The day before the third trial of readers, the cultural variety show "Readers" was broadcast on CCTV, which was well received by the audience. The Chinese Poetry Conference showed Dong Qing's self-promotion of "taking poetry as the name and books as the stomach". This time, Dong Qing transformed into the producer of The Reader. After the broadcast of the program, Dong Qing was interviewed by a reporter. Dong Qing was very excited about the results of the premiere of The Reader. "Everyone's attention inspired us." .
Bring people closer to each other.
Similar to the Chinese Poetry Conference, The Reader is also a cultural variety show created by CCTV. This time, Dong Qing, a talented woman, made another effort to invite Pu Cunxin, entrepreneur Liu Chuanzhi, Miss World Irene and others to integrate their stories into classic works and prepare a bowl of "cultural chicken soup" for everyone.
Talking about the original intention of program production, Dong Qing said that he had been in this industry for 22 years, and it was time to make a program that he really liked. "Add my personal hobby, because I'm really interested in literature. A reader is a combination of words and characters. "
From the host to the producer, Dong Qing admits that this program is a very difficult challenge for himself. The articles read aloud must be warm, have an attitude and have the power to hit the soul directly; The selection criteria of guests are completely different from those of general variety shows. Readers should have rich experience, touching life stories and emotional appeal. It is understood that in the completed recording, many guests' emotional recitation shocked the audience, and Gaowa Siqin's "To Mother" made Dong Qing burst into tears on the spot. "Behind the words is the bearing of emotions. Reading aloud is to express emotions and convey love in the most beautiful and direct way." Dong Qing hopes that readers can gently push people close to each other like a pair of gentle hands.
Amateurs bring surprises and touches.
In the first program, actors Pu Cunxin, entrepreneurs Liu Chuanzhi, Miss World Irene and other guests brought their own emotional stories of life. It is worth mentioning that, as for the guests, the reading style is "star+amateur". Dong Qing said: "At first, we thought about the All-Star team, but later we found that the stars were over-consumed, and it was difficult to capture their big life stories. Ordinary people or some special ordinary people really have some unexpected life experiences and feelings, which can surprise and move people, so we firmly adopt the combination of stars and elements. "
Dong Qing said that in the first program, the "Flower Valley" couple from Sichuan made her feel that the effect of the program reached her expectations. "We didn't expect that a very ordinary couple could have such a sincere, beautiful and simple life, and they brought us unlimited imagination."
Ordinary people can understand.
During the Spring Festival this year, the Chinese Poetry Conference hosted by Dong Qing became popular. Reader is also a cultural program. Does this mean that cultural programs have ushered in a new spring? In this regard, Dong Qing bluntly said: "Cultural programs are really difficult to do. I don't think the attention of "Chinese Poetry Conference" or "Readers" indicates that China's cultural programs have ushered in a new spring, but at least it is a weather vane, and everyone's attention has inspired us. "
In Dong Qing's view, cultural programs need more careful design. At the beginning of the program production, many people were worried that ordinary people could not understand the program. After the broadcast, Dong Qing could not hide his excitement and shared the feedback he had just received. Dong Qing said that Xu Yuanchong, a 96-year-old great translator, is a guest with the highest cultural value in this program, and also a guest far away from ordinary people's lives. But his story attracted the general attention, attention and appreciation of the audience. "Mr. Lao Xu's unbearable feelings, as well as his cuteness and persistence, are really touching places." Dong Qing said, "For this program, my good friend Director Lou Naiming told me that the word' first impression' was very shocking. Where did the great god inadvertently reveal the beauty and exuberant vitality? How nice! "
The third issue of reader's second review is 20 1x at the end of the year, and a file of "Seeing Words as Face" brings a fresh wind to the noisy screen at the end of the year and the beginning of the year, which is simple, simple and atmospheric. Then, the "Chinese Poetry Conference" was broadcast in the second season and became a hot spot for viewing. The positioning of the program "Appreciating China's Poems, Searching for Cultural Genes and Appreciating the Beauty of Life" has made many viewers repeatedly feel that "besides life, there are poems and distant places on TV." Soon, another cultural program "The Reader" will also be relayed on CCTV comprehensive channel and variety channel at the same time, in order to make busy modern people feel beautiful and poetic in the classic of "reading aloud".
At the moment when variety shows are flooding the TV screen, several programs carry forward the humanistic spirit and stick to the cultural character, which not only gains good ratings, but also gains the audience's reputation.
Let's look at "seeing words like faces" first. This program, which is positioned as "opening history with letters", has no luxurious dance, gorgeous lighting and complicated packaging, but only a stage, some viewers, a reader and a letter. In the process of reading aloud, people can feel the history and past events displayed by letters through words and sounds. In the program, readers, famous actors Zhang Guoli, David Wang, Angel, He Bing and others need to read letters written by many completely different people, such as famous painter and dramatist Cao Yu, Zhan Tianyou, the father of China's railway, poet Li Bai, poet Gu Cheng, the last emperor Puyi, great writer Lu Xun, science fiction writer Liu, singer and so on. "A letter will open two periods of time and space, and a sense of history arises at the historic moment. Some scholars commented.
Looking at the Chinese Poetry Conference again, let the audience immerse themselves in the beautiful artistic conception of China's classical poems, and can't help but sigh, "I don't know Tang and Song poems, but I don't know the beauty of Chinese", which also makes many amateur masters who are good at China's classical poems household names: Ye Fei, a 65,438+03-year-old junior one student, is good at classical Chinese writing and has accumulated good poems since childhood; Chen more, a doctoral student at Peking University, was born in engineering, but he was brilliant. Wu Yishu, 16, a beautiful woman attached to Fudan middle school, has strong strength and calm spirit ... In the confrontation of many masters, it highlights people's persistence and love for China's traditional poems. In this regard, Meng Man, an associate professor at Minzu University of China, commented: "The poetic heart of China people has always been there, but it just needs to be activated."
The Reader, produced by the famous host Dong Qing, also took over the CCTV prime file shortly thereafter. "Behind the words is the bearing of emotions. Reading aloud is to express emotions and convey love in the most beautiful and direct way." Dong Qing introduced that The Reader strives to recite the value behind the words with exquisite words and the most plain emotions. I hope this program can be like a pair of gentle hands, gently pushing people close to each other.
It is not difficult to see from the * * * of these programs that the audience is demanding higher and higher quality cultural programs at present. In this regard, he has successfully produced the Chinese Character Dictation Conference, China Idiom Conference and Seeing Words as Face: "Everyone needs to understand and think about himself and the world he lives in, and find his own position and the value of life. If many experiences cannot be experienced, he will expect to find inspiration and basis in other people's stories.
At the same time, Guan bluntly said, "When we keep getting close to the classics and really spread them, we will find fertile soil that is more conducive to rooting and sprouting. This fertile soil is the source of our entire Chinese culture. "
More enlightening, it can be seen from the popularity of several programs that culture and entertainment are not contradictory.
In the atmosphere of clear competition and healthy competition, good content will not be covered, but will glow with more youthful vitality. "Just like touching letters and literary works that have not been defiled by the passage of time, they can cross the long river of time and the barrier of space and connect with the audience today. Those really good cultural products will certainly gain longer vitality and broader space." Some scholars have analyzed it.
Some programs can be done for a while, and some programs can be done for a lifetime. Let the audience meet "poetry and distance" on the TV screen, which requires TV creators to adhere to the humanistic spirit. As Guan said, "Only a person with a particularly rich spirit can produce products with profound spiritual value."