First of all, it sells breakfast well, and every day is full of people eating breakfast. Then to the noon afternoon restaurant, people are just as many, seems to be operating well throughout the day. Not like there are restaurants that either don't sell breakfast or just contract it out.
Why does Nanchengxiang feel like it's getting hotter and more popular these days?
Nancheng Xiang founder Wang Guoyu is Anqing City, Anhui Province, Wangjiang County people, because the old family is poor farmers, resulting in Wang Guoyu and his lover decided to start north, Wang Guoyu in Beijing Yongdingmen side of the earliest sold electric kebabs, to accumulate the original capital.
Like many grassroots entrepreneurs of the year, with the money from the stall to open the restaurant. The hotel opened, the light selling electric kebab variety is not enough ah? So, he and specifically ran to Shanghai, learning the Shanghai wontons, and introduced to their own restaurant, so the classic category of Nancheng Xiang was born.
From the store opened in 2001 to the present, excluding the previous open stalls, but also a full 20 years. 20 years, the store name has been Nanchengxiang, the main direction of business has been fast food type of food, the main business category has been the electric kebabs, wontons and other types of food, the main place of business has been the southern part of Beijing.
If anything is done with dedication for 20 consecutive years, it is difficult not to do well. The same is true for Nanchengxiang, which has been rooted in Beijing for 20 years, and through constant revision of dishes, flavors, prices, and store design, Nanchengxiang has gradually established a stable variety and quality of dishes, which meets the tastes of the public in Beijing, and is ultimately enjoyed by the majority of consumers.
At present, Nanchengxiang has also perfected its own supply chain, with mutton coming from a designated base in Inner Mongolia, and some semi-finished ingredients coming from high-quality factories in cooperation.
Many fast food restaurants like to open in the office building range, because the unit price can be very high, and at noon, no matter how good the taste, people are always full, is a way to take a shortcut. And South City incense, 20 years always adhere to close to the people, take the road of community dining.
Community dining prices can not be too high, eating people are nearby the people, if the taste is not good, quickly run out of business, the operating difficulty is greater than the office building fast food. But the community dining also has a good place, is that you can do both breakfast, Chinese food, you can also do dinner. And the office building dining dinner is generally difficult to do, to the holidays and weekends is not available.
Wang Guoyu is looking at the full-time operation of community dining, and he's confident in the brand he's been building for more than a decade. At the same time, he focuses on improving the environment and quality of the people's daily meals.
From the people, to the people. Nanchengxiang is now the dining place of choice for many people in the community area. For breakfast, there are freshly fried egg and milk doughnuts, soybean milk wontons. For lunch and dinner, there are various kinds of rice, wontons, lamb kebabs and so on.
It can be seen that many elderly people also like to eat at Nanchengxiang, as well as children, middle-aged people, all age groups. This also shows that Nanchengxiang has received the recognition of many layers of the elderly.