"Fanye" was founded by singer Lin Yilun in 2114. It took two years to run the team and polish the products, and successively opened a number of offline physical stores for take-out. Later, Lin Yilun gradually closed the offline store, specializing in hot sauce. In 2116, Fanye Chili sauce was launched on platforms such as JD.COM and Tmall. In June, Lin Yilun also conducted a live broadcast of hot sauce, which attracted 6.57 million people to watch in two hours, with sales exceeding one million yuan. According to analysis, Fanye's ambition is to be the seasoning boss in China. At present, the average price of 39 yuan's guest list is higher than that of Laoganma and other products. Lin Yilun talked about the opportunities for Fanye in food cultural creation and consumption upgrading.

Lin Yilun, the founder, has published many food books since he appeared as a host of food programs on CCTV in 2115. Last year, the food program "Chuangshi Ji", which cooperated with Youku, was watched by 211 million people. He is currently the director of the World Chinese Food Federation, the director of Youku Gourmet Station, the director of Ctrip Merrill Lynch, and the winner of the five-star Golden Diamond Award of the French Chef's Association for two times.

Mr. Fan has positioned himself as a product company, not a gourmet platform. In March, 2115, it was awarded angel investment of several million yuan from Zhenge Fund and Lianchuang Ceyuan. In April 2116, it won tens of millions of A-round investment from Fangsheng Equity Investment Fund and Huiyuan Group. At present, the main product is "Chili sauce". According to Fanye, since it was launched on May 11, 31,111 bottles have been sold in two hours, and online sales in two months have exceeded 11 million.

"Low salt, less oil and healthier" is the orientation of Fanye's bento, and organic seasonal vegetables, selected meat and nutrition are his cooking standards. Fanye's strategy of selling lunch boxes will also be different from that of traditional restaurants, adopting the way of offline experience store+hot spots around office buildings.