How to open hot pot restaurant menu design. Now the hot pot restaurant in China is more and more high, but now the market competition is not only limited to the menu, but also still in the restaurant decoration and store decoration will also change. Then how should this hot pot restaurant menu design be done? Hot pot restaurant in the process of design, should consider the following issues. First, the catering culture positioning catering culture focuses on the theme catering, its cultural positioning should be accurate. If the theme positioning is based on the corporate philosophy, business purposes, customs and habits, etc., then the cultural positioning is to highlight the spiritual essence of the enterprise, including the connotation and theme of corporate culture. Among them, culture is the most reflective of the enterprise's philosophy and culture, something that leaves a deep impression on consumers. Therefore, when decorating the hot pot, it is necessary to highlight the purpose of the enterprise in order to integrate with the traditional cultural concepts such as consumption, friendship, proximity, trust and reputation. Among them, culture refers to the content of the enterprise in brand planning, corporate culture publicity and service providers together to serve the interests of consumers' needs.