To master the methods to deal with public opinion, we must contact with reality and explore the essence through specific events.
For this kind of event, the analysis is as follows:
Public opinion analysis
After the public opinion incident, the local government's public opinion response was disappointing, which led to the escalation of public opinion. All walks of life point the finger at the government, and the government has become the target of public criticism. After the incident, the local government claimed that the incident was caused by the operator's mistake, and it was obviously unreasonable to shift the responsibility to the construction party. As the designee of the construction, the government should bear the corresponding responsibility for the accident. However, in the face of the victim's family's uninformed questioning about the forced demolition, the local government believes that the house ownership of the expropriated Zhao Ding has been transferred and he has no right to continue to occupy the house. The local government has an unshirkable responsibility for the casualties caused by forced construction without determining the nearby personnel.
In the current crisis of public opinion, negative public opinion events have caused the government's credibility to decline and work interference, making it walk on thin ice in front of public opinion and highly alert to sudden public opinion. Once they encounter a crisis, they mistakenly think that dealing with the parties quickly can block the public opinion crusade, so the public opinion disposal will be "heavy and fast". In order to cope with the crisis, it is counterproductive to deal with the crisis without dealing with the reference of public opinion, which is reversed by public opinion. This can be clearly seen from the surging public opinion on the death of this forced demolition.
As a government department, we should pay attention to the following two points when dealing with public opinion:
1. Strengthen the public opinion early warning ability, find negative, false and rumor information in time, and quickly start the response plan to nip the crisis in the bud. If the local government can keep abreast of the trend of online public opinion, grasp the views and attitudes of the society and make countermeasures after the incident, the government will not fall into such a passive and embarrassing situation.
2. Reasonable transparency of accident information. When a crisis breaks out, government departments should promptly start spokespersons to respond to media public opinions, and inform the society of all kinds of event information in real time to avoid false information, rumors and media and public opinion suspicions caused by information asymmetry. In this incident, the official representative did not put the family's appeasement and aftermath first afterwards. Instead, he claimed that his family had signed a relocation agreement, which was suspected of shirking responsibility. At the same time, it also shows the lack of the government spokesperson system. The government blindly explained, but did not make a formal response through official channels such as WeChat and Weibo, which shows that the government's ability to deal with and respond to the crisis is insufficient.