In today's industry, the hot pot take-away market is blank. According to a survey, 71% of the 1,111 young people are potential customers. Investors commented that it may change the hot pot industry and both sides will benefit from it. So, what are the advantages and disadvantages of doing so? How to do the hot pot distribution business?

hot pot delivery is a blank spot, and 71% of the surveyed 1111 young people are potential customers.

In terms of demand, there are several advantages of choosing hot pot category:

1. Compared with the disadvantage of being easy to get cold when cooking, hot pot is suitable for eating for a long time.

2. Hot pot has a strong sense of collective participation and a good communication atmosphere.

it is these two characteristics of hot pot that determine that it is very suitable for group meals, generally, there are two kinds of company dinners and family dinners.

from the feasibility analysis, why do you make hot pot delivery?

First of all, many hot pot brands are chain catering enterprises, which makes it possible to deliver them nearby.

second, hot pot products are very standardized, and the delivery process will hardly affect the final taste, while cooked food take-out may have the problem of high temperature deterioration.

thirdly, compared with eating in hot pot, delivery has the advantage of saving time, especially in big cities, which can save traffic and waiting time.

fourthly, compared with making hot pot at home, it is easier to deliver and can ensure a good taste, especially in sheep scorpion hot pot, where the processing of raw materials is complicated.

finally, the gross profit margin of hot pot is high, except for the processing cost of ingredients, the gross profit margin of hot pot is 75%, while the restaurant bears the cost of rent, manpower and so on, so delivery is not necessary. Therefore, in meeting the needs and conditions, the hot pot delivery market has accurately cut the pain points of specific people.

from the business model, users are charged 11% service fee, and restaurants give rebates at the same time. The specific discount point depends on different restaurants, so the gross profit of hot pot delivery comes from these two parts, and the main cost of each order is a large number of disposable tableware, tablecloths and manpower distribution costs. Of course, there are also fixed costs that are shared, including delivery vehicles, delivery boxes that can be kept fresh and refrigerated, and dozens of induction cookers. With the expansion in a certain scale, the fixed cost can be reused and its value is enlarged.

From the frequency point of view, usually take-out is twice a day, and it is not too much to eat every day of the week; However, it is more appropriate to deliver the hot pot once a day at most, about 2 or 3 times a week.

From the perspective of turnover, the average unit price of take-away food is very low, with the delivery amount of 15-51 yuan. Although the unit price of hot pot is not high, the overall delivery amount is high due to the variety and crowd coefficient. Except for two-person package products, the delivery amount is 411 yuan, while some customers have a unit price of over 1,111 yuan, and the per capita consumption is about 1,111 yuan, with dozens of orders every day. It is said that Laiyihuo currently has about 311 orders per day in Chengdu, with a unit price of 321 yuan and an average daily revenue of 111,111 yuan.

So, do consumers accept this consumption pattern?

Hot pot is delivered to home, and customers eat at home with an induction cooker. Hot pot can save a sum of electricity or gas costs under the condition that the price of dishes remains unchanged, which is more cost-saving. For many young customers, although 21 yuan's delivery fee is extra for each order, the comfort and comfort brought by eating hot pot at home is far more important than 21 yuan's delivery fee compared with waiting in line in front of the hot pot restaurant for 1 hours or even longer.

Two modes of hot pot delivery

At present, there are two different modes of delivery. One mode relies on the platform of hot pot stores. They actually need to rely on the raw materials and stores of hot pot stores for storage. The most important function of the platform is to undertake the downstream distribution. The advantage is that there are many options. Users can choose hot pot dishes from different merchants, and the platform is responsible for door-to-door delivery and the second door-to-door retrieval of pots.

In addition, they usually have a service part, such as arranging dishes, helping to boil water, etc., and they are picky about more distinctive live-action performances. Therefore, in essence, such enterprises focus on distribution and after-service links, and the profit space is the division and additional service fee of hot pot restaurants, and whether there are enough cooperative merchants and stores will be the key factor restricting their development.

The other is the self-owned brand mode of completely going to the store, and every family sends hot pot as its representative. It is controlled by itself from food processing, seasoning production to package configuration, user ordering, material packaging and delivery to the door, so it is more like a hot pot brand without stores than a hot pot delivery enterprise. Its profit space depends on the bargaining power and distribution cost of suppliers. As for why we only do take-out mode instead of opening a shop, it all comes down to the factor of "high rent cost".