Investigation report on residents' vacation in Ningbo

Investigation team of Ningbo Radio and TV University

In recent years, Ningbo's tourism industry has become increasingly prosperous, and various travel agencies have emerged one after another, making tourism an indispensable thing in Ningbo residents' lives.

So, our investigation team specially conducted a fixed-point questionnaire survey on Fanjiang 'an Community, and one * * * distributed 111 copies, and recovered 111 copies, with a recovery rate of 111%. Through this survey, the purpose is to understand the travel situation of Ningbo residents, especially during holidays, and at the same time, we can find some shortcomings of the city's tourism industry, which can provide some opinions or suggestions for relevant departments. Now the survey situation is reported as follows:

1. Basic information:

1. Travel situation:

According to the questionnaire survey, there are fewer people who actually travel on weekends and holidays in Ningbo, and the interval between trips is long. The following are some relevant data, which can prove that 51.5% of them stay at home (including resting at home, cleaning at home and charging themselves for study), and the remaining 48.5% include traveling, visiting relatives and friends and shopping, while only 1.5% of all people actually travel. Among them, 39.6% people have not traveled for 1 years or more.

2. Travel purpose:

Nowadays, people have different travel purposes, such as leisure and sightseeing, and visiting relatives and friends. As for the travel purpose of Ningbo citizens, it is shown in the following figure:

3. Travel mode:

As far as I know, there are two main travel modes today, group travel and self-help travel. Of course, the two ways have their own advantages and disadvantages, and 74% of our citizens choose self-help travel for the simple reason that most people think it can save money. Of course, time and route can be freely controlled, which is not as expensive as going with a group.

When asked about the form of tourism, nearly half of the residents chose the traditional sightseeing mode, which is more in line with the purpose of travel. At the same time, I also found that about 31% people chose camping adventure. This shows that young people account for a large proportion of travelers.

4. Points for attention when traveling:

In the minds of residents, weather and safety are the two factors that we are usually most worried about when traveling. These two points can directly lead to the smooth progress of this tour, and everyone hopes to go all the way and return home full of "load", even if it is tired.

Of course, when asked if they would like to travel during the Golden Week, most of the 11 families I surveyed said no, while others were not sure. Because they think that there are too many people traveling during the Golden Week and the traffic is heavy, which brings a lot of inconvenience to tourism; At the same time, all kinds of expenses have also risen, so naturally you can't go home with all your heart, and it is better to travel at other times.

5. Evaluation of tourist destination:

According to the survey, except for the traffic and scenic spots, residents in Ningbo think the accommodation, catering, travel agency and tour guide services are average. They think that the quotation of travel agencies in Ningbo is unknown, the service is not good, and the personal quality of tour guides needs to be improved; At the same time, there are few scenic spots in Ningbo, the ticket price is high, and there are few characteristic tours. I hope the relevant departments will further study and develop them.

Second, reasons:

After having a basic understanding of this survey, I have made careful analysis and research, and summarized the following reasons:

First of all, as a new city that is developing at full speed, people's life rhythm naturally becomes faster, which leads to citizens' lack of time to travel; Most people who have time choose short-term ones.

Secondly, those residents are mostly working-class, and their limited income can't afford more expensive travel expenses, so they also reduce the number of trips or choose short-term trips.

Thirdly, although Ningbo has a long cultural history, its development is late, and there are few and scattered scenic spots, and at the same time, the scenic spots lack characteristics, which limits the further development of short-term tourism.

finally, the development of tourism in Ningbo is not perfect. There are many travel agencies in Ningbo, so why is the business not booming? Many travel agencies have launched low-cost travel routes, but why are there still fewer tourists? This is related to the imperfect development of travel agencies. The citizens want to go with the group at a reasonable price and have a good tour guide service, which will bring convenience to travel, but Ningbo Travel Agency has not done well in these aspects.

III. Opinions and suggestions:

In view of the above four reasons, I have summarized several opinions and suggestions:

I think the urgent task should be to create Yongcheng culture, develop characteristic scenic spots, pay attention to "combining long and short" and introduce Ningbo's long history and culture. Only by combining culture and scenic spots can Ningbo become a new tourist city. For example, our butterfly lovers and Hemudu are well-known, but the East Zhejiang Grand Canyon and Tianxia Yuyuan Garden are not well-known. Therefore, we should develop more new scenic spots on the original scenic spots, not only in the urban area, but also in the whole city. Yuyao, Xiangshan and Ninghai have plenty of good natural scenery and cultural landscapes. We should make full use of existing resources to develop valuable scenic spots and form a "combination of long and short" tourism, which can not only attract local tourists, but also attract foreign and foreign tourists.

of course, these are inseparable from the strong support of government departments. The government promotes policies that are beneficial to the tourism industry and provides a strong backing for the tourism sector. Through the influential large-scale activities organized by the city at regular intervals, the city's tourism boom will be driven, and the effects of the two "Golden Weeks" will be fully utilized. Therefore, activities like "Ningbo International Fashion Festival" are typical.

there is also the healthy development of travel agencies. They can make themselves into characteristic travel agencies to meet the needs of citizens at all levels. At the same time of their respective development, we should pay attention to the collective principle of "honesty and trustworthiness, enthusiastic service" and be sincere for tourists, so that there will be a bigger market. For example, according to the income of citizens, we can open up characteristic markets, set reasonable prices, and carry out "affordable tours for citizens". According to the characteristics of few and scattered scenic spots in our city, we can also open a special bus tour and organize long-distance or short-distance tours respectively, which can not only meet the purpose of tourists, but also bring benefits to ourselves. Of course, it is urgent for travel agencies to improve the quality of tour guides and the service reputation of travel agencies.

at the same time, it is very important to arouse the enthusiasm of citizens to travel in order to improve the rate of citizens' travel. The so-called "the right time, the right place and the right people". Only when people get together will things be easier.

Of course, it takes time, manpower, material resources and financial resources to do these things well, so we don't have to hurry, take our time and develop well in one step, so we won't be afraid that Ningbo citizens won't have a place to travel, and we won't be afraid that Ningbo's tourism industry will not revitalize!