Either way, marketing is not simple. Besides having certain theoretical knowledge, operational skills and practical experience, it is more important to be able to keep learning, especially the promotion of soft texts based on the ever-changing Internet. In addition to learning all kinds of theoretical knowledge, we should constantly absorb the experience summed up by others. Among them, the following three points are very noteworthy. First, be wary of over-marketing. It is often said that everything has a degree, and it is too late. However, in the promotion of soft texts, there are not many people who can recognize this and consciously avoid making mistakes. This phenomenon is not without reason. Because soft text promotion itself is a low-cost marketing method, it is not a difficult thing to achieve high coverage of channels, and it can even be said that it is easy. Therefore, it will prompt some people to have the idea that no matter whether the content is suitable or not, as long as it is related to the propaganda object, it should be crammed into the article and published in large quantities. To put it simply, the promotion of soft text is hard and wide, and compared with the refinement of hard and wide, it seems to be voluminous, which is called excessive. Therefore, even if this marketing method is low-cost, we should also pay attention to the quality of the content. Second, to prevent continuous interruption of soft text promotion, we should be alert to over-marketing, but also to prevent continuous interruption. Because it is different from hard and wide, it is usually difficult to achieve explosive and dense high exposure in a short time; It needs to be put in continuously to ensure that it will remain in a favorable position all the time. Unfortunately, not many people know and are willing to maintain the continuity of launch and promotion. The usual practice is to have a flurry of publicity when there are activities; When there is no activity, there is silence, and even the service number of the enterprise is too lazy to update. Such an approach will not actually have any ideal effect. The two distinctive features of the Internet are the huge amount of information and the lightning-fast updating speed. Any news may be replaced at any time, especially the information of activities and products. After all, new activities are held all the time, and new products are promoted. Of course, there are not a few people who are the same or similar to themselves. In fact, it is not a difficult thing to maintain the continuity of delivery. As long as we cooperate with a professional soft-text publishing platform and provide relevant content every week or in a certain period of time, it can be easily done without spending too much cost. Third, the promotion of innovative soft articles focusing on form is based on soft articles, but does soft articles necessarily refer to "articles"? This is true in a narrow sense, but in a broad sense, soft text refers to the nature of this marketing method, which includes articles, pictures, texts, videos and even audio. Therefore, for different soft text content, we should take different forms of expression, such as H5, applet, live broadcast and so on. The Internet is constantly developing and changing, and so is the promotion of soft texts that rely on it. How to make good use of this method? In addition to constant practice, it is more important to keep learning. Among them, maintaining the continuity of promotion, being wary of over-marketing and paying attention to the innovation of form are very noteworthy and useful points.