From the perspective of the regional development of baked goods in China, southern cities such as Shanghai and Guangzhou started the reform and opening up earlier and had a higher degree of openness, so the influence of West Point is greater than that of the northern and central and western regions. Therefore, the baking industry market in southern China, represented by Shanghai and Guangzhou, is more developed. However, the baking industry in northern China, represented by Beijing, Shijiazhuang, Tianjin, Jinan, Shenyang, Changchun, Harbin, Hohhot and Yinchuan, and the central and western regions such as Xi, Chengdu, Zhengzhou, Taiyuan and Urumqi developed late, but the consumption capacity and level of the market are rapidly improving, with obvious advantages of latecomer and rapid development momentum, and the investment in baking industry is obviously higher than that in developed coastal areas.
The development of baked goods industry in China has gradually penetrated from first-and second-tier cities to third-and fourth-tier cities and even rural markets. Due to the influence of western culture, baked goods such as bread and biscuits have gradually become the staple food for breakfast in China. From the age point of view, the consumer groups of baked goods are gradually expanding, from children to the elderly.