nowadays, the competition in all walks of life is fierce, and the catering industry is no exception. In addition, under the influence of the epidemic, many catering stores are becoming more and more difficult to do. Therefore, many businesses want to combine the current hot private traffic operation mode to change the status quo and increase revenue. So how does the catering industry operate private domain traffic? What are the benefits? How does the catering industry operate private domain traffic? First of all, some merchants will have such questions: Is the catering industry suitable for operating private domain traffic? With the rapid development of the Internet, more and more people choose online consumption, so the catering industry also conforms to the development of the times, and customers choose to launch take-away business. After all, everyone has to eat, and the demand for external sales is still very large. The order rate and repurchase rate of customers are very high, so both offline catering and online are very suitable for private domain traffic. Here comes the point! How to operate private domain traffic in catering industry? If the catering industry wants to do a good job in private domain traffic, the first thing is to do a good job in customer drainage. What are the methods for customer drainage? (1) The package card or the package card with friend coupons is mainly for customers who order take-out. The package card can be placed in the customer's take-out package, and the friend QR code of enterprise WeChat or the QR code of enterprise WeChat group can be placed on the package card to guide customers to add friends or join groups to obtain more take-out coupons. And offline stores can take advantage of the discount of adding friends and guide customers to add friends when they pay the bill, so they can enjoy the discount of paying the bill. (2) Online advertisements can be placed in restaurants to drain customers, and platform advertisements can also be placed, such as leaflets, elevator advertisements, WeChat official account, Tik Tok and other channels. In order to compare the number of customers drained by various channels, the [channel live code] function of the enterprise WeChat service provider-Aike SCRM can be used for drainage. Aike's channel live code function supports one code to bind multiple employee accounts, which is suitable for being put into various channels. The live code is permanently valid and does not expire, which effectively solves the problem of customer bearing. You are no longer worried that the QR code will expire or a large number of the same employee accounts will be added in a short time, which will lead to abnormal accounts and affect the efficiency of customer addition. In addition, the channel active code has its own tracking parameters, which accurately counts the customer data of each source channel and automatically labels it, which is convenient for analyzing and checking the drainage effect of each channel, adjusting the optimization strategy in time and reducing the customer acquisition cost of enterprises. What are the benefits of private domain operation in catering industry? (1) Reduce the customer acquisition cost. The more users are connected, the lower the customer acquisition cost. (2) Retaining old users only depends on connecting customers with products, and only stays at the level of buying and selling relationship. If you want to keep old customers, you should not only make a good product, but also often arouse its memory and establish emotional interaction. Sometimes we can hold new food tasting activities, and customers who have time will participate and praise comments, so that more and more customers will come back and forth. (3) Create a word-of-mouth image, build a private flow pool, and create a word-of-mouth image. When old users communicate with potential users, potential users can enhance their knowledge and trust in the restaurant from the evaluation of old users, forming a good word-of-mouth effect, and then producing a fission effect.