Jinjiang Inn is the largest comprehensive tourism enterprise group in Asia, a professional company under Jinjiang International Group, the largest economic hotel chain in China and China, and a subsidiary of Shanghai Jinjiang International Hotel Co., Ltd., the largest hotel group in Asia. The company was established in 1996 with a registered capital of 1797 12900 yuan. Since the opening of the first Jinjiang Star in 1997, the company has always taken the market as the center, paid attention to customer needs, served the enterprise wholeheartedly, and made customers completely satisfied. Taking * * * business development, * * creating a win-win situation and giving back to the society as the business purpose of the enterprise; Taking innovation and development, casting details and pursuing Excellence as the enterprise spirit, it has created many firsts in the domestic economy hotel industry and has been rated as "Shanghai famous trademark" continuously; "Shanghai's most growing service trademark"; In 2006-2007, it was awarded the title of "Top Ten Budget Hotels in China, No.1 in Brand Influence". "China budget hotel brand pioneer" and other titles. The catering brand "Jinjiang Chef" featuring "nutrition, affordability and fashion" won the title of "Shanghai Famous Catering Brand Enterprise". From June 5, 2008 to 2008 10, Jinjiang Inn was commended by the Ministry of Commerce and China Hotel Association as "the meritorious enterprise in the 30th anniversary of the reform and opening-up of China hotel catering industry".
At present, more than 80% of Jinjiang Inn's tourists are business individuals, and the consumption share of members and other central support systems is about 35%, which is increasing year by year. The company's strategic development goal is 1000, and the total number of rooms reaches 100000. The company will continue to actively promote the business development of Jinjiang Inn with high starting point, high goal, high standard, high speed and more professionalism, and make unremitting efforts to build Jinjiang Inn into an international brand of economical hotel chains that consumers trust and loyalty.