The difference between houses
1, the way to obtain housing.
The difference between site selection companies and intermediaries in terms of housing is, first of all, the different ways of obtaining information. The traditional intermediary housing acquisition method is passive, that is, waiting for the landlord to register at home. The site selection company takes the initiative to obtain housing, and a special team collects information from various channels every day.
Because of the different ways to obtain information, the site selection company has more advantages in terms of reserve quantity, coverage, update speed, information integrity, business circle, history, supply channels and price.
2, the number of housing reserves
Site selection is a job in a million. If you want to find "one", you must have "10 thousand" first. For many people, there are thousands of shops, only one is rented, and everyone wants to find the best one. So I go to various business districts, websites and intermediaries every day just to see more and compare more.
Generally, there are only dozens or hundreds of warehouses in traditional intermediary stores, which is difficult to meet the site selection needs of merchants. The site selection company actively collects information through a special team, and the housing reserve is tens of thousands. It is clear at a glance which houses are available in which area, what conditions and what prices. At any time, it can help merchants compare a large number of houses, quickly lock the target, and save a lot of time and energy.
3. Coverage of housing.
The housing coverage of traditional intermediaries is generally near stores, which is no problem for residential buildings, but the scope of commercial lots is much larger, usually the whole city. If you want to see all the houses in the city's business district, it is difficult to find an intermediary or run by yourself. The site selection company has a special person in charge in each urban area, and no matter which corner of the city, the housing will not be missed.
4. The renewal speed of the house.
Today, you go to Business Circle A, and there is no house. Tomorrow you went to the B business district, and you didn't know that the A business district was out of the house. The day after tomorrow, you went to the C business circle and returned to the A business circle. The house has been rented by others. Or a house you were optimistic about before, because the price was too high to negotiate, and one day you didn't know it was reduced, and it was rented by others. We often encounter similar situations, which is always a pity.
In order not to let customers miss their favorite shops, the site selection company communicates with many landlords every day to keep abreast of the latest situation and price changes of the housing. Every business district and main street in the city should send people to run several times a month to ensure that no one leaks. Ordinary intermediaries often communicate with the landlord about the housing situation, but it is mainly the landlord who sells the house. As for running the business circle, it is not within their scope of work.
5. Integrity of house information
The information of shops registered by ordinary intermediary, like the information of houses, is the basic information such as address, area and price. The site selection company should register the store information, send people familiar with the business circle to conduct on-the-spot investigation, and learn more about the internal pattern, structure and decoration of the store; Check water, electricity, gas, fire protection, heating, air conditioning and other infrastructure; Confirm the size, area, gable, plaque space, parking space, smoke exhaust space, external parking space and other related information; And collect relevant information such as the street in front of the door, the flow of people, and the surrounding formats.
6. The business district where the house is located
Site selection companies not only collect houses, but also collect other relevant market data, and regularly organize and form market analysis reports. We will often do all kinds of market research to learn more about the crowd structure, consumption habits, business distribution and people flow in each business circle. We will often inspect the operating conditions of various brands in various industries, including at night, and sometimes help customers do feasibility analysis and profit and loss evaluation.
The in-depth understanding of housing information and business circle enables the site selection company to make a clearer and more comprehensive introduction when recommending housing, helping customers make quick decisions. On the other hand, if the introduction is not clear, it may affect the customer's judgment and even miss the clearly suitable housing.
7. Historical situation of the house.
Some houses look good in all aspects, but you may not know that several houses have been destroyed before. If you accidentally get this kind of house, when you know what the first few have gone through, you will face the same ending as them.
Ordinary intermediaries only contain information that is valid for renting and selling and has transaction value, while the site selection company has been tracking the evolution of shops for many years. What year did you rent it, at what price, what project did you do, how long did you do it, why didn't you do it later, when did you rent it again and so on.
There is also the history of the business circle. For example, a business district relies on a big office, and the fast food industry is booming. However, in recent years, large companies have withdrawn, and regional consumption power has fallen sharply. People who don't know the situation only see the prosperity of business here, but they don't know that this is a mirror of the past glory.
Therefore, if you cooperate with the site selection company, even if you don't find the ideal store, at least you won't fall into these beautiful traps. In addition, the historical price of shops is also an important basis for measuring the current rent.
8. Sources of housing
The average person looking for a house is nothing more than sweeping the street and sweeping the net. The site selection company not only collects these public information, but also has many internal channels, and also connects shopping malls, commercial streets, developers and five major real estate banks, which are usually invisible outside.
In addition, the site selection company knows which shops are about to be rented out and which shops are in poor operating conditions, and can obtain information on renting or transferring in advance, which is called "digging houses".
9, the price of housing
Traditional intermediary not only needs the landlord to register the house, but also needs the landlord to pay. Some landlords will add this fee to the rent and pass it on to the tenants. The common idea of traditional intermediary and landlord communication is: "You want to rent this house for 654.38+ 10,000 yuan, right?" If I help you rent 6.5438+0.2 million, can you give me 6.5438+0.2 million? " Then, the idea of recommending a house is that whichever landlord pushes more commissions will push all customers to see who bids higher. This kind of thinking means higher rental costs and higher risks for tenants. For the landlord, although it increases the rental income, it also increases the risk of vacancy. For intermediaries, the income may double or even be higher. If the tenant project fails, it can be rented again.
Location companies generally do not charge the landlord fees or increase the price difference, and often persuade the landlord to reduce the price. The idea of communication between the site selection company and the landlord is: "Rent is very important, but whether it can be operated stably for a long time and paying rent on time is more important. Some people bid high because they don't understand the market and don't investigate deeply, but these people are often not good at business and are prone to default on rent or cause disputes. If his business fails, you will have to rent it again. The time and energy spent on repeated renting, as well as the loss during the vacant period, far exceeds the little gain brought by high rent. If you are willing to accept a reasonable or advantageous price, we can help you recommend some really suitable projects and powerful brands, which will bring you long-term stable income. " The idea of matching recommendation is to push down the price from the landlord, push the most suitable customer and make a quick deal. For tenants, this idea can find cheap shops as soon as possible, reduce business risks and speed up the withdrawal of funds. For the landlord, although the rent is lower, it is more stable and reduces the vacancy period. For the site selection company, the income of a single business may be limited, but only with the approval of customers and landlords can we establish a long-term and stable cooperative relationship.
Differences between services
1, business philosophy
The business philosophy of intermediary is to provide information. The business philosophy of the site selection company is to help customers reduce investment risks, improve the success rate of opening stores and accelerate brand development. Different ideas have different starting points, different working methods and different results.
2. Accuracy of recommended houses
Working with a professional site selection company, the most obvious feeling is that the matching degree and accuracy of recommended houses are much higher than that of ordinary intermediaries. Many people go to the intermediary to find a house, but when the intermediary pushes the house, it feels very tangled. If you don't go, you are afraid of missing a good house. If they go, they are afraid of wasting time. The houses recommended by the site selection company are basically worth investigating, and many of them can be used as alternatives. It usually takes a few times to produce results.
The reason why the site selection company can accurately match, in addition to the full understanding of housing and business circle, also has unique advantages in personnel, software and understanding of customer needs. After the customer's intention, there are mature processes and solutions, professional negotiation and signing assistance, which can help customers successfully win their favorite shops.
3. Professionals and teams
The site selection company needs to have relevant experience and a basic understanding of business when recruiting. Generally speaking, they are people who have done investment promotion in Party A, development in Party B, or opened their own stores. After entering the job, you need a lot of training and practice to master the basic knowledge and skills of site selection, as well as the situation of various business districts in the city and the site selection needs of various industries. Finally, employees should be assigned to different departments according to their abilities, and all departments should work together to provide more efficient services.
In contrast, ordinary intermediaries have no relevant requirements when recruiting, lack relevant training in the later period, and have low professionalism. Moreover, everyone is fighting on their own, contacting the landlord and customers by themselves, with limited information and low efficiency. It is also very important that the old salesman of the intermediary is responsible for the buying and selling business, and the leasing business is generally done by newcomers.
4. Powerful software system and database.
The site selection company has a special software system and database, which can better meet various business needs compared with the traditional intermediary system. The system can record store information and brand location requirements in detail and comprehensively, and can quickly search and intelligently match according to different conditions, further improving the service efficiency of location companies.
5. Understand customer needs
When you go to an intermediary to find a house, you usually only ask you the basic information such as area and price. The site selection company should deeply understand your business philosophy, brand positioning, layout planning, industry situation, competitors, etc., and deeply analyze the requirements of the project for surrounding consumer groups, people flow routes, business environment, etc., as the basis for matching recommendation. If the customer's site selection needs are not clear, the site selection company can also help customers analyze the target population of the project and give suggestions on the site selection direction. If there is no particularly suitable house in the target area of the customer, the site selection company can also give some alternatives.
For example, a customer wants to build a restaurant of more than 200 square meters, but the site selection company recommended a house of 700 square meters. Through detailed introduction and analysis, customers agreed that the store was more in line with their own business philosophy, and finally successfully opened and operated for many years. For another example, a retail brand is optimistic about a house at the corner of an intersection, but after evaluation, it feels that the flow of people is a bit small and the price is a bit high. Considering that there are many small projects in this lot and there is a large maternal and infant hospital next to it, the site selection company suggests that customers sublet some of them to reduce the rent pressure and increase the maternal and infant categories to meet the surrounding needs. After re-evaluation, the customer approved the plan and finally successfully opened the store.
6. Processes and solutions
Some bosses have worked in their own industry for many years and are absolute experts in the industry, but they may only have two or three stores and only have two or three experiences in opening stores and selecting sites. When choosing a site, these bosses may encounter some problems that they have never been exposed to before, and they don't know how to solve them or where to start, which will delay time and even miss business opportunities.
The site selection company has tens of thousands of site selection experiences, and thousands of brand customers have cooperated all the year round, and the transaction cases are all over the city. Rich experience is condensed into a large number of mature and effective solutions, which enables the site selection company to deal with various problems quickly and properly. Regular site selection companies also have a sound business process system, which can smoothly promote various affairs, ensure the openness and transparency of fees, and put an end to gray transactions.
7. Negotiation and signing
Negotiation is not just bargaining, and bargaining is not blindly pursuing the lower the better. I finally found a satisfactory shop and the landlord gave me a reasonable price. At this time, I kept pushing down the price. Finally, the store was rented by others, which was not worth the loss.
The site selection company can provide professional negotiation assistance to help both parties reach satisfactory and reasonable business conditions as soon as possible. Professional legal support can also be provided to help both parties verify the relevant procedures, formulate a fair and perfect lease contract, and protect the legitimate rights and interests of both parties.
Some people may ask: are all site selection companies like this?
I'm not sure, but that's what our company does.
Shenyang Yao Lei Investment Consulting Co., Ltd., referred to as Yao Lei Commercial for short, was established on 20 1 1, and is determined to build the most professional site selection consulting company in Shenyang. We adhere to the business philosophy of "not taking our own interests as the guide, taking reducing customer risks as our own responsibility", pay attention to market research and data analysis, constantly develop practical and effective tools and solutions, and constantly explore the road of scientific site selection.
/kloc-In the past 0/0 years, we have established a store database in Shenyang, which contains more than 20,000 groups of store information. The cumulative number is Xijiade, Su's, Tongdelai, Xiaoguofan, Handu, Liu, Mizu, Ismail, Mr. Li, Holiland, Yuanzu, Yiyang, Xinlongjia, Dili, Xinfulong, Liu Quan, Tasly, Weikang, Baishi, Asan, Huawei and Ho. ?
With the development of human civilization and the continuous refinement of social division of labor, the concept of "letting professional people do professional things" has become the knowledge of many entrepreneurs. If you still have doubts about finding a professional site selection company today, it doesn't matter, you can consider 10 or 20 years, and we will always wait for you on the professional road. If you want to contact us today, I will tell you a good news! Yao Lei Commercial 2020 launches free information service, subverting industry rules! If you only need housing information and don't need professional consulting services, we can do it for free, free, free!
If you have any questions, I will answer them privately. )
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