Product planning Avenue is simple, the product must be divided into four categories!
The Avenue is simple, the product must be divided into four categories!
In the process of doing food planning and catering planning, we found that many companies have a lot of products. Especially catering, dishes are less than twenty kinds, more than nearly a hundred kinds of food companies doing chain stores, products are also up to dozens. Let's not talk about the number of how many, nor the difficulty of management, not to mention the profitability of the situation. Let's talk about how to plan and categorize so many products, which is a pain point for many entrepreneurs.
The road is simple, the product must be divided into four categories!
For catering companies, or food companies in general, we ask that products be divided into four categories! The first category, strategic large single product. Strategic large single product is straight to the future, with strong growth and development space. Strategic large single product can be a separate project independent existence and development, can also be independent of the establishment of a sub-brand. Strategic large single product in the dairy industry and catering industry is particularly outstanding.
The road is simple, the product must be divided into four categories!
The second category, the core big single product. The core of the single product is the best selling enterprise products, sales and profits contribute to the largest, the status is extremely important, and in the industry to maintain a leading competitive advantage. Core big single = boss = king = first product, core big single is the word of mouth type products, but also the industry textbook type products.
The road is simple, the product must be divided into four categories!
The third category, profit products. Simply put, it is the realization of profit expectations of the key products. Good quality, the price is true, the market competitive advantage is obvious, clear and accurate positioning, strong selling point, loved by consumers.
The road is simple, the product must be divided into four categories!
The fourth category, diversion products. As the name suggests, diversion products is to play a role in attracting traffic, such as: catering, complementary flavor products, complementary color products, cold vegetarian products, special software products, etc.; food pouches in the tasting package products. Diversionary products are the most relevant to the needs of consumers, must be characterized, accounted for a great.
The road is simple, the product must be divided into four categories!
Strategic large single product, core large single product, profit products, diversion products, lineage structure, each occupying an advantage, strong competition, strong demand, outstanding reputation, easy to operate.