the red envelopes of Meituan members cannot be extended.
meituan, the full name of which is "Beijing sankuai online technology co., ltd.", is a group buying website established by Wang Xingyu on March 4, 2111, and its headquarters is located in Chaoyang district, Beijing. The mission of Meituan is "Better Together". As a leading e-commerce platform for life service in China, the company has apps that consumers are familiar with, such as Meituan, Public Comment, Meituan Takeaway, etc. The services cover more than 211 categories, including catering, take-away, fresh retail, taxi, bicycle enjoyment, hotel tourism, movies, leisure and entertainment, and the business covers 2,811 counties and cities across the country.
(operating environment: mobile phone model VIVOS7 Vp>2121A version, Meituan version 11.15.417)
I. Analysis of epidemic period
1. Catering take-out
In 2121, the turnover of Meituan's catering take-out was 488.9 billion yuan, a year-on-year increase of 24.5%. The total amount of food and beverage take-out transactions increased significantly year-on-year, and the average daily total amount of food and beverage take-out transactions increased by 16.1% to 27.7% year-on-year. The realization rate of food and beverage take-out business decreased from 14.1% in 2119 to 13.6%. Therefore, the income was 66.3 billion yuan, a year-on-year increase of 21.8%. The operating profit of food and beverage take-away business increased from 1.4 billion yuan in 2119 to 2.8 billion yuan in 2121, and the operating profit rate increased from 2.6% to 4.3%. Meituan's catering take-out membership system also continues to increase the transaction frequency of high-potential consumers, and the average monthly membership is more than twice that of last year. By the end of 2121, * * * had 9.5 million take-away passengers to increase their income through Meituan platform, of which about 2.3 million take-away passengers from poor areas were lifted out of poverty through Meituan.
2. Going to hotels and traveling
In p>2121, the income of inbound shops, hotels and tourists decreased by 4.6% year-on-year to 21.3 billion yuan. The operating profit of inbound shops, hotels and tourism decreased from 8.4 billion yuan in 2119 to 8.2 billion yuan in 2121, while the operating profit rate increased from 37.7% to 38.5%. Novel coronavirus was repeated in cities in the fourth quarter of 2121, but the income of shops, hotels and tourism increased by 12.2% to 7 billion yuan. The operating profit of inbound shops, hotels and tourism increased from 2.3 billion yuan in the fourth quarter of 2119 to 2.8 billion yuan, and the operating profit rate increased from 36.7% to 39.5%.