Four key issues in the initial stage of starting a business:

Entrepreneurs should not change their plans easily unless there are extremely strong reasons.

In the first few months of business operation, entrepreneurs will be busier than before. In fact, he will never be so busy again. The secret of successfully spending these months is to stick to your center of gravity. Entrepreneurs need months to decide what business they do, where the market is, what customers will buy from them and why they will buy from them. Entrepreneurs decide which promotion method is the most effective, what kind of corporate image should be designed, and what to do if things don't go as planned.

Due to the pressure of daily affairs and the constant revision of previous predictions by practical experience (usually worse than the predicted situation), entrepreneurs are easy to have the idea of doing something else. For example, add a product or service, enter a new market, buy market share, or make thousands of other possible reactions to external pressure. At this time, entrepreneurs should remain firm. Stick to your plan for three months, pay a few salaries and other expenses, and learn more about your business model. This will give entrepreneurs enough time (in most cases) to get out of the blind impulse of starting a business.

Initial sales may be higher than expected, but subsequent sales will drop sharply. This is a common situation, which does not mean that the enterprise's plan is unrealistic. The initial sales often come from the "freshness" of the enterprise. When the freshness of the enterprise disappears, the sales will gradually return to the normal mode. Readers can assume that this change will also occur if homework is completed ahead of schedule.

The ways for entrepreneurs to maintain high enthusiasm include effectively arranging time (that is, doing the right thing at the right time), improving the products or services of enterprises from the perspective of consumers, and paying special attention to the connection with the market. Be prepared to make mistakes-entrepreneurs are human beings and make mistakes. But learn from mistakes (and of course from success). Entrepreneurs will know more about this industry in the first three to six months than in the next five years. This is a very happy thing.

Schedule

Time is a limited and precious resource, so entrepreneurs should arrange their time reasonably. Ensure that any important aspect of the business is well planned. This is the best investment for entrepreneurs. a

In the first month of business operation, entrepreneurs will find themselves with new habits and patterns: going to work and opening the door, so how to arrange their own time? Time is a limited and precious resource. It is the best investment for entrepreneurs to arrange their time reasonably and ensure that any important aspect of business is well planned. In a successful enterprise, every management field has been paid enough attention. The management of failed enterprises is also unbalanced. People like to spend time doing things they like and try to avoid completing (if possible) tasks they hate. This gives a simple multiple-choice question: whether to arrange your time reasonably to avoid such problems, or to wake up at three in the morning and wonder if you have filled out the tax bill and paid the loan interest.

When budgeting time, entrepreneurs should keep the following points in mind:

● The tasks of management are: planning, coordination, guidance, control, supervision, evaluation, correction, evaluation and innovation. These aspects need constant attention.

● To avoid fatigue, set aside some time for yourself and your family. The temptation to spend all time at work is the most deceptive, which will make entrepreneurs pay a huge price in their personal lives. Entrepreneurs should also leave some time for themselves. Being away from the hustle and bustle of business for a while will make entrepreneurs make better judgments and wiser decisions.

● Set aside time to learn more about the industry (information is useful). Entrepreneurs can never have a complete and thorough understanding of their business, industry, general management knowledge and economic problems.

● Set aside time to better understand the customers of the enterprise. Talk to customers. Ask them questions and listen to their answers. People have two ears and one mouth for a reason. Listen more and talk less, and entrepreneurs will become wise. In order to promote sales, we must remember more customers' names, addresses and their interests and preferences.

● Set aside time to investigate competitors. Whether directly or indirectly, the more you know about your competitors, the better. Carefully keep the files of those competitors; Shopping in their commercial enterprises; Talk to their customers and suppliers. Competitors are a mirror of the development of this enterprise.

Continuously update enterprise products/services.

Products and services are the intersection of the interests of entrepreneurs and customers. If an entrepreneur can keep in harmony with customers' needs and preferences and design enterprise products or services that meet customers' needs, then he can win success. If an entrepreneur tries his best to sell the products that the enterprise happens to own to unwanted customers, he will be in big trouble.

The role of entrepreneurs as business owners should be to listen to the following suggestions, then evaluate them, and finally put them into action according to their own judgments and experiences.

● Customers

● Family and friends

● Enterprise staff

● Subsidiary bodies of enterprises

● Competitors of enterprises.

● Enterprise consultant.

Entrepreneurs should also have their own ideas. People like to give advice. The role of entrepreneurs as business owners should be to listen to these suggestions, then evaluate them, and finally put them into action according to their own judgment and experience. This is not to say that entrepreneurs will weigh every proposal indiscriminately. Entrepreneurs must first apply their entrepreneurial wisdom and experience to enterprises, and at the same time selectively learn from others.

Check the difference between cash flow forecast and actual performance.

Forecast provides a constraint, which is especially important in the early stage of enterprise operation when time is tight. "If you are not sure, don't do it" is a good motto, especially when the enterprise has cash flow forecasting support. The cash flow forecast shows the expenses that the enterprise can and cannot pay.

Entrepreneurs should ask accountants to make a deviation analysis plan. In deviation analysis, entrepreneurs should compare each project, and compare the actual performance of the project with the expected performance. The cash flow forecast of an enterprise is only a set of expected figures, and the actual performance of the enterprise will be different from it, but in general, the difference will not be too great. By comparing these two sets of figures truthfully every month, entrepreneurs have achieved two important goals: to clearly understand the financial situation of the enterprise and to understand what problems those changed figures reflect in the operation of the enterprise. The correct use of financial reports is very important.

Update the plan as needed.

Losing focus is the biggest danger faced by small business owners.

Entrepreneurs should plan their business carefully, follow the plan and make adjustments only when necessary. The main idea of a business plan should not be changed, just as it is reflected in the mission statement and long-term goals. Small business owners should try to avoid changing their business plans in order to take advantage of opportunities or inject new funds into their enterprises.

Before making major changes to the business of the enterprise, the entrepreneur should consult with the consultant of the enterprise, discuss the upcoming actions of the enterprise with the retirement manager service company, the small business development center or other similar consultants, and ensure that the agent bank of the enterprise also knows these.

abstract

Successful small businesses are not the product of good luck. Practice brings luck. Based on the following points, success (good luck) comes from hard work.

Use information to balance your intuition and hunch.

● The interests and concerns of customers are above everything else.

Make a good plan to meet the needs of customers and make a profit at the same time.

● Implementation plan.

● Be careful to adapt to changes.

If an enterprise wants to succeed and prosper, it must develop at the right speed in the direction that entrepreneurs think is suitable for themselves and the enterprise. Entrepreneurs have taken the first step to maximize their chances of success. When making a business plan, entrepreneurs have tried their best, and both the right brain (creativity and intuition) and the left brain (analysis and reasoning) have been fully utilized. With the development of enterprises and the change of economic and competitive environment, the creativity of entrepreneurs is often challenged. An entrepreneur's analytical ability will restrict and standardize his creativity and create a business suitable for his own operation.

Have fun at work! A measure of the success of small businesses is whether entrepreneurs bring happiness to their work every day. Nothing is more exciting and challenging than making small businesses prosper. What entrepreneurs try to do is by no means an effort. This is one of the joys of making your business really prosperous.

Remember: luck is your own creation. This is the best part. Take control of your own destiny (and only yourself). The income of entrepreneurs does not depend on performance appraisal and payroll. The growth of entrepreneurs' net assets does not depend on changes in the stock market or benefit sharing plans. Entrepreneurs start their own businesses and reap their own success.