By June 30, 2020, Haidilao has opened 935 direct-operated restaurants around the world, of which 868 are located in Chinese mainland 164, and 67 are located in Hongkong, China, Macau, China, Taiwan Province Province, China, China and overseas, including Singapore, South Korea, Japan, the United States, Canada, Britain, Vietnam, Malaysia, Indonesia and Australia.
Haidilao brand was founded in 1994. After more than 20 years of development, Haidilao International Holdings Limited has grown into an internationally renowned catering enterprise.
Haidilao apologized for the price increase, and the price of dishes returned to the original standard.
Recently, some consumers have found that the price of Haidilao dishes has increased. On the evening of April 5, the relevant person in charge of Haidilao responded in an interview with the Beijing News reporter that the price increase was affected by the epidemic and rising costs, but the overall price adjustment of dishes was controlled at 6%, and cities implemented differentiated pricing.
However, the news of this price increase has aroused widespread concern among consumers, and some consumers bluntly cannot afford it and feel very hurt. In response to this reaction, Haidilao said in the apology letter of April 10: "This price increase was a wrong decision made by the company's management, which hurt the interests of Haidilao customers, and we are deeply grateful for it." Therefore, the company decided that from now on, the food prices of all stores will return to the standards before the store closed on June 26, 2020.
At the same time, Haidilao said that Haidilao's stores implement differentiated pricing. Considering the operating cost, consumption level, market environment and other factors, there will be some differences in food prices between stores. At present, we offer discounts ranging from 69% to 79% for the self-lifting business launched by various stores. The company will improve the packaging materials before April 25, and continue to optimize the cost, hoping that customers will be satisfied.