recharging is a high-speed rail ticket to quickly solve the cash flow.

all restaurant owners should understand the importance of cash flow to catering enterprises. In fact, it is not only catering, but also all walks of life, which are seriously short of cash flow solutions.

some people don't recognize the solution of cash flow, and think that it is a big mistake to spend money sooner or later.

recharge 1 million yuan. You owe 1 million yuan for vegetables. What you pay back is not money, but vegetables. It is a transaction that has already happened. Without this $1 million in the account, you can't even get back the money you invested in opening the business, and there is no cash on the account. No matter how high the profit is, what's the use?

if you recharge 1 million yuan and settle the cash flow, you will solve all the problems of opening.

to put it simply, the opening investment is 1 million yuan, and a new store has been opened, and there is no money in the book. If the operation is started ahead of time, 1 million yuan will be recovered before the opening, starting, collecting, returning, becoming and paying!

I want to interview, boss, what's your mood now?

"Someone" told me that it is not feasible, impossible, and it is a lie at all!

let me ask you, have you ever seen a salesman? Not to mention the foundation, even the pile was not opened, so it was pre-sold and someone bought it.

bridal shops, gyms and beauty salons, which are not filled with cards to collect money before the renovation has started, are also bought.

you don't even have the courage to try, so why not?

we don't steal, and we don't rob. We set up a shop in Shop Mall, and the investment is over one million. What did we cheat you?

What you can't believe yourself, how can you convince customers that if you shyly set up a Yi Labao, customers will flock to you, waving money and asking you to recharge?

"Hey, hey, it's getting late, wake up, get up quickly and move bricks, or the boss will scold you again."

"Someone" said again, these are money.

who is this "someone"? I promise I won't kill you if you come out!

which group of people doesn't have so many scum, because of the plane crash, we don't fly, and someone choked to death when eating, so we don't eat?

Money-spinners, demon hunters, police officers, there are money-spinners here. Come on!

Everyone has seen the closed enterprises, mostly because there is no cash flow. Who has seen the closed enterprises with a large amount of cash flow? However, those industries with high profits are closed from time to time, and the high profits are useless, and there is no money in the books. Any big fart is a straw to crush this camel.

If you say that recharging is not easy, you haven't done it. I live near wanda plaza, and I work in restaurants, hair salons, milk teas and other stores around here. As long as you do it well, you can start to recharge it after entering the door without saying three words.

all kinds of benefits and discounts make you feel that if you don't recharge, the opportunity will be lost. They didn't force you to rush with a gun.

As many bosses have said, after customers enter the door, they should seize every opportunity to recharge, and don't give up. Only when you put forward your recharge proposal will someone respond.

There are many old catering people who have been doyen for decades. Before that, the priority was always profit. Maybe he didn't understand why the restaurant opened with such a high gross profit didn't make money, which is the fundamental reason for not making good cash flow. If you make good cash flow, these problems will be solved!

the real core of doing business is the fullness of cash flow, not the level of profit!

For example, if you invest 11 million yuan to open a restaurant, it doesn't matter what kind of restaurant it is, whether it is Chinese food, stir-frying, hot pot, grilled fish or kebabs. As long as it is catering, especially after opening three or five restaurants, it has never been successful. After listening, you will fully understand the reasons for the previous failure.

first of all, ask a question: after you open a store with an investment of 1 million yuan, if you can recharge 1 million yuan in the fastest time and immediately recover the investment in opening a store, will your future business be much easier?

Some people say, I can't. I'm a catering business. You know my profit rate. It's very low. There is no profit. I can't make any money. My gross profit is just what it is.

answer the question first!

yes, that's right. with 1 million, everything is easy to do.

that's it.

Opening a store is about profit, regardless of cash flow. This is falling into the traditional thinking. In fact, profit is really not important in catering, and cash flow comes first.

The other is that from now on, we should make use of every opportunity to enlarge our membership base. We must always keep this string tight. All business activities are closely related to the membership base.

even if you are a peerless expert in making a deal, even if you are awesome, if there are no customers and 3-5 people can't come to your store, how can you make a deal with 111 people?

so, the most important thing in the early stage is to do drainage, and only someone can have marketing. By doing the preliminary activities and drainage, you have joined millions of customers in your membership system. You just need to shout a voice and sell anything. Among those millions of people, at least 1,111 people will make a deal.

This is the law of large numbers, which is completely suitable for internet plus catering. The only difference is that customers move from the store to their mobile phones and to WeChat. Only by constantly increasing the number of customers, all customers who have relations with you will join our members. When the number of customers reaches a certain base, your transaction will become extremely simple.

But in contrast, traditional catering people have never worked hard in this respect.

I have asked the owners and managers of many restaurants, and the first thing I asked them in each restaurant: How many members are there in your store?

most people shake their heads and say, no.

I asked again, do you interact with customers?

everyone shook their heads and said, no.

I ask again, how do you manage customers?

all the answers are: no management, that is, customers come for dinner and leave after dinner.

I said, it's really a pity. Do the math. If you can leave the contact information of 11 customers in your store every day and join our WeChat, then you will have 311 customers a month, 3,611 a year. If you have 3,611 loyal customers in your store every year, it will be 7,211 in two years.

These 7,211 people are stored in your WeChat. When you engage in activities, you just shout. Even if the response rate is only 11%, 721 people will come to your store for dinner. You don't worry about customers at all. Even if your store is closed in this place, you go to another place to open a new store. You open WeChat, send a circle of friends and say: Our new store has opened, and it may burst in an instant.

speaking of which, I believe you can understand at least one thing, that is the importance of customer data. Let's go back to the cash flow we just talked about. If you have enough customer base, you can invest 1 million yuan and get it back immediately after your new store opens. Do you need me to teach you how to do the rest?

He said, just now, we talked about recovering investment and recharging to get cash flow. What should we do if we have a customer base?

I said, it's very simple. With a member, just invite the member to the store and give him an irresistible recharge proposition.

he said, what if the customer still doesn't recharge?

I said, then tell him that besides recharging, there can also be a lucky draw. What is the first prize, such as a mobile phone? Take it out immediately and give it to him for him to look at. It is better to touch it.

he said, why?

I said, everyone has a habit that they don't want to let go of what they have. When they touch it, they feel like their own.

he said, yes, I feel the same way.

I said, yes.

he said, I am determined not to recharge.

I said, it's normal, not everyone will recharge it. If everyone recharges it, it's a myth. There won't be such a phenomenon, but we also have a way.

he said, what way?

I said, you tell him that you can enjoy the membership price after recharging, you can also discount the membership price, you can also give away dishes, and you can draw a lottery for your mobile phone. If you don't recharge, we will finally have a killer.

he said, what is it?

I said, you can make a three-day card and a seven-day card and sell them to this customer who is determined not to recharge.

he said, why?

I said, lock in this customer and give the customer a reason to come back. As long as you come, you have a chance to make a deal.

he said, I see, I guess, this set of combination boxing will come down and win.

I said, you can show and publish in various ways. No matter how good the marketing method is, it's useless for no one to know. You do it first, and then I'll teach you several effective methods. When you apply this method, it will be popular all over the city quickly.

Of course, the taste and the taste of the product must be guaranteed. If there is no guarantee, the more customers you attract, the faster you will die!

there are many reasons why business is good. if you don't take action, everything is equal to zero. Bad business also has bad reasons, the more reasons, the faster you die!

Today, the brain cells have been used up. If you read it, understand it, and do it, you will be awesome!