Abstract: Is the location of restaurants particular? Of course there is! If you only cook fast food for more than 11 yuan, but choose the central area, isn't that a loss? The best location for restaurants is facing the street and crowded, and it is best to be near residents or office buildings. 1. people flow: choose a place with a large floating population

when selecting a site, we should adopt the method of regular calculation at the planned site to calculate how many people flow through in a unit time. At the same time, observe the types of people flow, and estimate the proportion of potential customers according to their status, clothing, age and other factors.

besides observing the passenger flow, we should also observe the situation of shops within 111 meters around. If there are similar restaurants operating within this range, it belongs to the category of consideration. If there are more restaurants, the optional coefficient is higher.

2. Location: vegetable market, residential area, school and industrial commercial street

In vegetable market, residential area, study and industrial commercial street, there is a large flow of people, and the main products are inexpensive, which is suitable for the existence of fast food restaurants. And because it mainly faces the stable customers who live in this area, it relies on genuine goods, stable taste and good reputation to gather old customers and repeat customers.

besides conspicuous location and convenient access, you should also consider whether the surrounding environment is suitable for your planned fast food positioning. The environment mentioned here includes: cleanliness, noise, air pollution, types and grades of shops around.

3. People: consumption preferences of permanent residents

In addition to considering the environment, it is more important to observe the permanent residents in this area and analyze their economic situation, consumption habits, payment ability, dietary requirements and taste preferences. Then compare it with your planned fast food restaurant to see if it matches.

when choosing such a store site, you should observe the business status of the surrounding stores, and estimate their business income according to their business scope, category, scale and grade, which is different from what you estimate in your mind.

4. Transportation: Convenience

After selecting a general area for fast food, it is necessary to carefully investigate and analyze the traffic conditions in this area.

Choose a crossroads or a three-way intersection. The store faces the street on both sides, which is the most ideal location. Such a shop has increased the degree of attention, and doors can be set on both sides to make it easier for customers to enter.

5. Location direction: aim at the passenger flow in the middle of the shops side by side.

Among the shops standing side by side, choose the best location of the golden section. For example, among the ten shops with the same pattern and area side by side, don't choose the shop at the two ends, but choose the third and seventh one as the better location.

stores should aim at the main direction of passenger flow as much as possible, which is better than aiming at the main direction of passenger flow.