Option 1: Weibo.
Of course, Weibo is not the only free publicity platform, but it is the best choice to help us establish communication ties with the target consumer groups. So, create a special Weibo account for your application, find out the critics and columnists who play an important role in the mobile industry, and link your products with them. If a contact who runs an application evaluation website seems to be able to help promote products, clear your mind before taking concrete actions: these guys receive as few as dozens of letters from different developers every day-that is, they have neither the patience nor the time to read and review your letters slowly. After all, these people are not venture capitalists. Therefore, a concise tweet has become the best way to arouse their interest. Don't hesitate to take some time to polish this message.
We will become weak if we learn from the weak, and strong if we learn from the strong, so what kind of people you mix with determines your direction in this industry. You can add this skirt, front 153, middle 659 and back 934. There are many tutorials in this field on the Internet now, but many of them are out of date, because the Internet is constantly changing, which is also to avoid people learning wrong and outdated knowledge.
Option 2: Create a promotional image for the product.
Images are the most intuitive and advanced way to promote applications, and many users who are dismissive of advertisements will sit patiently and watch well-made video clips. When browsing the app store, products with promotional pictures often catch visitors' eyes better than ordinary application screenshots. It turns out that the more detailed the product description, the better the download volume. Developers must be aware of this. Take the popular game Angry Birds as an example. This little game looks unattractive at all on the surface, but it is attracted by the demonstration video and thoughtful instructions, and then addicted to it. In fact, there is no need to be too flashy in video production (of course, it is also a good choice to add some special effects and other gimmicks). We can play the people-friendly card, take a practical route and record the process and feelings of using our products with ordinary digital cameras. Treat users as friends and use videos to explain why this application is worth downloading. Don't be lazy after production, whether it's YouTube or VIMEO, make full use of any platform that can be released for free. Perhaps an audience who intends to "click in and have a look" will become a loyal fan of the product. In addition, don't forget to add simple but appropriate keyword tags, such as "iPhone", "Android", "mobile application" or "game", to your videos in the description text of the software store, which will be a good helper to open sales with the support of search engine optimization function. If everyone is willing to spend a little money to make their promotional images look more beautiful, then SoundStage can level the video by going up a flight of stairs. This is a Mac system application, the price is only $4.99. You might as well try.
Option 3: Build a website or blog for your application.
Whether it is blog, Tumblr or Posterous, whenever possible, we should build free websites for our products and do everything possible to promote the websites to the target users. Don't forget to equip the website with beautiful templates and friendly login interface. At the same time, listing the website address in the description text of the application store, or even the signature column of personal mail can be an ideal location for publicity. In addition, you can add a variety of social shortcut buttons such as StumbleUpon, DIgg, Facebook share and forward on the product website, so that visitors are likely to promote you for free in these convenient ways. Also, you might as well update the website and blog content as often as possible, and write down your recent improvements, adjustments and even new functions. Believe me, users are still very interested in these new things. They will express their opinions in the comments column, and this kind of interaction is a good sign of successful application. (If you haven't considered the problem from this angle, please act quickly, make a video, and build the next official website of star software on this basis. )
Option 4: Discount Codes and Gifts
For the developers of iPhone platform, every time they update the product release in iTunes Store, they will immediately get 50 application product discount codes. For charging applications, these discount codes are definitely the best way to open the market. If you pay attention to the Android application, don't forget to post the link of the software installation package of the product, so that interested friends can experience our program for free. Some developers may give the discount code to their friends, which is of course no problem, but don't forget to remind them to leave comments in the comments column while picking up the bargain-the more comments, the more popular the application product is. As for the remaining proxy code, please give it to the major application evaluation websites, and they will help you evaluate this newly released software for free. Anyway, their job is to evaluate and re-evaluate, and of course they won't miss it when they meet an evaluation object that doesn't cost money. This is equivalent to buying friends a drink before asking them for help-it is mutually beneficial. To achieve this step, the next step is to consider the fifth scheme.
Option 5: Mobile Application Evaluation Website
Now there are many websites that don't care about anything, collect all kinds of novel and interesting applications every day and write evaluation articles for them. You might as well search for "mobile app review" on Google and see how many results will be displayed. Some provide follow-up reporting services for our application products in the form of fees, but there are also many websites whose evaluation services are completely free. Here I would like to recommend my personal experience to you: first contact small websites such as smartphone application evaluation and technology hackers, and then contact big websites after sorting out the evaluation content. This way can quickly accumulate popularity, and at the same time make large websites dare not underestimate our application products.
Of course, as loyal readers of Envato, we should also give our products to the most authoritative brother websites.
Option 6: Guest Blog
Option 7: Get inspiration from marketing experts.
For example, the application you just released is a collection of "super cool food recipes", so it is best to contact the publicity website, which is related to cooking and diet. If the main content of the new product is golf, don't be shy, go to the surrounding sports equipment stores and see if you can put some flyers on the golf counter. Usually, the most successful marketing inspiration is often the most divergent and creative thinking. In addition, spending money on advertising is basically a failure. You might as well put up some advertisements for "auto insurance consultation application" on the bumper of your private car. Genius sells itself like this.
Scheme 8: Use advertising space in exchange.
After the application official website is created and put into operation, we can try our best to get in touch with other developers and open up new publicity positions by exchanging advertising space. We provide a platform for each other for free, and the other party also provides a platform for us for free. If everyone wins, it's really a win.
Programme 9: Street Publicity and Personal Demonstration
Bring your mobile phone, open the app, and then go out to the streets to demonstrate to passers-by and invite them to try it out. As the saying goes, the authorities are fascinated and the bystanders are clear. As producers of products, it may be difficult for us to find tiny and fatal defects. Passers-by will use feedback from an objective perspective (family members are not good, family members are not objective enough, believe me), which is also a way to gradually accumulate popularity. This may sound incredible, but people who take the test usually tell their relatives and friends about this experience, tell them how to be stopped on the way to lunch, and take part in the test of this so-and-so Android game. Moreover, they often think that this product is "very good". In addition, if you are lucky, passers-by will frankly say that they don't like this app very much. Don't be discouraged, negative information is usually really important information. For example, users who are new to application products will feel a little confused in navigation, but as developers, we may always be aware of this problem.
Option 10: Make full use of friends on Facebook (SNS website).
Tell your friends, tell your family and tell your neighbors that we are throwing caution to the wind. Don't lose face. This is an opportunity to change our destiny! Put up advertisements on the external walls of your home, friends' home, neighbors' Ergouzi home, and all places that are not illegal. In addition, it is best to share the promotional pictures of this application with all friends in the real and virtual world through Facebook (note: China users please change it to "SNS website" here). As the ultimate gossip platform derived from human civilization, Facebook's propaganda ability is still worth relying on. My mother, my father and my sister all use Facebook, right? Family action, let the propaganda offensive come more violently!