I don't think there's a business out there that wants to lose money. First of all, it's a business lateral strategy, we look at it is not in the profit, but actually make a lot of money. Take KFC's second half price.

KFC's ice cream, one as long as six dollars, but if you buy a second, the price will be cheaper by half, that is, the so-called second half-price, this activity KFC insisted on a long time. What on earth is the reason for this? Won't they lose money by doing so? This is actually a sales model of KFC, the use of also many people like to take advantage of the idea of cheap, an ice cream six dollars, the second half-price, then buy two only need to 9 fast money, in the view of many people, if you do not buy this second one, feel that they lost 3 dollars, but in fact, this three dollars is not necessary to spend more at all, so the use of everyone's psychology, KFC is also therefore making a lot of money.

Businesses are never going to do a losing trade, KFC's consumer groups are mostly young people , young people go to eat KFC, most of them are with people a piece of at least two people, many are some young couples, and their boyfriends or girlfriends a piece of ice cream, the second half-price, the two will be bought together, this way of buying will make them feel very good, they will be able to buy the ice cream. This kind of purchase will make them feel very happy, and will attract more young customers, which is also a kind of set up.

And now, as long as the 2nd half price is mentioned, people think of KFC's dessert station, which also shows that their advertisement is very successful, so in a way, this kind of sales method is also an advertisement for themselves, so that people will be happy to remember this kind of advertisement, and now a lot of people even think it is KFC as long as they see pairs of ice creams! , so you can see how impressive this way of selling KFC is to everyone.

So this way of selling KFC will not lose money at all, and even make more money.