AXA Group takes Beijing as its management service center, with nearly 100 direct sales and franchise branches, and its service network covers the whole country.
As a leading brand in the industry, AXA Decoration has been committed to promoting the development of the industry, following the development strategy of "home improvement-home-living environment", and has successively introduced home concepts such as "eight styles", "four fashions", "integrated home" and "integrated home environment solution". Every time the concept is put forward, it has promoted a qualitative leap in the development of the industry.
20 10 authoritative "360 Peace Movement of Harmonious Homes" promoted the all-round upgrade of industry design, engineering, service and products, and caused extensive vibration in the industry.
Over the years, AXA Decoration has devoted itself to building a complete home industry chain, established products based on environmentally-friendly materials and leading production processes, and completed the building and upgrading of all home products such as kitchen/bathroom/bedroom door/furniture/fabric/accessories, forming a multi-brand prosperity pattern of AXA home products: relying on AXA's main brand, it has established and developed dozens of well-known sub-brand home products such as curtain fabric, Bai Zi cabinets, Sawers water purifiers, Bo Shi sofas and Bali furniture. And in-depth cooperation with many well-known brand products at home and abroad.
Design, engineering, products, services, products, multi-pronged, truly achieve the same style, the same material, the same technology of a complete home.
As the only green enterprise in the decoration industry that has won the national environmental protection mark, AXA has always been at the forefront of the industry in environmental protection, and has established perfect material selection and construction standards, which are followed from material selection to engineering construction.
In terms of material selection, AXA has been cooperating with building materials suppliers with guaranteed brand and quality, strictly controlling the construction process and putting an end to the pollution of each construction node.
AXA has established a set of effective standards in eliminating air pollution, light pollution and noise pollution for owners, and is committed to creating "harmonious green" for owners, so that families can "breathe with you".
Along the way, AXA has won numerous awards in previous domestic design engineering competitions, and in 2009, it won the honorary title of "Top Ten Enterprises with After-sales Service" together with internationally renowned brands such as Haier.
While peers are still chasing AXA's footsteps, AXA has entered the ranks of "Top 500 Chinese Brands". In 2009, the brand value was as high as 65.438+70.4 million yuan, ranking among the best in the industry.
Over the past few years, Xiang Mei has achieved fruitful results, but AXA people are not satisfied with the past glory.
The successful transformation of home improvement strategy indicates that AXA will enter the next development era.
Under the development strategy of "home improvement-home-living environment", AXA people who are determined to forge ahead will surely lead the home furnishing industry to a broader world, and the beautiful vision of "letting most people enjoy world-class home quality" is gradually becoming a reality with the development and growth of AXA.