As an operator, we must understand that the private domain traffic of e-commerce is the lifeline of enterprises. Youzan has been deeply involved in the private economy for many years, and thinks that the operation of private economy can start with three key factors: property right, individual customer value and customer recommendation rate:

1, private domain property rights: the number of customers who establish connections and the ability to reach customers. In short, it is how many customers you have established contact with, what is your ability to reach customers, and what is your highest and most basic private property right.

2. Single customer value: the customer cycle value of single life × repurchase rate is your complete single customer value.

3. Customer recommendation rate: the ability to bring new customers through the recommendation of old customers and the impact on customer selection in related fields. It is fission ability, which is the biggest difference between private economy and platform economy, and it is also one of the key points to evaluate the comprehensive value of brands in the future.