1. Market research: Before entering Hengyang market, Parkson Catering Group conducted market research to understand the consumption demand, competition and consumption habits of Hengyang market. This can provide a basis for entering the market and making appropriate strategies and plans.

2. Looking for partners: Parkson Catering Group can look for local partners, such as local catering enterprises, suppliers or franchisees. Cooperation with local partners can better understand the local market and culture and reduce the risk of entering the market.

3. Product positioning and adaptability: According to the characteristics and needs of Hengyang market, Parkson Catering Group can position its products and develop dishes suitable for local consumers' tastes and cultures. You can consider launching special dishes, providing local special ingredients or adjusting them according to the eating habits of local consumers.

4. Marketing: Carry out effective marketing activities to enhance brand awareness and influence. Marketing can be carried out through traditional media advertisements, social media promotion and offline activities to attract consumers' attention and interest.