Member management scheme

order

In order to strengthen the management of group buying customers and make the group buying work more targeted, it is now implemented.

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Member sales,

The main function is to attract new customers,

Keep old customers.

According to the consumption of members,

Enjoy different preferential policies,

In return. Cross the right

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The management, statistics, summary and analysis of membership data serve the company.

To provide a basis for judging the operating conditions, so as to adopt corresponding management and promotion strategies. But also can make full use of customers.

Family resources, through analysis

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Member's consumption information, formulate targeted promotion measures for members.

More decent service, form interaction with members, deepen members' memory and promote consumption. implement

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Member service

Comprehensive information management, effective control of all

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Member resources, through the existing customer base, influence drives more.

Consumer groups, play its marginal effect.

one

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membership

1, personnel type:

1) leading cadres at or above the division level in administrative organs and functional departments such as the municipal government;

2) Leading cadres of state-owned company groups who have the right to speak;

3) people who have the right to speak in the banking and financial system;

4) Leading cadres or opinion leaders who have the right to speak in the military and police forces;

5) Other types of enterprises and institutions have the right to speak.

2. Consumption capacity:

1) has drinking habits;

2) Have the behavior of consuming high-grade drinks;

two

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Establish a membership file

1, file creation:

1) Establish customer files according to standard formats and requirements,

Require detail and accuracy

(See the attachment for the customer information card);

2) All customer files are numbered to facilitate management and access;

3) The subsystem is constructed and managed according to the organizational system.

2, file management:

1) implements the management system in which a special person is responsible, and the customer information sales assistant manages it in a unified way, and it is forbidden to consult the bank at will.

In order to happen, it is not allowed to reprint any form of electronic documents;

2) Each business person can only master his own customer information and is not allowed to access other customer files. If this is true,

If consultation is needed due to working relationship, it must be approved by the competent leader of the company;

3) All customer files must be classified, sorted, sorted and managed centrally, and there must be no

Randomness;

4) Customer files are important resources of the company, and no one can disclose them. In case of leakage, they will be given

A fine of 5,000 yuan each time;

5) If there is any phenomenon of reselling the company's customer resources, all wages, bonuses and benefits will be deducted and the responsibility will be investigated.

Investigate the corresponding legal responsibilities.

three

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Member's product purchase

1, product structure:

1) takes "Moutai Qian Kun Liquor Product Quotation" as the core product;

2) Assisted by "customer-oriented demand";

3. Incentive policies:

1) Enjoy the group purchase price of members;

2) Enjoy special application preferential price (moderate discount can be given without invoicing);

3) Enjoy bonus points for member consumption (see

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Membership incentive policy);

4) Enjoy free travel activities (to be determined);

5) Enjoy free party catering activities;

6) Other personalized, phased and temporary sales policies.

Fourth, financial management.

1. Payment method:

1) Cash on delivery (refers to the recovery of payment at the same time of product delivery);

2) Collection of accounts (deferred payment after product delivery, but within 30 days of the specified time);

2. Credit system: For government agencies, enterprises and institutions, group companies and individuals with good reputation, a credit system can be adopted.

Degree, thus managing customers more effectively.

1) credit management:?

Government agencies, enterprises, institutions and group companies can sell up to ten cases on credit, and special circumstances require a written application; ?

Individuals and small businesses can sell up to five cases on credit, and special circumstances require a written application;

2) Credit period:

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The longest accounting period for government agencies, enterprises and group companies is one month, that is, one month after the product is delivered.

The payment must be settled within 10 days, and a written application is required in special circumstances;

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The longest account period for individuals and small units is 20 days, which means that the account must be settled within 20 days after the product is delivered.

Payment, special circumstances require a written application;

3) Responsibility concentration:

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The arrears of all units, organizations and individuals should be concentrated in the corresponding responsible person, that is, the person who actually operates the bill.

Member is the first responsible person, and take full responsibility for the safety of funds between customers, if there are bad debts,

Escape phenomenon must be fully compensated;

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Line leaders should be jointly and severally responsible for management. If there are bad debts, evasion and other phenomena, he must bear the responsibility of matchmaking.

A fine of 10% of the actual amount of bad debts and foreign exchange evasion will be imposed.

3. Payment method: cash; Cash check; Transfer money; Telegraphic transfer; Others.