There may be many factors that make a business most attractive to people, such as:

Company values and culture: having a good working environment, fairness, equity and justice, etc.

Development prospects: providing good opportunities for promotion and promising career development.

Salary and Welfare: Provide reasonable salary and perfect welfare benefits.

Job content and responsibilities: provide challenging and meaningful job content.

Leadership team: talented, fair and honest leadership team.

These are all appealing factors, but the ultimate appeal may depend on individual interests and needs.