As the saying goes, there is no turning back when the bow is opened, and enterprises may get into trouble if they are not careful. Even the best in the enterprise can hardly avoid all kinds of risks perfectly.

"Qian Dama" is undoubtedly the leader of fresh retail brands, but recently it has frequently encountered crises and become a member of the whirlpool with heavy losses. Aunt Qian has been standing in the market for 9 years, and no one thought that such a brand that has been listed for many times has also been violently thundered.

Aunt Qian's word-of-mouth slogan is "Don't sell overnight meat", which will undoubtedly attract many customers. After all, who doesn't like fresh food?

Aunt Qian has gradually become the "king of queues", and the front of the store is often packed, and customers are scrambling to buy it, day and night. The crowded scene makes many people want a piece of it. In this way, Aunt Qian's chain stores are full of flowers. It only took half a year, and there were thousands of franchisees in a fresh food store.

franchisees joined in crazily, but no one expected the result of serious losses, and they all said that they had been cheated. With such a hot fresh brand, franchisees can't make any money, which makes people wonder where the revenue has gone.

A netizen nicknamed "Silly Third Sister" reported on the Internet that she sold her house to raise enough initial fee of 1.7 million yuan, and finally succeeded in joining Aunt Qian. However, Silly Third Sister, who spent money, time and energy, did not get the corresponding reward as she wished, but made ends meet, and she was in a state of loss, even losing as much as 51,111 yuan.

According to relevant information, it is not only the "Silly Third Sister" who is losing money, but also many related franchisees. At present, more than 511 shops choose to transfer, accounting for 1.6 of the total stores. However, it is difficult to find someone who is willing to take over, and it is easy to understand that no one picks up such a hot potato.

At first, I joined the company with the idea of making money, but the loss was unbearable for the franchisees. According to statistics, the fastest transfer store only lasted for 9 days, so the speed shows the amount of daily losses.

at first, the founder of Qian Dama was just a pork owner in a farmer's market named Feng Ji. He chose Shenzhen at the beginning of his business. After a period of observation, he was keenly aware that local people like fresh ingredients.

After thinking hard, Feng Ji decided to attract local customers with the slogan "No overnight meat", and the first money aunt came into being in Shenzhen. For fresh and affordable ingredients, consumers flock to it. At the same time, Aunt Qian will introduce certain benefits, leaving many old customers.

Seeing the daily traffic of the store, Feng Ji has made a large-scale expansion following the popular franchise system. Capitalists are also eyeing Qian Aunt's profit margin and investing in Feng Ji many times. In this way, Qian Aunt's stores are covered in lightning speed.

at the peak, there are more than 141 stores opening every month, with an average of more than 4 stores per day. However, the franchisees who made quick moves did not taste the sweetness, but suffered losses again and again, and finally earned money for capitalists at a loss.

Aunt Qian became a chopped leek because she attracted franchisees because of the passenger flow. The reason behind it is very simple. Aunt Qian has more than 3,111 stores, 91% of which are franchised stores, but the direct stores make money.

in order to leave a deep impression on customers, it is necessary to maintain the unified image of each store. In this way, under the banner of unified style, franchisees need to pay a high decoration fee, and this is just the beginning. The number of stores is increasing, and the distance between stores is closer, which will inevitably lead to involution, and finally the stores are all thankless.

although the passenger flow is visible to the naked eye, it is difficult to make money. Because the goods are purchased from the company in a unified way, the company buys in bulk, but sells them to franchisees at high prices, which leads to their costs increasing instead of falling. There is also a very important reason for the loss of stores. The company requires stores to do activities frequently, which also leads to a decrease in income.

The early franchisees can make money, but it is difficult for the later franchisees to open up new horizons in the face of fierce competition. Aunt Qian expanded through financing to increase her influence and competitiveness, but failed to deal with the problem of franchisees. Over time, after the problem broke out, it was no longer a minor problem, but a thorny problem and various negative news.

Aunt Qian, pushed away by capital, is now facing a serious impact. Only by fully solving the current problems can she not be eliminated and avoid being eliminated.