BBQ business plan

In the fast-developing modern society, we will be exposed to business plans in many cases, which plays an important role in attracting the needed human resources and rallying people's hearts. There are many points for attention in drawing up a business plan. Are you sure you can write it? The following is the barbecue business plan I compiled for you, for your reference, hoping to help friends in need.

BBQ business plan 1

Market overview

Korean BBQ is a new fashion catering project in recent years. With the popularity of Korean cuisine in large and medium-sized cities in China, Korean BBQ has quickly entered the eyes of consumers. The survey shows that the tastes of Chinese barbecue and Korean barbecue are different. The former prefers fragrant, hemp and spicy, while the latter prefers fragrant, sweet and spicy. Most consumers who love Korean barbecue are initially attracted by sweet and spicy dipping sauce. This kind of diet that subverts the traditional catering tastes of China people has broad market prospects.

The traditional Korean barbecue restaurant has a high entry threshold. In order to let small entrepreneurs find a breakthrough point, our magazine will deeply analyze the market segment of Korean barbecue-self-service Korean barbecue. Because of the small investment, high rate of return, and for customers, it has the characteristics of many dishes, leisure and fashion, and is suitable for all walks of life, the self-help Korean barbecue restaurant will surely set off a whirlwind of domestic catering industry.

Analysis of return on investment

1. Budget

The total investment of small self-service Korean barbecue restaurants is generally around 51,111-81,111 yuan, of which the store rent (calculated by three months and 51 square meters) is 1.5-21,111 yuan; Decoration and various equipment configurations, exhaust fans, air conditioners, tables and chairs, cookers, freezers, tableware, etc. 25,111-35,111 yuan; The labor cost is 1,111 yuan. If investors have sufficient funds, they can consider increasing the store area or strengthening the interior decoration features on the basis of this investment. In addition, investors must prepare 21,111-31,111 yuan of working capital to cope with the subsequent investment or emergencies after opening.

2. Income evaluation

According to the calculation of 21 tables, each table has 4 people and the average consumption of 31 yuan, the average daily turnover of barbecue shops can reach about 6,111 yuan with 1 customers at noon and 1-2 customers at night. According to the pure profit rate of 21%, the daily profit is nearly 1,211 yuan and the monthly profit is more than 31,111 yuan. Investors can recover their costs within three months.

key points of site selection

Self-service Korean BBQ is different from large-scale Korean BBQ restaurants, and its customer base often pays more attention to the reality of "self-service" than the environment or grade in the store. Therefore, investors should focus on the following three aspects in site selection:

1. Catering Street

Self-service Korean BBQ can choose to operate in a catering street, which has the advantage of gaining customers from some other restaurants in the early stage of operation.

2. The store should not be too big

The area of the store should be within 41-61 square meters, and it is not too big. First, the cost can be controlled, and second, because the store is not big, as long as there are a few tables of people spending, it can give passers-by a good feeling of business; The store is too big, and if the pre-publicity is not in place, it will easily fall into a vicious circle of "business is deserted".

3. Convenient transportation

First of all, there should be parking spaces nearby; Secondly, it is best to be near the bus stop or taxi stop. Urban people live in a fast pace, and if customers spend a lot of time because of inconvenient transportation, any restaurant may face the risk of being excluded.

although the site selection needs to pay attention to the above three aspects, everything must be based on the premise that the rent is relatively cheap.

Decoration reminder

Because the storefront is small, it is necessary to put as many tables and chairs as possible while decorating, and avoid collisions between customers.

1. Dining table design

Successful case: Hubei Deng's Korean barbecue restaurant is about 51 square meters in size, and there are 7 long tables along the left side of the main aisle at the entrance, each of which can serve 4 people; The area on the right is wide, and two long tables are connected together, which is equivalent to one long table and two stoves, which can be used for 8 people to eat, with 6 rows. There are ***19 long tables in the whole store, and each long table is equipped with two long wooden benches, which saves cost and space more than a single bench.

2. Interior decoration

Due to the heavy barbecue fumes and long-term operation, it is easy to form oil stains on the walls and floors that are difficult to clean. Therefore, non-slip floor tiles should be used in the store, and the walls should not be painted. It is best to use dark yellow antique wall tiles.

3. Ventilation equipment

Successful case In Han Ji Barbecue Shop in Guangzhou, a simple smoking machine is connected directly above each table, and there is almost no smell of oil smoke during the meal. According to the owner, although the simple smoking machine is not expensive, since each machine has to be installed in a fixed position, the cost of flue, external packaging and labor is calculated, which greatly increases the cost of opening a store. It is recommended that ordinary shops carefully choose ventilation equipment.

Therefore, an ordinary self-service barbecue restaurant can install 8-11 exhaust fans, which are neatly arranged at the upper ends of the walls on both sides of the main aisle in the store.

menu setting

the menu setting is mainly based on the buffet price, taking 31 yuan/Wei as a reference. besides beef, the menu in the store should also be equipped with pork, chicken, fish, etc. It should be supplemented by lettuce, lotus root, potato, tomato, taro and other vegetarian dishes; At the same time, it should be equipped with 8-11 kinds of fruits and cakes; In addition, in order to enhance the restaurant's menu, such as fish skin, chicken skin, steak, sashimi and little seafood can be added.

specialty: beef with black pepper. Slice beef, rinse repeatedly with clear water until there is no blood, squeeze the water by hand, marinate with cooking wine and dry starch for at least 31 minutes, add soy sauce, oyster sauce, white sugar and black pepper, and mix well.

operating characteristics

1. Self-help Korean BBQ has two powerful selling points, one is self-help and the other is Korean BBQ, thus targeting the young consumers such as students and white-collar workers. In the propaganda strategy, leaflets are necessary; You can also put a cooker outside the store, barbecue on the spot, and try it for free to earn money; You can also post on the public comment network and major catering websites.

2. Since the self-service price is fixed, if it is discounted, it is likely to give customers the feeling of "cheap and no good goods". Therefore, the store will not discount. At the beginning of opening, we can try activities such as "sending 21 yuan drinks to each table" and "sending a single consumption coupon when spending more than RMB 121".

3. When consumers eat buffet, they often have the mentality of eating "Ben" back, so they often have "big eyes and small belly" when they take food. In a barbecue restaurant with rich dishes and good quality, in order to prevent the cost loss caused by waste, the owner can stipulate that "the remaining dishes should not exceed 111g when checking out", otherwise customers must buy at an average price of 15 yuan /kg. In this way, it can not only control the waste of consumers, but also protect the interests of small shops.

4. the power of details can't be ignored. When there are more and more similar projects in a region, in order to retain customers and open up new customers, we should not only maintain the original quality, but also strengthen the service, that is, control the details.

success story: in the eyes of many people, she is just an ordinary vocational high school student with an ugly face. After graduating in 2114, she has done hairdressing and massage. Two years ago, an acquaintance at home arranged for her to work as an office clerk in a small company, but she refused to settle for the status quo. After having a Korean barbecue with her friends last year, she quit her job and went home to ask her parents for money to open a self-help Korean barbecue shop. "I still remember my father's angry look when he heard that I resigned. Will he slap me?"

At that time, her relatives and friends didn't approve of her opening a shop. Isn't a 22-year-old inexperienced girl joking about her parents' hard-earned money? However, after writing a "loan note" to my father, I barely got 61,111 yuan for starting a business.

As a result, the business of self-service Korean barbecue restaurant is extremely hot. There are 24 tables in a 61-square-meter store, with at least 2 customers every night and at least 3-4 customers on weekends, with a daily turnover of 6,111 to 7,111 yuan and a maximum of 1,111 yuan. Everyone was amazed at this result, but in the interview, they were calm and calm: "I think this is inevitable." The tone is quite immature, but it also reveals the domineering of a successful person.

' s barbecue restaurant has a better environment than other restaurants? Is the food good? I can't say. Careful analysis of her magic weapon of success, in fact, there is only one thing-details.

Perhaps it has something to do with her working experience in the service industry for several years. She is observant, gentle and good at communicating with people. Entrepreneurs can learn from her "Ten Service Regulations":

1. No matter whether the business in the store is good or bad, she will go to the store door every five minutes to briefly introduce the characteristics of the store to passers-by;

2. When the customer sits down, a shop assistant will immediately put a piece of paper made of special materials on the stove to prevent the food from being burnt;

3. Before firing, a shop assistant will send aprons and sleeves to prevent customers' clothes and skin from being splashed with oil;

4. After the fire is fired, a clerk will spend 31 seconds in front of the customer's table to briefly describe the matters needing attention in the barbecue process;

5. Considering the health of customers, two pairs of chopsticks are prepared for each customer: one for barbecue and one for dining;

6. Considering the different taste preferences of customers, the traditional sweet and spicy sauce of Korean barbecue is prepared, and various dipping sauces such as tomato sauce, Chili sauce, Chili powder and green pepper sauce are also provided for customers to choose;

7. In addition to preparing raw beef and chicken without seasoning provided by ordinary barbecue shops, raw black pepper beef and raw curry chicken are also prepared; Because the barbecue stove is not big, there are strict requirements on the size, shape and thickness of the dishes, so as to make customers feel exquisite in leisure;

8. Generally, cakes and cold dishes in ordinary self-service barbecue shops are piled up and placed in a plate just like other dishes, but they are packed into several small plates in advance and placed in a large plate for convenience of customers.

9. The employees in the store take turns to observe the food supply, and all the missing dishes have been quickly filled before customers find them.

11. There is a record book, which is specially used to record customers' opinions and suggestions on the service and dishes of the store. After closing every day, I will carefully study the contents of the record book and adjust the dishes once every half month. BBQ business plan 2

1. Conduct business research and consultation

Investigate the local food market, consult chefs with entrepreneurial experience and friends with certain social skills and real power, and maintain good relations with them.

2. Write a business plan

The contents of the business plan include industry analysis, competition in the same industry, food introduction, business circle analysis of opening a store, store size, investment amount analysis, manpower planning, monthly cost analysis, profitability evaluation, store opening plan, medium and long-term development goals, etc., and each item must be analyzed in detail.

3. Venture capital raising

Due to the limited economic ability of individuals, friends and relatives or employees can be invited to participate in the shares (the net profit is divided according to the amount of shares).

4. Learn management skills

Ask someone who has experience in catering management. It's best to go to similar barbecue shops for several months, do all the work in each link, learn management experience, get familiar with the management details and accumulate practical experience.

5. evaluation of storefront business circle

location selection:

it should be in factories, office buildings, prosperous commercial areas, schools and other places where working-class people or students are concentrated, or places with a large floating population such as stations, docks and traffic arteries, so as to ensure sufficient tourists. If you can't find the ideal store for a while, you must be patient and keep looking. Don't give up halfway.

evaluation of business circle:

it includes the attributes of business circle, store size, floor, surrounding facilities, nearby competitive stores and complementary stores, rent, difficulty in obtaining all kinds of legal licenses, whether there are large shopping malls and stations nearby, business hours, population (mobile and fixed), customers and proportion, consumption power and motivation, road width, development prospects (business circle changes) and other factors.

when evaluating business districts, it is necessary to evaluate them at different time periods, such as during the day, at night, on normal working days and holidays, to observe the business districts in this place, so as to avoid misjudgment in business district evaluation by only looking at the day but not the night, or only looking at working days and ignoring holidays. When evaluating the business circle, a business circle evaluation record table should be made, and the conditions for evaluating the storefront should be recorded in detail for reference in future evaluation.

6. find a house and sign a contract with the landlord

according to the evaluation of the store business circle, determine a good store. The next step is to sign a contract with the landlord. This action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you have to start paying the rent, and there will be time pressure. Therefore, before signing a contract with the landlord, all the preparatory work and written data must be prepared first. When signing a contract with the landlord, the lease period should not be too short. If you only sign for one year, you may not be able to recover your investment until one year later. As a result, the store was taken back by the landlord. Therefore, the lease period of the store should be three to four years.

In addition, when signing a contract, you usually have to pay the landlord's deposit, which is usually about 31% of the rent. Therefore, when signing the contract, you must pay the landlord's store deposit and the first month's rent, but the store needs a decoration period when it is rented. It is best to negotiate with the landlord, and the decoration period can be deducted from the date when the rent starts to reduce the rent expenditure.

7. Apply for a business license

Before opening a store, you must apply for relevant licenses, otherwise you will operate without a license and will be investigated by relevant departments. Applications for licenses are generally divided into two types: one is to apply for a company license, which is issued by the industrial and commercial bureau; The other is a small capital, which only needs to be registered for profit-making business and issued by the local county and city industry and commerce. Most stores only need to register for profit-making business because of their small capital. In addition, you have to go to the tax authorities to handle the relevant tax surgery and get a unified invoice. Unless you are allowed to exempt from using a unified invoice, you will have to handle it.

in addition to the application for business license, if you want the signboard hung by your store not to be abused by others, and if you want to use it for your own use, you must also apply to the industrial and commercial bureau for the registration of service logo. The name of the signboard hung at the entrance of the store may have its own special design except the name text or pattern. This kind of non-commodity text and image is called the service seal. It is different from the company or business name you apply for, and their names may be different. Therefore, if you don't want your future gold-lettered signboard to be stolen, you must first apply for service badge registration.

8. Store decoration

Store decoration is related to the business style of a store and affects the first impression of customers. Therefore, the choice of decoration manufacturers is very important, and the decoration manufacturers you are looking for must have related stores.