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How to give a good name to the restaurant?

Newly opened restaurants have to give their stores an ideal name, which is a sign of difference with other restaurants, but also to attract customers a gold sign. Today's market competition is very fierce, a good name can not only become a living advertisement of the restaurant, but also from the marketing strategy and brand strategy can become a wealth of restaurants. The following is a brief introduction to several ways to take the name of the store:

(a) to the name of the place

that is, a city district, county or street named. The advantage of this naming method is to highlight the region, which enables customers to accurately understand the geographic location and orientation of the restaurant, and facilitates dining. For example, in Beijing, zhengyangmen restaurant should generally be around the front gate street; then, such as Di'anmen snack bar, Xinjiekou restaurant that must be in the area of Di'anmen and around Xinjiekou. But should also remind operators, in taking the name of the store should also examine the urban geography, and strive to more accurately convey the location of the restaurant in detail, to facilitate customer dining.

(B) to the owner's family name

The family name of the restaurant has long been named, such as "Tan family dishes", "old Ji barbecue", "Lee's hot pot." "Pie Week" and so on. These store name **** the same characteristics not only highlight the operator's own family name, but also from the name of the store can reflect what type of food and beverage is operated. Using the operator's name as the name of the restaurant is to emphasize the personal credibility and rich business philosophy. Guangzhou and Hong Kong restaurant owners are accustomed to this naming technique. For example, "Lao Ji barbecue meat" can not say what the name is, but we can know that the owner's name is Ji, a barbecue restaurant. And so on and so forth, that pie week is also the owner surnamed Zhou opened a restaurant selling pies. This naming method allows customers to see at a glance, through the name of the store to analyze the specifics of what is operated.

(C) the flavor of the name

The catering industry has developed so rapidly, the market abounds in restaurants, restaurants named, should reflect the flavor of the operating dishes, from the name of the business characteristics and business projects imply that their own business can make guests from the sea of food forests to find that you are different. Some restaurants named not only the family name, the region, and often try to highlight their business content and specific flavor characteristics. Such as the supply of old Beijing noodles, "Old Beijing Fried Noodle King", the supply of authentic Sichuan cuisine, "Jinshan City, Chongqing Hot Pot City", specializing in vegetarian restaurants, "Kung Tak Lam Vegetarian Restaurant", business Northeastern cuisine "Northeasterner Restaurant", the operation of Hunan cuisine "Mao Family Restaurant", the operation of the Chongqing hot pot "Sichuan State Evolution", etc., so that guests can know at a glance the content and flavor of the business. To flavor the name of the restaurant, not only can customers accurately and clearly understand its flavor characteristics, to facilitate the selection of customers on the dishes, but also save customers' time, using the meal to target.

(4) combined with the principle of Chinese characters in the name

The restaurant combined with the principle of Chinese characters in the name will give people a sense of coherence and memorable. Generally, the name of the restaurant should be healthy, contemporary and impactful in the meaning of the word, with depth of taste and conducive to dissemination. Good Chinese character store name or send the will, or a unique idea, or far-reaching meaning, the sound should be catchy, with rhythmic beauty. Sending the will of the store name such as Hong Kong, some cafes "Golden Million", "big happy", Shenzhen's "Jiawang", "Jiahao "and so on are the use of this naming system.

In addition to the above methods of naming restaurants, there are many worthy of reference for reference. Such as one to ten from one hundred to one thousand number naming method, like "a crystal residence", "two Yi Xuan", "three fresh roasted wheat museum", "four seas restaurant " and so on. There is also the choice of orientation of the name method, such as east, south, west, north, center, up, down, left, right and so on. In addition, the name of the trade-offs can also be based on the type of restaurant guests to decide, if the restaurant's main source of Westerners, you can throw a foreign name; if the restaurant's main object of service is to work a family, it is necessary to consider that you can take a wide range of coverage, with a universal meaning of the popular name, it is best to raise the name of the restaurant and the restaurant's specific connotations are associated with and realistic.

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