How to make the local specialty snacks bigger and stronger?

This contains two issues: one is the place, with a clear geographical identity, and one is the characteristics, due to geographic reasons in other places is not easy to appear, the only one. For example, Lanzhou Ramen, Shaxian snacks, Xinjiang Popping Spicy Rice Noodles, Liuzhou Snail Noodles, Sichuan husband and wife lung slices and so on.

Here we analyze the marketing model of Sha Xian snacks:

1. Unified store signboards, decoration style

2. With a specific food:

Yellow cassoulet Rice

Small Wontons

Piu Xiang Mixed Noodles

3. Wide Layout

Almost overnight, Shaxian snacks blossomed in large and small cities across the country. You will find Sha Xian snacks near your company, and Sha Xian snacks near your home.

4. Convenience

No need to go a long way to solve the problem of food and drink, the store is run by the fast food: noodles, wontons, rice, basically 5 - 8 minutes on the table food. To meet the fast-paced life of urbanites.

In summary, Sha Xian snacks operating model is successful, to achieve the snacks bigger and stronger and bigger goals.

Here we analyze the network marketing:

Liuzhou snail powder

Xinjiang hot and spicy rice noodle

These are the two Netflix products, which quickly let the world know their characteristics.

Liuzhou snail noodles are famous for their stink, smelling and eating, which satisfies people's hunting psychology. Coupled with the netizens' push to perform live eating podcast shows, snail powder quickly became popular all over the country. The addition of food enterprises, in the supermarket, online stores can buy convenient products of screwdriver, also accelerated the promotion of Liuzhou snail powder. So Liuzhou snail powder is also successful, to achieve the goal of making the local specialty snacks bigger and stronger.

Similarly, the net red product Xinjiang burst spicy rice noodles, from the name can feel the degree of spicy, burst spicy is this product characteristics. Differences and similarities to capture the consumer curiosity psychology - network promotion - enterprises to join the production of convenience foods - blossomed across the country.

I do not know if my answer can help you, welcome to comment, attention.

According to my understanding of the local snacks bigger and stronger first to have the following two points: local characteristics, in line with the consumption level of the nearby economic circle. Here I take the capital of our country: Beijing. For the force to explain how I think the local snacks bigger and stronger.

2. fried noodles

3. tripe

4. donkey roll

5. ice candy gourd

The above is my selection of snacks that I believe that Beijing is very distinctive. I think the selection of geographic location is the most important point: 1. whether around the economic circle 2. the radiation range of the snack bar 3. audience 4. food can meet the needs of the 5. whether the small point is very distinctive and unique decorative style (if your positioning of the most upscale office buildings near the price of course you want to be high, or not enough to pay the rent can not afford to talk about how to do bigger and stronger. But if it is a snack bar or residential buildings nearby, then the price is to be pro-people.)

In some rural areas of the local specialties have been only in the local or local can not come out now the market is very much in need because the young people are now out of the especially in Guangzhou, Shanghai, Beijing and these big cities are crowded people away from the hometown of the people have been on the hometown of the food has been nagging nostalgia for it, this time it is necessary to go with us to go with the hometown of the food to go out

For example, the big Maoming's Bumps cook really delicious. Bamboo stalks cooking really is a delicious pastry can only be eaten locally to eat authentic

Bamboo stalks cooking

Preparation materials: 500 grams of sticky rice flour, peanuts, salt powder, leek oil, peanut oil

Mix the sticky rice flour with water to make a successful sticky state of the steamer basket coated with a good layer of peanut oil to avoid sticking together, the mixture of sticky rice flour liquid into the steamer basket to steam for 30 minutes to be done

The method is simple

The sticky rice flour is a good way to avoid the sticky state of the steamer basket. Simple

Just the bumps cook sliced and drizzled with ground peanuts and salt powder and chive oil is really a casual small pastries delicious and tasty

So delicious things we should find a good position to make it into a specialty snacks, such as Guangzhou's Shangxiangjiu Walking Street, restaurants and restaurants to launch a special pastry

Will be out of the countryside to the city fixed point hope you can support

The first time I saw this is the first time in the world that I have seen it in the past, and I hope that you can support the work of the company, but I think it is not the case.

Hello, glad to answer your question!

Personal opinion:

Examination of the market

First of all, do not rush to be bigger and stronger.

The first step is to examine the market, to see what the market is now the hottest local snacks, the surrounding consumer environment and consumer groups to do a good job of investigation, according to the results of the investigation of a series of analysis.

Remember: low-consumption places are not suitable for large investments, because consumers can not meet the requirements of high consumption, so we have to do the right thing in the right place.

Product is the core

Snacks to speak must do a good job of their own flavor, good taste, good raw materials, features, cleanliness and hygiene will attract more customers.

Branding

We can apply to join those more famous snacks, such as Shaxian snacks, Chongqing Xiaomian, Cai Linji, Zhouheiduck and so on.

If you run your own snack flavor is really unique and popular with the public, then you can take a brand name, apply for a trademark, packaging, unify the image, then your thing is half successful.

Shop location

The location of the snack bar is particularly important, which also determines the future of the snack bar traffic and business. Before choosing a site, we also need to do our homework to see if people are willing to come and spend money when the store is opened.

Active innovation, listing new products

The same product will only make the customer feel boring, bored, will choose to go to other consumption.

Therefore, we have to continuously innovate, and constantly new products on the market, only constantly updated, in order to firmly lock the hearts of consumers, and always give them a sense of freshness.

The above is my answer, I hope it can help you! If you have any other insights, welcome to leave a message in the comments section, we will explore the mystery of food ~

Hello glad to answer your question, we are peers, I also opened a small restaurant, rough talk about my experience!

1. Geographic location

A good location is too important, be sure to open a store in a crowded place, even if the initial investment is higher, but also to choose the popularity of the place! Recommended shopping malls, office buildings, schools, pedestrian streets, amusement parks and other places near the store!

2. cooking technology

The flavor is the core, there must be a good cooking technology, if you are two knives, I advise you not to waste time and money! You must do, so that people eat appetite, praise you are gourmet food, rather than not delicious and not difficult to eat this level. Eat the next time you want to come back, can not be a one-shot deal, the technology to pass and then go to open the store! Let's say: you want to do rice, you do not know how to do it yourself, you buy cooking packages, then I advise you not to invest, blood compensation!

3. Price positioning

Of course, the price is also very important, this year's epidemic, the people are generally not rich. Moreover, even if everyone is rich, why do you want to come to your home? The same thing, other people's homes are also very tasty, then how do you do it? Here I think you can do two models. The first is to rely on the volume, the street is lined with a dozen small restaurants, snack bars, so how do you stand out? I think the same flavor level of the case, the price to do the cheapest, the accumulation of fewer into many, by volume to win! The second is to take the high quality route, my stuff is the street's most delicious, I'm the boss is also the street's most beautiful boy! I dare to put this kind of words, my house is 50, next to the 5 yuan, out the door to the left, no delivery! But the risk is high, unless you can really do that kind of the best food on the whole street! Remember!

4. license permit

Remember not to operate without a license! Business license, health permits, health certificates, and so on a series of documents licenses to business, we are the rule of law society, of course, to do things according to law!

5. Publicity and marketing

Good publicity and marketing, is a sword! Can help you on the road to the cause of the thorns! For example, with the flyer free small dishes and drinks, 1 yuan dishes, 2 yuan wine, 9 yuan 9 sets, full gifts, full reduction, coupons, storage cards, membership cards, and so on the welfare activities to promote consumption, accumulate popularity!

6. Online and offline

If there is room, or to do both online and offline! Online, for example, Meituan, Hungry, Dianping! Offline dine-in is not necessary to say! Double-pronged can be better profit and publicity!

7. Health environment

The most basic thing is to be clean and hygienic! Let a person into the house feel the store bright, clean, eat also feel at ease! Have the ability to decorate the store environment, elegant some, more upscale!

8. service attitude

Whether it is online or offline, treating guests or riders, we should be peaceful, courteous, people are good ultimately there is nothing wrong, calm and peaceful, and gas make money!

If you can do these points in the early stages, I think it's not a problem to operate smoothly! Of course, successful catering is by no means the only thing, but also need us to keep learning and progress! Let's *** with the efforts of it, I hope to help you!

Local snacks bigger and stronger, I think the first step to achieve uniformity of taste, so that the general public can accept. The second step, the price problem, snacks, snacks, the price should be affordable. The third step, is the quality of the problem, this is the focus, the quality of everything, material quality control, storage, transportation. The fourth step, personnel management and quality education, a snack to do a business a large company, the personnel to determine everything, the leadership and management personnel to the workshop staff, to make the spirit of craftsmanship, put the Chinese virtues. Not afraid of hard work, hard work, the enterprise as my home, so that your staff love your business. Lao Ganma around us is the best typical story, she follows strict self-restraint from the material to the production, for example, the origin of the chili pepper he used is fixed, the variety of chili pepper is fixed, and the time of harvesting is fixed, which ensures that the quality problem of its raw materials, has been solved, coupled with his strict requirements for the production of the steps, so that its taste and reputation has been recognized by the public, and even go to the foreign countries and go to the world. There are many such cases around us. The most important point is how to put a business to stick to it, always stick to it. In our great country, there are many talented people. What is missing is the direction of an enterprise, the future of an enterprise!

Glad to answer your question

Snack food is very strong geographically, such as northern snacks to the South is very difficult to eat open, some individual local snacks, it is possible that out of the city are not necessarily line, so do snacks to want to fire, to be appropriate according to local tastes to change the ingredients should also be suitable for local tastes, of course, some of the unique taste of the snacks and texture can not be thrown away, it is recommended that we try to select Taste and ingredients in all aspects of similar places to set up store.