slogan of city image and tourism advertisements Part I: slogan of city image Beijing: Reminiscent of the Olympic Games, Dream of the Dream: Nanjing, the capital of the south of the Yangtze River, and Chongqing, the imperial island of Jinling: Chongqing of the world, the eternal Three Gorges Fuzhou: Fushan Fushui Fuzhou Tour Kunming: Kunming is spring every day. Nanning: Greentown seeks songs and strengthens nostalgia. Yinchuan, China, is a pearl. Changsha, Yinchuan, is a passionate landscape. Chengdu, a city in the world: the capital of success, the capital of color and the capital of food Guilin: Guilin's landscape is the best in the world Suzhou: Oriental Watertown, Paradise Suzhou Wuxi: Taihu Lake's beauty, Wuxi's travel situation Dalian: romantic city, Dalian, China Xiamen: Sea Garden, Warm Xiamen Zhuhai: Romantic City, Shantou, Zhuhai, China: Sea Tide Rhyme, Century Business Capital Haikou: Coconut Wind and Sea Rhyme South China Sea Pearl Sanya: Tianya Fangcao, Cape Pearl Qingdao: Maritime City. Rizhao: Visit the mountains and climb the five mountains, enjoy the sea and go to Rizhao Weihai: embrace the blue sea and blue sky, experience the fisherman's style Yantai: the fairyland on earth, dream Yantai Wuhan: high mountains and flowing water, white clouds and yellow cranes Yichang: the golden Three Gorges silver dam, green Yichang Changsha: passionate landscapes and bright star city Xiangtan: the hometown of great men, Xiangtan Chengde: You Chengde, the emperor's choice Handan: You famous city Handan, Pingu Zhao culture Nantong: chasing the river and catching the sea to Nantong Changzhou: China Dragon City, Jiangnan Changzhou Changshu: Hushan in the world, Changshu Wuxi in the world: Taihu Pearl China Wuxi Hangzhou: Oriental leisure capital, quality life city Taizhou: magical Taizhou ecological tour Jiaxing: Shuidu Greentown, leisure Jiaxing Fuyang: Fuchun landscape, Sun Quan's hometown Zhoushan: Haitian Buddhist fishing capital port city Jinhua: Feng Shui Jinhua shopping paradise Yiwu: small commodities' paradise for ocean shoppers Zhongshan: hometown of great men, splendid Zhongshan Meizhou: Thousand-color guest capital, Meizhou, China Guangzhou: Reading for two thousand years in one day Liuzhou: landscape Guilin style Liuzhou Beihai: Pearl hometown of South China Sea coastal resort city tourism slogan: Taishan City, Shandong Province: Climbing Mount Taishan to ensure safety! Rizhao city, Shandong province: climb the five mountains, enjoy the sea and go to Weihai city, Shandong province: embrace the blue sea and blue sky, Experience Fisherman's Style Yantai City, Shandong Province: Fairyland Dream Yantai Shanxi Province Tourism: Ancient Chinese Civilization Shanxi Good Scenery Xianyang City, Shaanxi Province: China's Pyramid Capital-Xianyang Hubei Wuhan City: High Mountains and Flowing Water, White Clouds and Yellow Crane Yichang City, Hubei Province: Golden Three Gorges Silver Dam Green Yichang 2 Three Gorges Scenery World Hydropower City Hunan Tourism: Humanities, Hunan, Hunan, Hunan, Hunan, Changsha City: Passionate Landscape, Bright Star City, Hunan Xiangtan City: Great Man's Hometown, Xiangtan City. Chengde City, Hebei Province: Visit Chengde, Emperor's Choice Handan City, Hebei Province: Visit the famous city Handan, Pingu Zhao Culture Henan Tourism: Embrace the green mountains and green waters and enter a healthy world Luoyang City, Henan Province: Peony City, the national flower —— Jiaozuo City, Henan Province: Jiaozuo landscape, a fairyland on earth Dengfeng City, Henan Province: the hometown of Shaolin martial arts in China ——— Sanmenxia City, Henan Province: a cultural holy place, Nantong, Jiangsu, Swan City: Chasing the River and Catching the Sea to Nantong, Changzhou, Jiangsu: China Dragon City, Changzhou, Jiangnan, Changshu, Jiangsu: Hushang in the world, Changshu in the world, Wuxi, Jiangsu: Pearl of Taihu Lake, China, Wuxi, Hangzhou, Zhejiang: Paradise City of Love, Taizhou, Zhejiang: Magic Taizhou Ecological Tour, Jiaxing, Zhejiang: Shuidu Greentown, Leisure Jiaxing, Fuyang, Zhejiang: Fuchun Landscape, Sun Quan's hometown Zhoushan City, Zhejiang Province: Haitian Buddhist Fishing Capital Port City Xiangshan County, Zhejiang Province: Oriental Island Haishan Fairy Garden Jinhua City, Zhejiang Province: Feng Shui Jinhua Shopping Paradise Yiwu City, Zhejiang Province: Ocean Shoppers' Paradise Fujian Tourism: Futian Fudi Fujian Tour Longyan City, Fujian Province: Zhangzhou City, Fujian Province: Hometown of Narcissus Sanming City, Fujian Province: Entering the sentimental landscape and embracing the green Sanming Wuyishan City, Fujian Province: Oriental Eden, Innocent Wuyishan Zhongshan City, Guangdong Province: hometown of great men, splendid Zhongshan Meizhou City, Guangdong Province: Thousand-color guest capital, Meizhou City, China Zhaoqing City, Guangdong Province: picturesque scenery, Jiangmen City, Guangdong Province, can be called Oriental Geneva: Landscape Painting of Hometown of Overseas Chinese Huizhou City, Guangdong Province Huizhou City: Famous Mountain Xiushui Huizhou Tour Guangdong Heyuan City: Green Ecological Heyuan Tour Guangdong Jieyang City: Jieyang Guyi Style Tour Guangdong Yangjiang City: Haitian Emotional Yangjiang Tour Guangdong Yunfu City: Strange Mountains and Different Water Clouds Float Guilin City, Guangxi: Landscape Guilin Style Liuzhou Beihai City, Guangxi: Pearl Town of the South China Sea Coastal Resort Hainan Island Tourism: Dreaming Hainan Island Visiting Poetry and Painting Chengdu, Sichuan: Leisure Capital Xinjiang Xinjiang, China: Lift your hijab and travel to Guizhou: 1999 China Tourism Treasure House World Natural Park Taiwan Province Tourism: Taiwan Province can touch your heart! Tibet tourism: the source of thousands of waters of Qian Shan! Chapter 2: A Complete Collection of Tourism Advertising Words 1: Lu 'an: Lu 'an, the charm is intoxicating the world. 2. Zhuhai: Romantic City, Zhuhai, China. 3. Nanchang: a world dynamic city and a garden hero city. 4. Hejin: ancient and modern, classic and fashionable. 5. Chongqing: the city of miracles, the city of dreams. 6. Lin Yi: Linyi, China, is a world of logistics. 7 Shanghai: Numerous Yao Ming, a good Shanghai. 8. Wanzhou: Love is in Wanzhou. 9. Hangzhou: Charming Hangzhou, the city of quality of life. 11: Kunming: the blooming spring city of Kunming, China. 11: Shijiazhuang: the ancient charm city of Yanzhao, Shijiazhuang, China. 12: Sanya: Beautiful Sanya, Romantic Tianya. Beihai: Coastal Human Settlements, Ecological Beihai Leshan: Le Shan Le Shui Le is in it. Qingdao (Sailing Capital): Heart sails and sails to success. Lijiang: Colorful Yunnan, Dream Lijiang Shenyang: New Shenyang, New Environment Sunshine: Gold Coast, Passionate Sunshine Foshan: Harmonious Foshan, Green Home Beijing: Ancient Oriental Capital, New Beijing, Hometown of the Great Wall, New Olympics Shanghai, Wonderful Every Day Chongqing: World's. Guangzhou, the Three Gorges Forever: Reading Two Thousand Years in One Day Fuzhou: Fushan Fushui Fuzhou Tour Kunming: Kunming Every day is spring Shijiazhuang: Oriental Geneva, Oriental Eden+World Hydropower City, World Natural Park Nanning: Greentown Seeking Songs and Strengthening Homesickness Nanjing: The Capital of Love Yinchuan: The Pearl on the Plug, Changsha, Yinchuan, China: Affectionate landscape, Chengdu, the continent city of the world: success. Guilin City: Guilin's landscape is the best in the world Suzhou City: Paradise on Earth, Suzhou Tour Wuxi City: Beautiful scenery of Taihu Lake, Wuxi Travel Dalian City: romantic city, China Dalian Ningbo City: Oriental Commercial Port, Fashion Capital Xiamen City: Sea Garden, Warm Xiamen Shenzhen City: Shenzhen-Bring you new hope every day Zhuhai City: Romantic City, Shantou City, Zhuhai, China: Sea Tide Rhyme, Haikou City, Hainan, the Century Business Capital: Coconut Wind and Sea Charm, Pearl of the South China Sea, Sanya City, Hainan: Tianya Fangcao, Cape Pearl, Wuzhishan City, Hainan: If you don't climb Wuzhishan, you won't be counted as Qingdao City, Shandong Province: Maritime City, Eurasian Style, Qufu City, Shandong Province: Confucius' hometown, Dongying City, Shandong Province, the holy city of the East: Qilu charm, passionate landscape, Taishan City, Shandong Province: Climbing Mount Taishan to ensure peace! Rizhao city, Shandong province: climb the five mountains, enjoy the sea and go to Weihai city, Shandong province: embrace the blue sea and blue sky, Experience Fisherman's Style Yantai City, Shandong Province: Wonderland on Earth Dream Yantai Shanxi Province Tourism: Ancient Chinese Civilization Shanxi Good Scenery Xianyang City, Shaanxi Province: China's Pyramid Capital-Xianyang Hubei Wuhan City: Mountain Flowing Water, White Clouds and Yellow Crane Yichang City, Hubei Province: Golden Three Gorges Silver Dam Green Yichang 2 Three Gorges Scenery World Hydropower City Hunan Tourism: Humanities, Hunan, Hunan, Hunan, Hunan, Changsha City: Passionate Landscape, Bright Star City, Hunan Xiangtan City: Great Man's Hometown, Xiangtan River North Chengde City: Tour Chengde, Emperor's Choice Handan City, Hebei Province: Tour the famous city Handan, Pingu Zhao Culture Henan Tourism: Embrace the green mountains and green waters and enter a healthy world Luoyang City, Henan Province: Peony City, the national flower —— Jiaozuo City, Henan Province: Jiaozuo landscape, a fairyland on earth Dengfeng City, Henan Province: the hometown of Shaolin martial arts in China ——— Sanmenxia City, Henan Province: a cultural holy place, Nantong, Jiangsu, Swan City: Chasing the River and Catching the Sea to Nantong, Changzhou, Jiangsu: China Dragon City, Changzhou, Jiangnan, Changshu, Jiangsu: Hushang in the world, Changshu in the world, Wuxi, Jiangsu: Pearl of Taihu Lake, China, Wuxi, Hangzhou, Zhejiang: Paradise City of Love, Taizhou, Zhejiang: Magic Taizhou Ecological Tour, Jiaxing, Zhejiang: Shuidu Greentown, Leisure Jiaxing, Fuyang, Zhejiang: Fuchun Landscape, Sun Quan's hometown Zhoushan City, Zhejiang Province: Haitian Buddhist Fishing Capital Port City Xiangshan County, Zhejiang Province: Oriental Island Haishan Fairy Garden Jinhua City, Zhejiang Province: Feng Shui Jinhua Shopping Paradise Yiwu City, Zhejiang Province: Ocean Shoppers' Paradise Fujian Tourism: Futian Fudi Fujian Tour Longyan City, Fujian Province: Zhangzhou City, Fujian Province: Hometown of Narcissus Sanming City, Fujian Province: Entering the sentimental landscape and embracing the green Sanming Wuyishan City, Fujian Province: Oriental Eden, Innocent Wuyishan Guangzhou Zhongshan City: the hometown of great men, splendid Zhongshan Guangdong Meizhou City: Thousand-color guest capital, China Meizhou Guangdong Zhaoqing City: Zhaoqing picturesque landscape, Jiangmen City, Guangdong Province, can be called Oriental Geneva: Landscape Painting of Hometown of Overseas Chinese Huizhou City, Guangdong Province Huizhou City: Famous Mountain Xiushui Huizhou Tour Guangdong Heyuan City: Green Ecological Heyuan Tour Guangdong Jieyang City: Jieyang Guyi Style Tour Guangdong Yangjiang City: Haitian Emotional Yangjiang Tour Guangdong Yunfu City: Strange Mountains and Different Water Clouds Float Guilin City, Guangxi: Landscape Guilin Style Liuzhou Beihai City, Guangxi: Pearl Town of the South China Sea Coastal Resort Hainan Island Tourism: Dreaming Hainan Island Visiting Poetry and Painting Chengdu, Sichuan: Leisure Capital Xinjiang Xinjiang, China: Lift your hijab and travel to Guizhou: 1999 China Tourism Treasure House World Natural Park Taiwan Province Tourism: Taiwan Province can touch your heart! Tibet tourism: the source of thousands of waters of Qian Shan! Yunnan tourism: the south of colorful clouds, the home of all kinds of green Malaysia: the charm of Asia. Hong Kong: City of Life. Japan: Discover Japan. London: A Holy Land for Children. Wales: the land of castles! Italy: Open-air Museum! Czech Republic: Golden Prague. Alaska: Alaska, love at first sight. Egypt: the treasury of history. Newyork: I love new york! From a certain point of view, for tourism planners, the more advertising words, the lower the level. The real tourist advertising language is concise and complete. The so-called simplicity means that the fewer words, the better; The so-called integrity means having both opinions and reasons. Simply put, tell the audience what to think or do, and tell them why, and the fewer words, the better. Jiaoguang Media's tourism planning and marketing agency believes that if there are few words in tourism advertising language, it is easy to remember and it is best to rhyme. Let's give an example. When the peasant movement was developed in old China, Chairman Mao wrote six words: "Dig trenches and divide fields". Be brief and get to the point. Digging trenches is to tell the audience farmers, say farmers, you want to dig trenches and fight landlords, and natural farmers ask, why do you want to do this? I said the last three words, so I can divide the fields for you. For farmers under the rule of feudal ideology, this is a change in the way of land ownership, which is most beneficial to farmers. The farmer thought, since it is so good for me, let's do it. Practice has proved that these six words are very successful. Johnson & Johnson's recent advertisement is also good. "Born of love, Johnson." Six words, very classic, what is born of love, of course, children, children are the crystallization of love, oh, the audience will know, who will serve the children? Then there are two words: Johnson. Johnson & Johnson is an expert in serving children. At the same time, he can also imagine that Johnson & Johnson insists on his service or career for the love of society and children. Wait a minute. The following are some foreign advertising slogans: Malaysia: the charm of Asia. Hong Kong: City of Life. Japan: Discover Japan. London: A Holy Land for Children. Wales: the land of castles! Italy: Open-air Museum! Czech Republic: Golden Prague. Alaska: Alaska, love at first sight. Egypt: the treasury of history. Newyork: I love new york! From a certain point of view, for tourism planners, the more advertising words, the lower the level. Eight words, for example: "Dr. Bai, it is to make you white." Why can you call someone white? You can't see it at a glance in this character. For example, "A catty of milk a day makes China strong". This cross is better in the middle level. Why is it a catty of milk every day? Because it is to strengthen the health of the people of China. The answer is very on the line, and it is true. Of course, behind it is that milk companies want profits. Please look at the following foreign tourist advertisements: Thailand-Thailand you have never seen before. India-Exploring the life of Mahatma Gandhi. Turkey-not Europa, better than Europa. Korea-a happy resort and a hospitable neighbor. Singapore-Enjoy it and never forget it. England-the land of trends, ceremonies and history. Scotland-the land of tartan and whisky. Spain-the sun shines in Spain! Portugal-a foreign country where ancient and modern times meet! Switzerland-visit Switzerland before going to the moon. Germany-don't play in the beach castle, please come to Germany to see it for real! Sweden-it is wonderful, even in winter! Australia-the truest side, see you in Australia. New Zealand-111% pure New Zealand. Canada-The farther north you go, the warmer you feel. America-the friendly American people win American friends. Hawaii-a crossroads in the Pacific Ocean. South Africa-Las Vegas in Africa. Tunisia-air, sunshine, seawater bath. There are also good advertisements in China. There is heaven in the world and Suzhou and Hangzhou in the world! Some time ago, the author visited Hangzhou and Lin 'an, and I couldn't help thinking of this well-established concept "There is heaven above and Suzhou and Hangzhou below". Then I smiled. This is no more vulgar than brother Shi Yuzhu's melatonin. In contrast, melatonin has become a vulgar, while Suzhou and Hangzhou are the big customs. Paradise Advertisement-According to brand experts, this slogan is worth tens of billions of dollars. In fact, it has become part of the intangible assets of the brand "Suzhou and Hangzhou". It's vulgar! Many film and television dramas were filmed in Suzhou and Hangzhou. I remember that the filming place of The Legend of the New White Snake was mainly in Suzhou and Hangzhou. Moreover, Xu Xian did not advertise for Suzhou and Hangzhou in the play, and mentioned that concept several times. Later, it was replayed every year on stations above the provincial level, so the beautiful scenery of Suzhou and Hangzhou kept reappearing in the audience's mind. For thousands of years, the "shanzhai spirit" deeply rooted among the people in China has enabled the people to create interpretations of shanzhai versions, such as being born in Suzhou and Hangzhou and being buried in Beimang. Romantic city in Dalian, Summer Capital in China in Ningxia, Cool Province in Heilongjiang, and Dynamic Capital introduced in Hong Kong earlier, are not as broad and deep as the paradise advertisements in Suzhou and Hangzhou. Tan Xiaofang's analysis: ignoring the broad masses of ordinary people, we ordinary people will naturally vote with our feet, get married or go to Suzhou, Hangzhou and Hong Kong-when we retire! Take your time, it's back anyway! Thinking of this, are the operators of these city brands scared to sweat? Why? People in Suzhou and Hangzhou earn 2111 yuan for consumers at the age of 25, while competitors earn 2111 yuan for consumers at the age of 55. Even if Suzhou and Hangzhou are vulgar, they can't manage money-in 31 years, people have made a few mistakes in putting interest on this money! Another example is "Go to Qiandao Lake and take a bath with Nongfu Spring". At that time, we made several slogans, such as "China's most beautiful lake" and "environmental tourism county", and there were several concepts, only this one got immediate feedback. With the continuous improvement of Qiandao Lake brand, Qiandao Lake has now become the first choice for Chinese people in the Yangtze River Delta region. At present, we Qiandao Lakers live in a landscape room, eat wild fish every day, and take a bath with Nongfu Spring every day and night. Of course, there are also: for example, Tan Xiaofang wrote "There are still 11% Beijingers who don't know Baiyun Mountain!" There are also crosses above, such as "crossing mountains"