Ordinary people are bloggers: three minutes of enthusiasm, just write something, one or two data is really too easy to give up!
In fact, bloggers: insist on stable output, one person+one mobile phone, fans 12550, you can still be a blogger!
First, the numbering guide
Ask yourself who you are first.
It can be summed up as a formula: What do you do? +What are your characteristics?
1, own skills
Personality/education/occupation/certificate/experience/figure/appearance, etc.
2. Identity positioning
Workers: HR, operation, administration and other occupations.
3. Life label
Ma Bao, daughter, boyfriend and girlfriend, etc.
Tell everyone who you are.
Many times people don't know how to introduce themselves, refer to three dimensions:
1, create a fan portrait
Gender/age/city/income level/hobbies, etc.
2. Find the pain points of users
What's their problem? What problems can you handle?
3, do a good job in basic settings
Nickname, avatar, background picture, introduction.
Second, the topic selection strategy
Subdivide the vertical track: the small field below the big track, taking the workplace track as an example.
workplace
+skills; For example, don't just use boss when looking for a job!
+post; For example: 48 common tools for new media operation!
+wear; For example: 7 days a week, don't wear it again!
Vlog category: furniture vlog, gourmet vlog, parent-child vlog, life vlog recommendation index: five stars.
Wear category: clothing evaluation, star fashion, matching skills, red carpet comment recommendation index: three stars.
Beauty category: Lei Pin Tucao, good things and empty bottles, good grass planting, makeup sharing recommendation index: two stars.
Food category: food tutorial, special food, menu collection, store sharing recommendation index: four stars.
Learning: reading and writing, sharing good sentences, taking postgraduate entrance examination and preparing for exams. Recommended index: three stars.
Sports: fitness novice, fitness fat reduction, experience sharing, fitness good recommendation index: three stars.
Emotional category: girls' growth, marriage and feelings, how to be self-disciplined and how to get along. Recommended index: three stars.
Maternal and child category: pregnant dry goods, effective parenting, cute and cute baby, with baby day recommendation index: four stars.
Photography: dry photography, some screenshots, retouching skills, mobile phone shooting recommendation index: two stars.
Third, content skills.
Grasp the direction of the content: when writing the content, you should combine the general direction of the account content with some commonly used skills, such as dry goods. The content should have both dry goods and your personal skills.
Find hot spots: If you have pain points, find keywords and exercise your thinking mode. You can find them in notes inspiration, today's hot spots list, search bar, a blog and other places.
Realism: Don't let the other person avoid that you are yxh. At the same time, it should be noted that words can also convey personal emotional temperature. Don't ignore it!
Find user resonance: you can create content according to the previous user pain points, and then combine your own settings.
Value+theme: let the other person feel the resonance of emotion/idea/experience/aesthetics in the content.
Viewpoint+curiosity: Pay attention to growth/popular science/life perception/resumption, and the other party will look at your content according to why!
Four or three large pieces of copywriting
How to write the title?
The first impression, such as the title of sweet potato, is limited to 20, and emoticons, expressions and punctuation can be added.
Data presentation: improve data comparison and pay attention to the presentation of value, such as the general template summarized from xx interviews and exchanges.
Create suspense: put curiosity at the beginning of the article and use questioning methods, such as new media operations with a monthly income of tens of thousands and common fishing tools.
How to make the cover?
How to make a clear and concise cover? Many white people will say no PS. You can find tools like draft design, which is enough.
Verb (abbreviation of verb) data and implementation
Common data of personal account: The Little Red Book Creator Center can see data trends, and there will also be detailed analysis of user portraits, user sources and clicks.
Interaction rate: (like favorite comments)/reading volume
Search page: the keywords you buried provide you with long tail traffic!
Pay attention to the page: your fan activity and fan stickiness data.
Liquidation plan
Common modes: knowledge payment, live broadcast with goods, realization of potato shop, softness and width, dandelion can be opened when the powder is greater than1k.
Private domain transformation: many bloggers will not check the platform rules and titles.
Vertical product category: personal positioning should be consistent with the product, and the output should be vertical to the track.
Six, simple account operation skills
Choose a platform: determine the direction of the content you want to do, make a portrait of the user, and choose the platform that suits you according to the characteristics of each platform. For example, planting Amway grass such as grass /plog will choose small sweet potatoes.
Basic information should be perfect: users read your content, go to your home page and see if the direction of your content is valuable to them.
Settings: name, avatar, personal profile, background picture, personal information, etc.
Content creation should have dry goods: when creating content, according to personal domain positioning, combined with your user population, create what they like. Learn to bury the contents of dry goods, and you can't cross them after reading them.
Enhance user interaction: at first, do some suspense/welfare, etc. , positive interaction, do a good job of maintenance.
Planned update: Make a content topic schedule, and keep a stable update frequency when you want to do it. Beginners can try starting from Wednesday.
Persistence is the key to success.