As the manager of a chain restaurant, my customers only enter the restaurant when they are hungry. Our task is to recommend suitable food for customers and make them satisfied.

Therefore, I believe that creating value for customers is the foundation of every enterprise.

So when I first came to the company, Mr. Liu, the general manager of the company, was very excited to explain to me the ultimate goal of the company. I am very surprised that some companies will take this well-known concept as their ultimate belief.

Later, by chance, I was fortunate to hear Wang Ge's general sharing.

That was the first time I knew that not all insurance companies' products were designed to provide better protection for customers, but some products were designed to meet the needs of the company at a certain stage of development.

I know this industry is like this for the first time.

But I still have questions in my heart,

Are our consumers really as miserable as our agent said, wrapped in all kinds of asymmetric information and buying a lot of insurance that does not meet the current financial situation of their families?

Is the insurance experience of ordinary people in China really that bad?

In order to verify my doubts, I began to practice policy custody myself.

I don't know. I don't know.

I have a friend. The total annual income of the couple is about 6.5438+0.8 million. There are two children at home. The annual premium expenditure of families is about 45,000, and the premium accounts for 25% of the total family income. It seems reasonable. However, everyone knows the premium ratio of his family and what products to buy.

The two children's insurance premiums cost 40,000 yuan, the husband's insurance premium is 5,000 yuan, and the mother has no protection. Not to mention how unreasonable the premium ratio is.

Do you know what 40 thousand insurance for two children is?

40,000 yuan is dividend insurance, with an annual payment of 20,000 yuan, 10 year, and a one-time refund of premium plus annual dividend after 20 years.

How high is the dividend?

A child's principal is 200,000 yuan, and the principal and dividends received after 20 years shall not exceed 2 1 1,000 yuan.

We all know that this configuration is very unreasonable. Obviously, the main risk faced by this family is the basic risk, but their family's security plan has not solved the risk of this family at all. Mom has no protection, dad has 6.5438 million+serious illness insurance, no mild illness, and no basic protection for children.

It is conceivable that if one day the risk really happens, the existing security of this family can hardly solve any problems. Almost like not buying.

I asked my friend why he bought these insurances.

My mother's friend works in this insurance company and says these insurances are particularly good.

At that moment, I deeply realized the value of our insurance service consultant. As the lowest asset allocation of a family, insurance is the last safety cushion when every family faces risks. The stronger this safety mat is, the faster and smoother a family can land in a storm.

The person who loves you the most may not be with you at your best, but will help you when you are in trouble.

If every family has made a correct family risk protection plan, then there are so many tragic stories of separation and destruction caused by diseases.

In fact, this may not happen.

If we can have more insurance service consultants, pass on the correct risk management concept to more families, establish a correct family security system and help more families implement security, then in fact, our society can avoid so many joys and sorrows.

It is the mission of our insurance service consultant to bring the correct risk management concept to thousands of families and help more families to establish a solid family safety net.

Then as trainers, our mission is to help more people become qualified service consultants and build more family safety nets at a faster speed.

When a job is given a mission, it is no longer just a job, but a career.

Since then, my friends and I have tried our best to help the newcomers grow into service consultants quickly.

We hold a business salon every month to let more partners know about Datong.

We optimized the entry process and helped more people to join Datong, a big ship sailing at high speed.

We have established a new talent training system to help newcomers grow up as quickly as possible.

We accompany excellent agents to meet customers, refine their excellent experience, sum up methods that can be copied and used for reference, and help newcomers reduce a lot of groping time.

We encourage outstanding personnel of the platform to become part-time lecturers and contribute their valuable experience. While summing up the past, it is an effective methodology to talk about summing up one's own experience, which not only helps the elderly to sort out and summarize, but also provides nutrients for the newcomers.

Through our unremitting efforts, we have also achieved phased results.

We know that what we have done is far from enough, but we will never stop trying. We believe that through the efforts of generations of adults,

We can definitely redefine the insurance consumption experience of ordinary people in China!