According to the report of Huajing Industrial Research Institute, with the progress of the underlying software and hardware technology, the smart kitchen appliance market will achieve a higher proportion and greater growth. It is estimated that by 20021year, the sales of smart kitchen appliances will reach 4 14 1 100 million yuan.
Taking advantage of this trend, many kitchen brands brought new products to AWE China International Household Appliances Exhibition from March 23rd to 25th.
Short Selan, inventor of black glass-ceramics cooker panel? The products brought this time have attracted much attention. Including Celeron EXCITE, which can present a clear display effect? The intelligent lighting series cooker panel allows users to obtain corresponding information intuitively and clearly, which improves the comfort and convenience of the kitchen. This product also won AWE202 1 Epland Innovation Award. Short empowers the kitchen to be electrified and digitized through product innovation, and is constantly exploring the innovative road of the kitchen in the future.
At the exhibition site, short Selan? In the interview, Deng, Marketing Director of China District, introduced the highlights and overall core competitiveness of new smart products in detail, and revealed the short Selan? Future development plan.
Customizable industrial aesthetic design
For modern kitchens, glass-ceramics is not only a cooker panel, but also a multi-dimensional space that can show personality and color through different material characteristics.
Short Selan? Has been deeply involved in the personalized design of products. For example, the fine printing technology of art screen printing can simulate different material effects, allowing users to choose their favorite designs at will. Of course, there are also cooker solutions suitable for various heating types for consumers to choose from, so that people can customize their own exclusive kitchens. Flat glass panels can give full play to the creativity of designers and depict the ingenious design of industrial aesthetics.
Deng believes that cooking is a common experience of all senses. Therefore, in product design, short Selan? Intuitive visual guidance is realized on the glass-ceramic panel, which brings users a tactile experience of converging fingertip sensitivity, creates a personalized new operation mode, and makes the cooking process more interesting.
Building a warm social space with intelligence
The secret of cookware panel intelligence is hidden in Shortseland? Telephone booth.
When visiting its booth, you will find that the rice cooker panel can not only easily meet the high requirements of China cooking, but also bring an intelligent cooking experience and connect with the surrounding ambient intelligence.
As short as Selan? Deng, Marketing Director of China District, is responsible for the business development and market operation of the brand in China, and is based in Suzhou Base of Short China. Regarding the development of the cooker panel, he predicted: "In the future, the intelligence of the cooker panel will be continuously improved and further integrated into our living space."
Like translucent Ceylon EXCITE? This series makes intelligent lighting display possible, which also means that the display screen can be integrated with the kitchen surface. When connected to the Internet, the cooker becomes a smart device, and users can browse recipes, dynamic ingredient lists and cooking tutorials online.
FUSICS prototype represents short Ceylon? The concept of city life. What is "FUSICS"? Namely, functionality, urbanization, sustainability, lighting design, connectivity and social experience. It is worth noting that it is also equipped with multi-touch and NFC sensing functions, which makes sensing more sensitive and convenient.
Because of Shortland? With its high compatibility, high energy efficiency and high durability with smart home, it has become an excellent partner of many home appliance manufacturing head brands, including Tai Fang, Midea, Linnei, Siemens, Bosch, Shuaikang, Boss Electric Appliances and Jimmy. In the exhibition areas of these cooperative brands, we also see that the products cooperated with Short Thurland are displayed in a very core position.
Photo: Ge Lili (left), editor-in-chief of Pacific Home Network, short Selan? China Marketing Director Deng (middle) and Boss Senior Product Manager (right).
And these cooperative brands have performed brilliantly at AWE. For example, Shuaikang and Boss Electric have both introduced Shortselan? Double-headed induction cooker is embedded in the panel, creating a brand-new cooking experience for China consumers. The product Star5Plus V 12/Star5Plus Domino, Germany's "new Chinese kitchen advocate", adopts the top CLEARTRANS in Schottseland, Germany. Art panel technology (transparent color screen glass), combined with transparency to achieve double-sided printing, showing the "naked eye 3D" high-end visual experience in the kitchen; Its Star 3 Hybrid embedded hybrid rice cooker also uses short selan? As a panel, far-infrared radiation heating furnace and IH induction furnace are combined into one, and stir-frying and slow stewing can meet the different needs of users.
Pay attention to environmental protection and consumption safety and adhere to sustainable development.
"As a glass-ceramic panel brand, short Selan? From the first panel used on the cooker, it began to change the kitchen revolution. " Deng proudly said, anyway, it's color blue? In the course of 50 years, various innovative products have been released one after another. Nowadays, there are some new products and materials in its R&D center and intelligent laboratory, each of which may bring about changes or innovations in kitchen cooking habits.
In his opinion, short Ceylon? The core competitiveness of a brand is technology. Glass manufacturing technology of short group 137 and short Celeron? 50 years of experience in manufacturing glass panels complement each other, and quality has always been an important factor in winning the reputation of consumers in the market. Besides, he thinks that innovation is short-lived? One factor in DNA, "It is based on our constant innovation that we have so many imaginations about new products."
Deng also showed the author a variety of safe and sustainable product technologies. Selan？ The cooktop panel is manufactured by environmental protection patent technology, and does not contain toxic heavy metal additives such as arsenic and antimony. The stove is decorated with lead-free paint specially developed by Schott.
Safety is also an aspect that consumers are very concerned about when buying rice cookers. In fact, there are not a few brands with quality problems in gas stoves. When searching for "gas stove and explosion" as the key word in black cat complaints, many well-known brands have complained about gas stoves this year, and the common problem involved is "glass panel explosion".
In response to this problem, Deng Zhengkai demonstrated Shortland for reporters at the scene. Excellent quality and physical properties. After the rice cooker is heated to a high temperature of 500-600 Baidu, put ice cubes with zero degree to create a strong temperature difference. The electric furnace surface of glass-ceramics is completely unaffected. Deng said that many incidents of stove glass bursting in the market were due to the fact that inferior glass could not withstand large temperature difference changes, resulting in instantaneous thermal expansion and cold contraction, which led to bursting. And use a short selan? Glass-ceramics has the superior properties of glass and ceramics, its thermal expansion coefficient is almost zero, and it can resist high temperature and the temperature difference between hot and cold is as high as 700 degrees. Glass-ceramics crystals contain special microcrystalline substances, which can counteract the thermal expansion and cold contraction of glassy substances under reasonable formula and content, forming the magical characteristics of zero expansion.
Cylons made of high-performance environmental protection materials? Kitchen countertops are safe and sustainable, which can greatly reduce the probability of danger and effectively protect the safety of our kitchen.
Product development based on user experience
For example, Deng said "Short Color Orchid"? I have cooperated with some cooking promotion plans of strategic partners and invited some amateur chefs to experience the products, which will also bring a deep user experience. "For example, after the user purchases the product, the collection of product use opinions will be passed from the terminal to our partners, and will eventually be passed on to us. We will understand the development direction of our products according to the needs of users. "
Deng, yes. Short Thuran? Taking the original cleaner as an example, it is pointed out that the research and development of this cleaner comes from Schottseland? Feedback from the market and consumers-cleaning is an important demand of consumers, but many people are unwilling to spend too much time on cleaning.
"In fact, our cooker itself is easy to clean, but if you master the right method, you can further liberate your labor force." He said that as long as the hard objects on the stove are gently shoveled off and a small amount of shortselam is added? Cleaner, and then wipe it with a kitchen paper towel, and the whole panel will become clean.
Short Selan? This glass-ceramic stainless steel stove cleaner has been launched on major e-commerce platforms. This is an efficient and mild cleaner, which does not contain microplastics and harmful chemicals, such as methyl isothiazolinone (MIT) and benzisothiazolinone (BIT). Short deliberately added Bitrex to the detergent? This is the most bitter substance in the world, which can prevent children and pets from eating by mistake.
Conclusion: Design for the future after 50 years.
This year's AWE exhibition coincides with the short Selan? 50th anniversary. Selan? Since the listing of 197 1, black glass-ceramics have brought new standards for kitchen panels to thousands of kitchens, and the global sales volume has exceeded1800,000 pieces.
In other words, whether it is applied to gas stoves, induction cookers or electric ceramic stoves, short Selan? Can adapt to the rapidly modernized China market.
202 1 is also short Selan? In the 20th year of production in China, at this important node, this year the company also put into production a brand-new Celan? The production line not only has advanced manufacturing technology, but also adopts the same standards as Schott's global manufacturing base. Meanwhile, a new short Selan was built? Suzhou Exhibition Hall provides visitors with an immersive brand experience. After this expansion, short Selan? It will better provide quality service and stable supply for domestic and Asian customers.
What interesting life experience will the future kitchen bring us? Is it worth it for us and Shortselan? Things to think about together