Currently, most of the night tour project content is lack of content, each other the same, the lack of rich local characteristics, innovative and creative products, is limited to food and beverage, shopping, cruise ships, light shows, and other basic, traditional forms.

2. Neglect of scientific planning, supporting facilities and services have yet to be perfected the healthy development of night tourism can not be separated from the good development of the environment and services for its escort.

3. Only "light show", no "cultural show"

Currently most of the night tourism projects are limited to night lighting to create, ignoring the culture of this important kernel, but also ignored the night scene to create the pull of related industries and the integration of local advantageous resources. The night economy is only a "light show" rather than a "cultural show" by pursuing cool technology. The lack of integration of characteristics and feelings, the lack of cultural connotation based on local characteristics of rootedness, is the core pain point and the biggest obstacle of most of the current domestic night tourism projects.

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