Time-honored trademarks "Tongrentang", "Yushengtang" and "Quanjude" are indeed well-known in the traditional Chinese medicine catering industry. However, in other categories, such as the milk powder industry, customers prefer the names of "New Le Wei", "Nutrilite" and "Segolet". If you give him a "static bolt fast", you will be ridiculed by customers for having no common sense. Therefore, in some traditional industries, such as Chinese catering, medicine, health care, furniture industry, some heavy words want want highlight the cultural heritage.