model essay on catering project planning book (I)

background summary

with the development of society, people's lives have been met materially. At this time, people began to pursue a spiritual lifestyle, and the top demand for spiritual level is the demand for "self-realization". This is also the reason why diy (the spirit of "doing it yourself", doing it yourself, experiencing it yourself, challenging yourself and enjoying it) has risen in recent years. Integrating diy elements into catering can make people enjoy and have fun at a higher level while meeting their basic needs. In addition, diy restaurant is also a fresh experience, which gives people who like early adopters and excitement another choice. This contains certain business opportunities. College students are at the forefront of society in accepting new things, and the market prospect of opening diy restaurants on university campuses will be broader.

project description

diy catering is a creative industry that combines catering and entertainment, and it is different from traditional catering and entertainment. Diy Entertainment Restaurant is a semi-enclosed space with many kitchens and restaurants, where raw materials for cooking are provided, and guests can do whatever they want and will do. The friends who came together each offered their own specialty, and everyone tasted it together and made a toast.

Analysis of market and competition:

At present, what has been criticized in universities is the food in university canteens. The poor quality of university food has become a recognized problem, which only satisfies the students' food and clothing problems, but the quality is far from meeting the requirements of students. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively. In order to ensure college students' food safety and improve their food quality, the College Diet Alliance was established to provide college students with low-cost, safe, high-quality and distinctive food, and at the same time provide some work-study jobs for colleges and universities to help poor students finish their studies better. Diy catering service is a new project. There are not many similar catering services in China, and most of them are concentrated in larger cities. As far as I know, there is no similar catering service in Linyi. Linyi has many colleges and universities, and it is a famous tourist city, which has a relatively market. Compared with the traditional catering service, diy catering service does not need to hire expensive chefs with superb cooking skills, and has certain advantages in expenses.

implementation plan:

1. investment funds: the investment in the first phase is about 51,111 yuan, and it can be expanded in more phases if the benefits are significant. The financing method can be sole proprietorship to implement partnership.

2. Address selection: choose the dining hall of Linyi University or the activity center for college students, mainly for teachers and students. The sanitary conditions of the restaurant should also be clean and tidy, and the area of the restaurant should be relatively large, so it is more appropriate to use a relatively large outdoor venue.

3. Main business:

(1) Providing diy catering services;

(2) provide venues for rent;

(3) If customers don't like to do it themselves, restaurants can also provide catering.

4. Target customers:

(1), young students;

(2), lovers in love;

(3), faculty;

5. Main profit modes:

(1) The income from providing diy catering service and venue rental can be charged according to the number of people.

(2) Income from providing raw materials, the price of raw materials provided by restaurants is about 211%~311% of the market price;

(3) Income from renting entertainment equipment.

6. advertising: issue a large number of postcards and advertisements to schools and communities, contact relevant personnel for promotion, and join hands with travel agencies and companies.

financial management:

1. The store rent is about XX yuan/month, 2 waiters+1 assistant chefs+2 part-time weekend employees, the preparation for decoration and operation is XX yuan, the advertising expenses are XX yuan, and the sunk cost is XX yuan.

2. It is estimated that the per capita consumption in 21 yuan will be 31 customers on weekdays and 1,111 customers on weekends.

Risks and countermeasures:

1. External risks

With China's entry into the wto, large foreign catering companies will enter China, and international brands will enter the campus of China University quickly and more, which will definitely bring great impact to the catering industry in China. The competition in the catering industry is fierce, especially the fast food chains from abroad, such as KFC and McDonald's, occupy a large market share in the fast food industry in China.

2. Internal management risk

The catering industry is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most self-run restaurants in China, the internal management is loose and the quality of service personnel is low. How to establish a modern enterprise system, improve the enterprise management mechanism and strengthen the internal management of enterprises is related to the survival, success and failure of enterprises.

3. Market risk

The market is constantly changing, so we must consider the risks of the market. Specifically, there are the following risks:

(1) At the development stage of this project, similar restaurants may open in the market at the same time.

(2) risks in the production stage of the project. If the project has been put into production, but no marketable products have been produced, the project may not have enough capacity to pay production expenses and repay debts.

(3) The risks in the production and operation stage of the project, the benefits after the project is put into production depend on the sales volume and other performances of its products in the market. For the project at this stage, the biggest market risk source and the competitive risk of the catering industry in the market, if the benefits are good after the project is put into production, it is likely to bring about the birth of a series of similar business projects, thus intensifying the competitive pressure of the project.

4. Risk of raw material resources

The raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, which is the most popular green natural pollution-free food at present. Especially, this restaurant is a health-care restaurant, so it needs professional knowledge and technical investment in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food.

5. Countermeasures

Absorb advanced production technology and experience, and develop your own special food. Strict management, regular training of personnel, the establishment of customer service reports.

strict project planning is carried out in the project development stage to reduce project risks.

after entering the market, understand the food market cycle, do not rest on its laurels, and actively develop and update food.

establish and maintain a long-term cooperative relationship with raw material suppliers to ensure the supply of raw material resources.

6. Insurance and legal affairs The insurance for the fitness center will be purchased through China Ping An Insurance Company. Asset insurance will cover the actual market value of fixed assets and private assets, and business accident insurance will guarantee to compensate for the loss of fixed cash inflow caused by the closure of doors due to accidents. In order to prevent legal proceedings caused by damage to the interests of members and customers caused by accidents, we will also purchase general liability insurance. Of course, the center manager will take relevant preventive measures, such as providing appropriate guidance, giving necessary warnings, and signing contracts with members without liability clauses. The legal affairs of the center are handled by experienced law firms.

Exit mechanism:

If the operation is not good, you can transform to traditional catering, or transfer or sublet others, or exit the processing equipment directly. Model essay on catering project planning (2)

1. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry and is named urban fast food restaurant, which is a sole proprietorship enterprise. It mainly provides Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly fried dishes and smokeless barbecue.

2. Urban fast food restaurant is located in the commercial pedestrian street of Weihai Road. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

3. The owner of urban fast food restaurant is ××××, the restaurant manager is××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

4. our store needs a venture capital of XX million yuan, of which XX million yuan has been raised in place, and the remaining XX million yuan has been loaned to the bank.

Second, business objectives

1. Because of its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Weihai Road Commercial Pedestrian Street and recover the cost in 1 years.

2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and a certain market share, and make a breakthrough among many fast food brands in the island city, and become a well-known brand in the catering market.

Third, market analysis

1. Customers: The target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in Weihai Road Commercial Pedestrian Street, accounting for about 51%; Students from nearby schools, shop staff and community residents account for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors:

There are four main competitors in the vicinity of urban fast food restaurants, including 1 large-scale fast food restaurants and 3 small fast food restaurants. These four hotels have been operating for more than 2 years. Xx fast food restaurant is engaged in both Chinese and western food, which is more expensive and has a sparse source of customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched marketing strategies such as "good quality and low price" to strive to occupy a place in the fierce market competition.

iv. business plan

1. fast food restaurants are mainly geared to the public, so the price of vegetables is not too high, which is a low-to-medium price.

2. Vigorously develop convenience snacks, with a variety of breakfasts and low prices, and launch Chinese breakfast packages according to local conditions.

3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.

4. Be ready to develop new products to meet the changing market demand. For example, this year, the target is "home delivery" service.

5. business hours: early to late!

6. For the above plans, we will work together and do our job. We will help each other in health, service, price and nutrition, and strive for more customers.

V. Personnel Plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The specific contents are as follows:

1) Those who have recruited local hukou through the labor market, have certain work experience and good professional ethics, and are between the ages of 21 and 31, and are interested in joining the catering industry.

candidates come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all the personnel who are recruited need to receive two months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and study the Labor Discipline and various rules and regulations.

3) those who fail to pass the examination will be suspended from study, and 21% of their salary will be deducted until they are qualified. If you fail the exam for three times, all the wages and benefits of the month will be deducted.

VI. Sales Plan

1. Before opening, we will carry out a series of publicity work to introduce our "good quality and low price" sales strategy to consumers, and will also issue questionnaires to improve our products and services according to consumers' needs.

2. Introduce membership system, season card and monthly card to attract more customers.

3. Those who spend a total of RMB 1,111 per month can participate in the lucky draw at the end of each month, and the winners (1) can get a gift certificate worth RMB 888.

4. Those who spend RMB 111 every month will be given a gift certificate worth RMB 11, 211 yuan will be given a gift certificate from 21 yuan, and so on.

VII. Financial Plan

All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after accounting or recording. The bookkeeping method is double-entry and managed in a scientific way, so as to avoid accounting confusion. The daily income should be counted in time, and all the ordering menus and receipts must be kept in duplicate for checking and recording. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank; If the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If it is found that the hotel's property is destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

1) Our fixed assets

N sets of tables and chairs

Business area n square meters

N sets of freezers

Several kitchen parts

2) How much is the daily working capital

(mainly used for emergencies and temporary purchases)

3) For the accounts, we should keep daily accounts, monthly accounts and quarterly accounts.

note: as it has just started business, we should be careful in all kinds of expenses, but we should ensure the quality of the food and try to keep the price as low as possible.