Promoters teach you how to write a good product promotion description copy. The details are as follows:

Step 1: Title of the copy. If our headlines can't catch users' eyes in an instant, we may lose users, even if your content is no matter how good, it is useless. Therefore, when we do product copy, we must have a very attractive title, and there are two kinds of titles we often use: threatening and beneficial.

step two: make good use of curiosity. Before the text begins, you need to amplify his curiosity. Only in this way can he remain enthusiastic about your long speech. If users open your page for a while and want to close it, you won't have any marketing opportunities, so we must guide users to keep them interested in this place. There is no need to sell any products in front. It is the key to retain users first. If users stay, there will be plenty of opportunities for marketing.

step 3: customer feedback. How to make a stranger trust you immediately? The best way is the feedback from others, that is, the evaluation of you by a third party, especially the evaluation and feedback from friends around him. The user needs a sense of security, worried that his judgment is wrong, and he needs advice. If you know this, you can solve his inner anxiety in advance and let him trust you.

step 4: value packaging. We need to know that the customer buys the product value, not the product itself, so you must tell the user intuitively what the value of your product is, clearly tell him what benefits his product can bring to him, how to use it to maximize the value, and even often you can tell the user the story behind the product, how the product was born, why it was launched, how the product process was, how much effort was put into the user, and so on.

step 5: content introduction. Content introduction is a comprehensive introduction of products, so that customers can fully understand the benefits and characteristics of products. You can include expert comments, supporting documents, delivery, price, payment and other information. You need to break down the product into various interest points and then describe it in the language that customers are used to.

Step 6: Call to Action. You must give him a reason to act immediately. People are used to procrastination and hesitation. Many website copywriters tend to ignore the call to action, so use clear and proactive words to call on users to take action, or buy products, or fill in online forms, or make phone calls to push customers to complete the next action you set in advance.

step 7: zero-risk commitment. Zero-risk commitment can eliminate the risk of buyers in any transaction and reduce the obstacles for buyers to buy. In this strategy, all you have to do is take all the risks between you and the buyer, and let them know that if they are not satisfied, you will simply refund the money to them, or redo the work for free to make them satisfied.