Question 2: What is the chain Chain store refers to a large number of small-scale, decentralized, operating the same type of goods and services of the same brand of retail stores, under the leadership of the headquarters of the organization, to take *** with the same business policy, consistent marketing actions, the implementation of centralized purchasing and decentralized sales of organic combinations, through the standardization of the operation of the joint realization of economies of scale.
Chain stores have the consistency of the four aspects of the business philosophy, corporate identity system and business trademarks, goods and services, business management, on the premise of the formation of professional management and centralized planning of the business organization network, the use of synergistic effect of the principle of speeding up the turnover of funds, bargaining power to strengthen the logistics of the integrated package, so as to achieve economies of scale, the formation of a strong market competitiveness, and promote the rapid development of enterprises. The rapid development of enterprises. The future of the retail industry, regardless of where it is headed, will move towards chain management.
Chain stores can be divided into direct chain (direct investment and management by the company headquarters) and franchise chain (through the franchising mode of the composition of the chain system). The latter is the senior form of chain management.
The form of chain stores can include the following industries, as if from wholesale, retail, etc., to food and beverage and service industry can be operated by chain strategy.
In the world, McDonald's, Burger King, Pizza Hut, and Yoshinoya are some of the world's most famous fast food chains. Also 7-11 is the largest convenience store chain in the world. In addition, Carrefour, HMV, Toys R Us, etc. are also the more well-known chain sales stores in the world.
Question 3: What is the chain business industry? The development of global economic integration and regional grouping as well as the rapid changes in high technology for the chain management provides an opportunity for the development of its rapid popularity around the world, in many developed countries in the commercial field occupies a dominant position. In recent years, the increasing internationalization of China's economy has led to the entry into China of many chain management brands, such as Wal-Mart, KFC, McDonald's and other international chain giants. By the end of 2006, China had more than 5,000 chain systems, surpassing the country of origin to become the world's largest. However, compared with developed countries and regions, China's chain management, both in terms of scale and field there are certain gaps, chain management personnel lag behind the chain management market demand, resulting in an embarrassing situation of high pay people empty, the development of chain management encountered bottlenecks.
The development of modern chain management is inseparable from the advanced operation and management ideas and business technology support, which is reflected in all aspects of chain management, involving site selection, store opening, goods and services management, marketing management, logistics management, information management, financial management and human resources management and other key functions, and the smooth realization of these functions requires that the relevant personnel have a higher level of knowledge and operational skills than the traditional circulation industry and service industry. The successful realization of these functions requires the relevant personnel to have a higher level of knowledge and operational skills than the traditional distribution and service industries. To this end, the professional qualification certification of chain management personnel training objectives are: to master the basic theory of chain management, basic knowledge and basic skills, can be engaged in the chain of industrial and commercial enterprises in various industries, market research and study, chain promotion, business negotiation, merchandise purchasing and sales business, chain store marketing planning and management, store operation and management, chain store e-commerce operation and management, chain store logistics management, public relations and advertising planning and other business management, public relations and advertising planning. Advertisement planning and other management work, with business planning ability, operation management ability, public **** relationship ability, business negotiation ability, familiar with the international and domestic market, know the knowledge of commodities, with e-commerce skills, competent marketing management and planning work of the senior composite talents.
The chain management training program is suitable for the field: business management, administrative management, chain management, marketing, international trade, e-commerce, economic majors. Chain management division mainly through the "chain management of the formation, development and future development trends, business decision-making and strategic management, chain management of commodity management, merchandise display, logistics system management, the internal organization of the enterprise management, store management and case study of famous chain enterprises in China and abroad" and other professional learning, gradually understand and master the modern chain enterprise management, operation and management. Modern chain business management, operation mode, so as to provide professional consulting services for the "financial industry, retail, tourism, real estate, education and training, catering, service industry" and other types of chain business enterprises.
Question 4: What is the chain industry? Chain is a form of business organization and management system, refers to the operation of the same type of goods or services of a number of enterprises, in a certain form to form a consortium, in the overall planning of the professional division of labor, and in the division of labor on the basis of the implementation of the centralized management of the independent combination of business activities into an overall scale of operation, so as to achieve economies of scale. It is a business model.
Chain management is mainly "three companies".
First, even the brand
The brand can be said to be the life of the chain enterprise, it can be said to be the chain enterprise service and quality assurance. The reason why the chain enterprises can be sustained rapid development, to a certain extent, is also the chain enterprise brand effect in the process of continuous amplification.
Therefore, as a chain of enterprises, the brand chain is particularly important, and even should be placed in a more central position.
Second, even the standard
Standardization can also be said to be a characteristic of chain enterprises. In the chain of enterprises, standardization is the basic principle of low-cost operations to protect the enterprise, is the distribution center and procurement functions of large-scale efficient operation of the premise, which is closely related to the uniqueness and clarity of the strategic objectives. Moreover, the chain wants to systematically manage the subordinate branches and franchisees, need a simpler way and shorter way, need a simpler procedure to complete the complex problem, no doubt, standardization is a good way. The reason why the chain business is called a chain is because the standard of the business is replicable. There are many elements of standardization. There are mainly the following:
1, store standardization. Regardless of how enterprises expand, they must develop their own main business, and to have a standardized store, requiring unified management, unified purchase, unified logo, unified training, unified promotion, unified price, unified service. This is conducive to maintaining a unified brand image of the enterprise, to ensure that consumers have a unified and clear perception of the brand. Personalized stores will cause the fact that the single-store operation, it is difficult to achieve the true meaning of chain management. If the single store is required to different business districts using personalized competitive practices, merchandise inventory capital utilization efficiency by the store is responsible for, will lead to the entire enterprise's operations ultimately rely on the performance of the individual stores, while inevitably bringing expansion and management difficulties, which is contrary to the chain of businesses to achieve rapid expansion and economies of scale.
2, business process standardization. Process standardization needs to have a single, simple, fixed and other characteristics. Including the standardization of sales, inventory standardization, standardization of settlement methods and standardization of customer service and so on. The benefits of business process standardization are obvious. First, it helps to ensure the clarity of brand positioning and effective management of the brand. Secondly, this is also conducive to the headquarters to strengthen the division and franchisee assessment and management.
The premise of business process standardization is the standardization of stores. If the stores are personalized, the management of each store can not be unified, more dependent on the "rule of man" rather than the "rule of law", thus making the management of arbitrariness to enhance the eventual chaotic situation caused by the absence of processes.
3, the standardization of management style. The standardization of the chain's management style mainly includes the distribution of corporate headquarters or franchisees of the main management personnel to implement a unified training, there is a branch of the performance assessment, mainly with sales, brand contribution rate and other indicators to assess. An important feature of the standardization of management style is to speak in numbers, and thus, it is also known as management digitalization. Management of enterprises with digital is not the best, but the generation of data is the most real, we can if the data to systematically collect, organize, refine, analyze, form a set of information processing system that can guide the operation, regardless of who has no experience, as long as the data are able to make a correct understanding of the operation, so that our management will be more simplified, the transparency of the management and the controllability will be much higher than the Our personal experience management and operation will be a world of difference.
Third, even the culture
Cultural chain is the highest level of chain. As a result of the chain does not have the strict affiliation of the general business, relatively belongs to a loose "federal" nature of the organization of the consortium, the headquarters to give the branch or the franchisee's right to a larger. Therefore, the headquarters of the branch or franchisee for the implementation of effective management of the difficulty is relatively large. At this time, in addition to what we said before the implementation of standardized management, there must be cultural management. The content of cultural management mainly contains two aspects of the content:
First, the cultivation of branches and franchisees of the corporate vision, philosophy, corporate values of identity, cultivate branches and franchisees of the chain of brand ownership consciousness, increase the centripetal force and cohesion of the chain of enterprises, to ...... >>
Question 5: What do companies need to pay attention to in order to have a good chain? Maybe you can see the south flying geese when you look up, they will be lined up in a while, a while lined up in human characters. Accelerated flight speed to prevent being hunted, and lagging geese are difficult to catch up with the geese, will only become the prey under the gun. Maybe you've seen a huge number of hundreds of thousands of bison on the grasslands, they rely on a large number of opponents to flee far away, they encountered tigers and cheetahs, the head to the outside into a circle, with sharp horns to form a brick wall, so that offenders have no place to start. Acting alone, the bison often become the beasts of prey. Individual power is often relatively weak, such as lagging geese and bison alone in general, and if the individual power to bundle, in *** with the same flag under the use of the group's power in order to make the overall power is far greater than the sum of the individual power added together. In the modern marketing approach, chain stores is such a force. Chain store is a commissioned business, that is, commissioned to sell their own products, while giving the commissioner certain preferential conditions, the two sides mutual benefit. For all the franchisees, the enterprise carries out unified image planning, unified planning and design, unified management mode and unified price and service. It will be many of the weak individuals into a strong team, in favor of brand building, enhance market competitiveness, as well as the pursuit of greater profits. Chain stores have the following significance: 1, a large extent to develop the market, increase market competitiveness. 2, conducive to the establishment of corporate image and brand image. 3, so that the production and sales to the direction of specialization, more detailed division of labor. 4, can use less capital investment, occupy a broader market. 5, so that the production company has more energy to focus on brand building. 6, the franchisee to reduce advertising and brand costs of the huge investment. Chain stores in China at the beginning of the landing, with its strong vitality, quickly popular in China, McDonald's, KFC, Wal-Mart, a successful example, so that the business community impressed. Furniture companies are no exception, the eighties talk about distribution, the nineties talk about marketing, the twenty-first century talk about chain, the furniture industry's business philosophy in the continuous development and progress. However, the chain management industry is, after all, a very young thing. Here, there is no furniture industry people look forward to McDonald's, Wal-Mart, people see just more of a four-alike franchise and chain, resulting in this situation, the main reasons are as follows: 1, quick success and short-term behavior Enterprises and franchisors only focus on the immediate benefits do not look at the future, to claim the benefits of looking at too much importance, do not pay attention to product development and innovation so that the franchisee's interest in the loss of publicity, do not bother to invest in the publicity, Training so that dealers to see the profits on the go, etc. to shorten the life of the dealer. 2, the overall level of management backward furniture industry, the overall level of management, both hardware and software, there are many places lagging behind other industries, therefore, as a party to the alliance, sometimes it is difficult to provide due support to the franchisee, therefore, joining the furniture sellers around the world in terms of no greater attraction. Enterprises want to do a good job of chain management, in addition to the need to have an excellent brand, excellent quality and preferential prices, but also need to focus on the following matters: 1, a unified image planning Image is an important symbol of recognition of an organization and system, any organization and system has its own unique image. Chain management as a business marketing model, a unified image to help attract (global brand network) to attract customers, resulting in a huge market momentum, to help cultivate the brand and so on. Unified image should include a unified name, trademarks, promotional items, posters, advertisements, wall charts, posters, packaging, and a unified decorative special furnishings, a unified layout of the store, a unified work program, a unified staff dress. 2, unified planning and design Unified planning and design is one of the basic elements of chain management, only the franchise for unified planning and design, in order to ensure that the overall organization of other aspects of the unity. It encompasses a unified geographical planning, product planning, scale planning and unified image design planning. 3, unified management model The franchise should work under a unified management model, the formation of a unified management style, so that customers from a franchise into another franchise, have the same feeling. Unified management model includes a unified management structure, organizational atmosphere, work procedures, management style and unified staffing form. 4, uniform price and service The alliance store in the sale of products to take a unified pricing, without permission, shall not be unauthorized price adjustments, not to mention the vicious competition between the franchisee price. In terms of service, to take a unified approach to service ...... >>
Question 6: What kind of industry is chain management No harm in trying to Ronger business, very good Neither harm themselves, nor harm others, and legal, multiplying the cause of the exchange
Question 7: What is the content of the financial management of the chain management of the enterprise Hello, Tianjin Silverstar Finance for you to answer:
The financial management of the chain management of the enterprise Should be centered on the realization of the chain management enterprise business objectives. Chain management enterprise business goal is to survive, profit and development, financial management should be completed around this goal of the funds raised, put, operation and distribution work.
The financial management of the chain of enterprises:
First, the chain of enterprises operating
The chain of enterprises is a new form of business, at present still outside the primary stage of development, the chain of enterprises operating mode is basically divided into subsidiaries operating mode, the branch of the operating mode and the franchise operating mode. After China's accession to the WTO, in order to improve market competitiveness and enter the Chinese market, some of the well-known international chain enterprises to fight, and produced a free chain management.
Second, the chain of enterprises accounting
Due to the chain of enterprises operating in different ways, their accounting methods are not the same. According to the different scale and scope of chain business enterprises, independent accounting and non-independent accounting of two ways.
1, independent accounting
refers to the headquarters of the implementation of independent, part of the unified accounting, grass-roots stores to implement a relatively independent accounting. In this way of accounting, the headquarters and grass-roots stores should set up an independent accounting organization.
2, non-independent accounting
Non-independent accounting refers to the headquarters of the implementation of independent, unified accounting, grass-roots stores do not carry out separate accounting, the operation of the operating costs incurred in the operation, are reported to the headquarters of the write-off.
Third, the chain management of monetary funds
Currency funds for the chain of retail enterprises is crucial, monetary funds is the chain of the most liquid assets of the assets of the enterprise, the enterprise is engaged in business activities can not be separated from the support of monetary funds, such as the purchase of goods, payment of wages, reimbursement of debts, etc., without the reserve of monetary funds, it is impossible to ensure that the normal operation of business activities. Monetary funds are an important part of enterprise asset management.
1, position division of labor control
(1), the establishment of monetary funds business position responsibility system, clear responsibilities and authority of the relevant departments and positions.
(2), the cashier shall not concurrently audit, accounting records custody and registration of income, expenditure, expenses, debt, debt accounts.
2, authorization and approval control
(1), clear approver of the monetary funds business authorization and approval, authority, procedures, responsibilities and related control measures.
(2), to clarify the scope of responsibilities and work requirements of the operator of the monetary funds business.
(3), in strict accordance with the application, approval, review and payment procedures for the payment of monetary funds.
3, cash control
(1), the implementation of cash inventory limit management system.
(2), a clear range of cash expenses and strictly enforced.
(3), cash receipts deposited into the bank in a timely manner, strict control of cash sitting, unauthorized misappropriation, lending of monetary funds is strictly prohibited.
(4), the implementation of two-line management system.
(5), the regular inventory of cash to achieve the account in line.
4, bank deposit control
(1), to strengthen the management of bank accounts, respectively, the establishment of the basic account and general deposit accounts, and in accordance with the provisions of the deposit, withdrawal settlement.
(2), regular access to bank statements, check the balance of bank deposits, and prepare a reconciliation of bank deposit balances.
5, note control
Clearly define the responsibilities and authority and procedures for the purchase, storage, receipt, endorsement and cancellation of various notes to prevent the loss and theft of blank notes.
6. Seal control
(1), the financial seal should be kept by a person, and the personal seal should be kept by the person himself or his authorized personnel. It is strictly prohibited for one person to keep all the seals required for payment.
(2), strictly fulfill the signature and seal procedures.
(3), the development of seal management regulations, issued by the seal custodian job responsibility system.
7. Supervision and Inspection
(1), regularly check the setup of positions and personnel related to monetary funds business.
(2) Regularly check the implementation of the authorization and approval system for monetary funds.
(3), regularly check the seal custody.
(4), regularly check the custody of bills.
(5), through the enterprise internal bank or enterprise ERP system to grasp the enterprise daily monetary funds income and expenditure.
Fourth, the chain business enterprise inventory management
Chain business enterprise inventory management, including procurement, warehousing and storage, delivery and other links. In order to protect the safety and integrity of the inventory, to ensure the accuracy and reliability of accounting information, reduce inventory costs, improve operational efficiency, it is necessary to design and implement the inventory management based on the division of labor to constrain and coordinate a kind of internal management ...... >>
Question 8: What kind of industry is chain management? Can it be done? Chain industry is a marketing approach, the whole of a company to copy to the franchisee, so it is not a mystery, but it is true that some companies through this way of fraudulent expansion, such as the discovery has been late, so vigilance is to have
Question 9: Chain management in fact what kind of industry? -----------------------------------------------
Question 10: What are the conditions needed to set up a chain of companies Traditional industries such as catering, clothing, department stores, super, fabric curtains, doors and windows, building materials, etc., to open a store to do business, it is only to earn money, not to make a living, that is also Not as good as working to work at ease. And open store is to see the industry's market prospects, product sales, profit space, the traditional industry market is mostly saturated, and vicious competitive environment, slow product updates, serious homogenization, no creative innovation. Then open what store is good? The market outlook is considerable, has not been developed, peer competition pressure is small, high profit points, the product is hot, store decoration style atmosphere simple and comfortable, store layout colorful, eye-catching, attract popularity, the key to such a store investment amount is not very high, Tianle Youpin - you deserve it.