpful to you. For more information, please click on Economics.

Marketing Proposal Report 2

1.1 Background and Significance

1.1.1 Background

With the further deepening of the reform of the medical and health system, the business model and ownership form of the hospital are in the process of change, and the coexistence of various forms of ownership such as the state, collective, and individual of the hospital has replaced the original single state ownership, and the business model and operation mode of the state-owned hospital are also developing in the direction of adapting to the law of market operation, and the hospital will face increasingly fierce competition.

Under the new situation, with the continuous advancement of national health reform policies, the competition in the medical market forces hospitals to focus on management, efficiency, and marketing strategies [1]. Therefore, hospital managers should change their concepts, use the viewpoint of modern marketing, establish a good hospital brand image through marketing means, improve competitiveness, and better meet the multi-level needs of the masses of people for medical services.

In recent years, most hospitals in China have begun to have a sense of marketing, and have carried out some operations such as advertising, communication, and service measures to improve and diversify. However, due to the lack of systematic marketing theory and practical experience, many operations are still very non-standardized, which makes it difficult for the hospital's marketing work to be targeted, and the result is that most of the hospitals do not reflect the differences when formulating competitive strategies, lack of personality, and cannot form their own core competitiveness.

Hunan Provincial Hospital of Traditional Chinese Medicine is a provincial hospital of traditional Chinese medicine with a history of more than 70 years. It is known as the "birthplace of traditional Chinese medicine in Huxiang" and "the cradle of famous doctors in Sanxiang". It is a national third-class Chinese medicine hospital, and is one of the leading traditional Chinese medicine hospitals in the province integrating medical treatment, health care, teaching and scientific research.

It has 17 TCM specialties and 50 TCM specialty outpatient clinics, including 4 national key specialties and 6 Hunan provincial key specialties. 606 open beds. The hospital is working on a 28-storey medical teaching complex, which will add 1,000 beds when completed. Hunan Provincial Hospital of Traditional Chinese Medicine has a long history, a gathering of famous doctors, strong characteristics of traditional Chinese medicine, and outstanding construction of specialties and diseases. However, the hospital is located in the downtown area, surrounded by many hospitals, and the market competition is fierce. Therefore, it is an urgent issue to face up to the role of service marketing in the development of hospitals, enhance the popularity and reputation of hospitals, increase the market share of hospitals, and let more patients enjoy the simple and inexpensive prevention and treatment of traditional Chinese medicine. It is urgent to use the system theory of service marketing to study the service marketing strategy of Hunan Provincial Hospital of Traditional Chinese Medicine.

1.1.2 Significance of topic selection

In the new era, the reform of medical institutions and the competition in the medical market have brought opportunities and challenges to the development of hospitals. In the competitive market economy, hospital managers have begun to realize the importance of marketing and attach importance to hospital marketing activities, but at present, many hospitals, due to their specific professionalism and technology, lack of overall marketing concepts and theories, and do not give full play to the important role of marketing in the development of hospitals.

1.3 Research Ideas and Basic Framework

Under the careful guidance of the supervisor, this paper selects Hunan Provincial Hospital of Traditional Chinese Medicine as the research object, takes the hospital service industry as the background, uses the relevant theories of marketing as the guide, adopts the method of combining theory and practice, conducts in-depth and detailed investigation and research according to the actual situation of the hospital by consulting relevant literature at home and abroad, and uses Porter's competitiveness model, strategy, matrix, value chain analysis, marketing mix and other analysis tools. The principle of combining qualitative and quantitative is implemented layer by layer, and the service marketing problems of Hunan Provincial Hospital of Traditional Chinese Medicine have been systematically and in-depth studied.

The dissertation mainly consists of the following five parts: Chapter 1 Introduction. This paper introduces the research background and research methods, and reviews the literature on hospital service marketing, medical service consumer research, service quality theory, relationship marketing theory, internal marketing theory, etc.

In the second chapter, Porter's five forces model and SWOT analysis method are used to conduct an in-depth analysis of the internal and external environment of service marketing in Hunan Provincial Hospital of Traditional Chinese Medicine.

Chapter 3 conducts an in-depth study on the selection and positioning of the target market by segmenting the Hunan Provincial Hospital of Traditional Chinese Medicine market.

On the basis of the previous analysis and research, the fourth chapter systematically and focuses on the analysis and formulation of specific application strategies for hospital service products, service prices, service channels, service promotions, service personnel, service processes, tangible displays, etc.

Chapter 5 proposes safeguards for the implementation of Hunan Province's service marketing strategy.

Finally, this paper is summarized.

Marketing Proposal Report 3

I. The purpose and significance

of the paper The keywords involved in this paper, according to the survey, consumers collect information mainly by entering keywords in a large search engine, which plays an important role in the network marketing of Shanghai Ruidong Machinery Co., Ltd., and provides an important means for the success of network marketing.

Two. The main content of the paper

This paper mainly discusses the origin, important role, application and application of keywords in Shanghai Ruidong Machinery Co., Ltd., existing problems, and how to solve these problems.

Chapter 1: The origin, meaning, and characteristics of key words are mainly stated.

Chapter 2: How to define keywords and their important role in online marketing.

Chapter 3: Its Application and Role in Online Marketing.

Chapter 4: Its application and role in Shanghai Ruidong Machinery Co., Ltd.

Chapter 5: Problems and solutions in keyword marketing.

Three. Dissertation schedule

1. XX.3.6-3.10, stationed in the internship unit, clearly write the proposal report, and receive specific guidance on the work content and process of graduation thesis writing, the collection and sorting of data, and the specific application of analysis methods.

2. XX.3.12-5.12, collect and sort out the original materials, complete the thesis proposal report and submit it to the supervisor; Write the first draft of your dissertation.

3. xx.5.13-5.20, the instructor puts forward revisions, collects information again, writes the second draft, and submits the second draft.

4.xx.5.21-6.5, finalized, submitted to the internship instructor.

Marketing Proposal Report 4

1, the selection process of the topic

selection that is, what kind of cause prompted you to choose this topic, to explain how you came up with the idea of choosing this topic, mainly what problems, phenomena, reasons or problems attracted your attention, so that you have the idea of writing this article.

2. Theoretical significance or application prospect

Then we should focus on explaining why you choose this topic, whether it is necessary to write about it, and what theoretical and practical significance you have chosen this topic (such as what is the supplement and promotion of the establishment and development of theory, if it is difficult to make a breakthrough in theory, then what is the guiding role in practice, what use it may be used in practice, what practical significance and application prospects are there). Be concise, intuitive, and tell people very clearly why you want to do this and what the point is! Remember !!

3. Introduction to domestic and foreign research:

Introduction to domestic and foreign research: This part focuses on carefully introducing the existing domestic and foreign research on topic selection (whether there is any, to what extent, and what are the shortcomings), and said that although there are these studies now, there are still many problems worth studying. This includes the questions you will explore in your topic. It is precisely because of the current lack of research that you have to research. If you don't do a review, it is likely that your topic has already been deeply developed by others, and you will have no need to research. (This will give a clear idea, and it is very necessary for you to write about it).

4. Development trend

(I want to detain the topic here, to explain the benefits of further exploring this topic, and what new breakthroughs can be obtained from your own conditions?) With such a detailed analysis and valuation, the writer can determine his or her position and move smoothly into the writing stage.

In short, what you write must be around telling people how you came up with the topic, why you wrote it, what is the meaning, whether it is necessary, and what is the effect. This is how you can convince people to accept your idea.

Marketing Proposal Report 5

Writing Plan ((1) Proposal of the problem, summary of the main content and key problems to be solved; (2) the research method and experimental scheme to be adopted; (3) Preliminary assumption, projected process and feasibility analysis; (4) The basis of the thesis, the characteristics or innovations of the paper, and the expected results)

1. Formulation of the problem, summary of the main content and key problems to be solved:

This part is a comprehensive statement of the existing problems raised when you selected the topic and the shortcomings raised when reviewing the research results of the literature (which has been raised before, and is summarized here).

The main executive summary is a preliminary outline or content structure for the entire paper. It's that if you have a problem, how are you going to find the answer, how to solve it. How to discuss this issue from different angles and different aspects. If you want to talk about your general idea, you can write the general idea and general framework of the paper, but it does not need to be too specific. There should be a certain amount of logic before and after.

It is necessary to conceive from the structure of discovering problems, causing problems, harms, how to solve them, methods and strategies, and development directions.

2. The research methods and experimental schemes to be adopted;

Focus on what methods you want to use to do your research. Such as literature analysis, interviews, questionnaires, quantitative research, experimental research, theoretical analysis, model testing, case analysis methods, etc. Your point of view or method is the core content of the argument that needs to be written through the research of the paper, and it is the purpose and task of the paper to propose and argue, so it is not a conclusive conclusion, and the research may be overturned or the result may not be obtained. The purpose of the proposal is to ask experts to help determine whether the question you are proposing is worth studying, and whether the ideas and methods you are going to argue can be studied.

3. Preliminary Vision, Expected Process and Feasibility Analysis

What effect will be achieved

in the preliminary vision

,

Expected Process

Time Process and Time Node

Feasibility Analysis

What conditions are needed to do this work, whether the required conditions are met, and whether they can solve this problem within the specified time, must give a clear answer.

4. The basis of the thesis, characteristics or innovations and expected results of this paper

Put forward the necessity of solving the problem, the innovation to be realized is the highlight of the paper, to write the main points of innovation concretely and appropriately, not too abstract, to say what is the difference between your own ideas and the existing research, but also to say where your ideas are better than the existing research, otherwise it cannot be said to be innovation.

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