generally speaking, it can be divided into two types: retail formats with shops and retail formats without shops. I. There are 12 retail formats of shops * * * 1. Location of grocery stores

: generally located in residential areas or traditional commercial areas.

business circle and target customers: the radiation radius is 1.3km, and the target customers are mainly relatively fixed residents.

business area: generally within 111 square meters.

commodity (management) structure: mainly cigarettes, drinks, wine and snack food. Commodity sales mode: the combination of counter type and optional type. Service function: business hours are more than 1.2 hours. Management information system: primary or not. 2. location of convenience store

: business center, residential area, traffic arteries and public activity areas such as stations, hospitals, schools, entertainment places, office buildings and gas stations.

business circle and target customers: the business circle is small, customers arrive on foot for 5 minutes, and the target customers are mainly singles and young people. Customers mostly buy for a purpose.

business area: about 111 square meters, with high utilization rate.

Commodity (management) structure: instant food and daily groceries are the main products, with the characteristics of instant consumption, small capacity and emergency.

There are about 3,111 kinds of commodities, and their prices are higher than the market average.

mode of selling goods: open shelves are the main way to choose, and the settlement is carried out in the cashier's office. Service function: the business hours are more than 1.6 hours,

auxiliary facilities for instant food are provided, and a number of commercial services are offered. Management information system: a high degree. 3. discount store

location: residential areas, traffic arteries and other areas with relatively low rents.

business circle and target customers: the radiation radius is about 2 kilometers, and the target customers are mainly residents in the business circle.

business area: 311-511m2.

commodity (management) structure: commodity prices are generally lower than the market average, and private brands account for a large proportion.

commodity selling method: open shelves for free, and unified settlement.

service function: the employment is streamlined, and limited services are provided to customers. Management information system: general.

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4. Supermarket

Location: city, district business center and residential area.

business circle and target customers: the radiation radius is about 2 kilometers, and the target customers are mainly residents. Business area: business area is less than 6,111 square meters.

commodity (management) structure: dealing in packaged food and daily necessities. The product structure of food supermarket is different from that of comprehensive supermarket.

mode of commodity sales: optional sales, separate entrances and exits, and unified settlement at the cashier. Service function: business hours are more than 1.2 hours. Management information system: a high degree. 5.

Location of large-scale supermarket: the commercial center of the city and district, the suburban junction, the main traffic routes and the vicinity of large-scale residential areas. Business circle and target customers: the radiation radius is more than 2 kilometers, and the target customers are mainly residents and mobile customers.

business area: the business area is over 6,111 square meters.

commodity (management) structure: popular clothing, food and supplies are complete, and they are purchased at one time, focusing on the development of their own brands.

mode of commodity sales: optional sales, separate entrances and exits, and unified settlement at the cashier. Service function: set up a parking lot not less than 41% of the business area.

management information system: high degree. 6.

Location of warehouse-type member stores: the main traffic artery in the urban-rural fringe.

business circle and target customers: the radiation radius is more than 5 kilometers, and the target customers are mainly small and medium-sized retail stores, restaurants, group purchases and mobile customers.

business area: the business area is over 6,111 square meters.

commodity (management) structure: popular clothing, food and articles are the main products, with a considerable proportion of self-owned brands, and 4,111 kinds of commodities are left

right, which are sold in batches at low prices.

mode of commodity sales: optional sales, separate entrances and exits, and unified settlement at the cashier. Service function: set up a parking lot equivalent to the business area.

management information system: with a high degree and membership management for customers. 7. location of department store

: city, district-level commercial center and historical commercial gathering place.

business circle and target customers: the target customers are mainly mobile customers who pursue fashion and taste. Business area: the business area is 6111-21111 square meters.

commodity (management) structure: comprehensive, with complete categories, mainly clothing, shoes, bags, cosmetics, gifts, household goods and household appliances.

merchandise sales mode: counter sales and open-shelf face-to-face sales are combined.

service function: pay attention to service, set up catering, entertainment places and other service items and facilities, with complete functions.

management information system: high degree. 8. specialty store

Location: in city and district commercial centers, department stores and shopping centers.

business circle and target customers: the target customers are mainly mobile customers who have the purpose to purchase certain commodities. Business area: depending on the characteristics of the goods.

commodity (management) structure: mainly selling certain kinds of commodities, reflecting professionalism, depth, rich varieties and wide choice.

commodity sales: counter sales or open-shelf face-to-face sales. Service function: Employees have rich professional knowledge. Management information system: a high degree. 9.

Location of specialty stores: city and district commercial centers, professional streets, department stores and shopping centers.

business circle and target customers: the target customers are mainly middle and high-end consumers and young people who pursue fashion. Business area: depending on the characteristics of the goods.

product (management) structure: mainly selling a certain brand series, with less sales, high quality and high gross profit.

Commodity sales mode: counter sales or open-shelf face-to-face sales are adopted, and store display, lighting, packaging and advertising are exquisite.

service function: pay attention to brand reputation, and employees have rich professional knowledge and provide professional services.

management information system: general. 11, home building materials store

location: urban-rural fringe, traffic arteries or areas with relatively high consumer-owned real estate. Business circle and target customers: the target customers are mainly customers with their own real estate. Business area: the business area is more than 6111 square meters.

commodity (business) structure: commodities mainly include articles such as decoration and decoration related to improving and building family living environment, daily necessities, technologies and services.

merchandise sales mode: open-shelf optional mode is adopted.

service function: provide one-stop shopping and one-stop service, with more than 311 parking spaces.

management information system: high. 11. Shopping Center

There are three kinds of A-community shopping centers: community shopping center, urban shopping center and suburban shopping center

Location: city and district-level businesses

Business circle and target customers: The radius of business circle is 5-11 kilometers. Business area: the building area is less than 51,111 square meters.

commodity (business) structure: 21-41 rental stores, including supermarkets, specialty store, specialty stores, catering services and other stores.

mode of commodity sales: each rental store independently conducts business activities. Service function: 311-511 parking spaces.

management information system: each rental store uses its own information system.

B downtown shopping center

location: municipal commercial center

business circle and target customers: the radius of business circle is 11-21km. Business area: the building area is less than 1 million square meters.

commodity (business) structure: 41-111 rental stores, including department stores, large supermarkets, various specialty store, specialty stores, catering

stores, grocery stores and entertainment service facilities.

mode of commodity sales: each rental store independently conducts business activities. Service function: more than 511 parking spaces.

management information system: each rental store uses its own information system. C suburban shopping center

location: the traffic artery in the urban-rural fringe.

business circle and target customers: the radius of business circle is over 31-51km. Business area: the building area is over 111,111 square meters.

commodity (business) structure: more than 211 rental stores, including department stores, large supermarkets, various specialty store, specialty stores, restaurants, grocery stores and entertainment service facilities. Commodity sales mode: each rental store independently conducts business activities. Service function: more than 1111 parking spaces.

management information system: each rental store uses its own information system. 12.

Location of factory direct sales center: generally far away from urban areas.

business circle and target customers: most target customers pay attention to the purposeful purchase of brands. Business area: the building area is 111-211m2.

commodity (management) structure: it is directly established for brand commodity manufacturers, and all commodities are the brands of the enterprise.

mode of commodity sales: the mode of self-selection is adopted.

service function: many stores have more than 511 parking spaces.

management information system: each rental store uses its own information system. Second, there are five retail formats without shops * * *

1. TV shopping

Target customers: TV viewers

Product (management) structure: The product has certain characteristics, and the homogeneity is not strong compared with similar products in the market.

Commodity selling method: TV is used as a channel to publicize and display commodities to consumers. Service function: delivery to the designated place or self-collection. 2. mail order

target customers: mainly geographically distant consumers.

commodity (management) structure: commodity packaging is regular and suitable for storage and transportation.

Commodity selling method: a channel for promoting and displaying commodities to consumers mainly by mailing commodity catalogues. And get the order.

service function: delivery to the designated place. 3. online store

target customers: consumers who have the ability to surf the internet and pursue quickness. Commodity (management) structure: Compared with similar commodities in the market, it has strong homogeneity. Way of selling goods: buying and selling through the Internet. Service function: delivery to the designated place. 4. Automatic kiosks

Target customers: mainly mobile customers.

commodity (management) structure: cigarettes and carbonated drinks are the main products, with more than 31 kinds of commodities. Commodity sales method: vending machines complete the sales activities. Service function: no service. 5. Telephone shopping

Target customers: According to different product characteristics, the target customers are different.

commodity (management) structure: there is a single commodity, mainly a certain variety. Commodity sales method: sales or purchase activities are mainly completed by telephone. Service function: delivery to the designated place or self-collection.

this standard is applicable to enterprises and shops engaged in retail trade in the people's Republic of China.