Some time ago, it was revealed that the commission of Meituan was raised. Some merchants said that the commission of their cooperation with Meituan was 15% before, then it was raised to 18%, and now it is directly raised to 22%. The commission mentioned here, that is, the commission drawn by the US Mission to the merchants, is 22%, which means that if the merchants sell a takeaway of 11 yuan, they will give it to the US Mission 2.2 yuan-this commission ratio is undoubtedly very high!
why should meituan increase its commission? The answer given by the US Mission is that merchants lack competitiveness and the survival of the fittest. This is obviously ridiculous!
behind the high commission, some merchants have been removed from the meituan. After the meituan raised the commission, many merchants have been forced to quit the meituan. The high commission makes it difficult for merchants to bear this load. A Meituan take-away merchant told the author that the take-away industry was originally very hard and didn't earn much money. In recent years, more and more merchants flocked to Meituan. In today's fierce competition in the industry, Meituan raised its commission again and again, and it was really helpless to quit Meituan.
As we all know, the take-away industry developed on the basis of the Internet. In the era when the Internet was backward, platforms such as Meituan and Hungry had not yet been born. At that time, the so-called take-away was only delivered to the door by customers calling to place orders. Since the birth of Meituan and other take-away platforms, the take-away industry has set off a hurricane, spreading all over the country's large, medium and small cities.
Looking at the whole takeaway industry, the costs involved in producing a takeaway include raw material cost, packaging cost, transportation cost and commission cost. Among them, the cost of raw materials is the most important, followed by the outside transportation cost and commission. To send a takeaway, you have to give money to the takeaway clerk. On my side, generally, the takeaway price is about 15 yuan per order, and the money for the courier brother is also 2 yuan. After the commission is raised by Meituan, the commission for Meituan has risen to 3.3 yuan. This way, after all kinds of costs are removed, the merchant earns only a little. Under such high-pressure conditions, businesses are miserable, so how can they do it?
The merchants raised the take-away price, and the users were finally injured.
In addition to the merchants who chose to quit the platform, most of them chose to continue to "hold their ground". Then, how do these businesses respond to the situation that the US Mission raises the commission? Obviously, the best way is to raise the take-away price. Some merchants raise the take-away price by one or two yuan on the basis of the original price of goods. Of course, there are also some smart people who choose to "fudge" the packaging fee and delivery fee. Some of them were exempted from the packaging fee and delivery fee before, and recently they have to charge one yuan more for the packaging fee or delivery fee, which indirectly leads to an increase in the take-away price. At the end of this series of adjustments, the pot was left to the user, and the US delegation raised the commission. In order to cope, the merchants also raised the take-away price, but the user paid the bill at last, and the user was the ultimate victim!
The merchants want to find a strange way to bypass the US delegation and do it themselves
"If you are in a hurry, you can do anything!"
some merchants have come up with some ingenious methods: adding a small card to customers' take-out, with contact information such as phone number, WeChat or QQ attached, and indicating that customers who place orders by phone, WeChat or QQ will enjoy a 11% discount for each take-out.
This method is really wonderful. Why do you say that? First of all, through the card, some customers can bypass the Meituan platform to place orders, and customers can enjoy the discount, of course, they are happy; The merchants themselves don't need to give commissions to the US delegation, and they can earn a little more, killing two birds with one stone. As mentioned above, a takeaway at a price of 15 yuan should be given to 3.3 yuan of Meituan, but by giving customers a discount, the merchant only loses 1.5 yuan, in contrast, the merchant earns more. In addition, this practice can also increase the stickiness of customers, so why not?
Some merchants, after quitting the Meituan Group, are ready to start a new stove for distribution, and some merchants in small areas have also joined forces to set up an errand platform for local food and beverage take-out.
meituan reviews the data of the third quarter financial report in 2118. According to the data, the total revenue of meituan in the third quarter was 19 billion yuan, of which the food and beverage take-out income was 11.2 billion yuan, up 84.8% year-on-year, and the average daily transactions exceeded 19 million. It can be seen that food and beverage take-out is the mainstay of Meituan's revenue, accounting for nearly 61%. However, increasing the commission one after another has brought great disappointment to the merchants. If everyone bypasses the US Mission and cultivates their own customers, I believe that it will not be long before the US Mission will see the crisis.
Therefore, the balance of interests is the most important. The relationship between Meituan and merchants must be well coordinated. Otherwise, the whole takeaway industry system of Meituan will be forced, resulting in a vicious circle. Meituan will not make profits, merchants will not make profits and users will not pay the bill. Meituan doesn't sit and collect money like Tencent Ali, because neither Ali nor Tencent has strong competitors. Take Tencent as an example. Even if we charge for WeChat and QQ, we will still use them, because we have become dependent on them, and there is no better product in China. But Meituan is different. Meituan wants to earn more. Maybe businesses will flood into other take-away platforms such as Hungry.
do you think it's reasonable to increase the commission for take-out of Meituan? If you are a businessman, what is the highest commission you can accept?