Detailed introduction:
1, and Meituan preferred:
Although Meituan You Xuan is a new online community group buying platform of Meituan this year, in view of Meituan's previous business of buying food and making a complete list of dishes, the layout of the applet mall is perfect. In addition to providing all kinds of ingredients needed for daily life, the menu bar set inside also gives consumers more food choices, and the cooking steps of the dishes are displayed one by one.
2. Optimization of prosperity:
Shengxing Youxuan is the head platform of the WeChat community group buying market. After two years of development, the content of small programs is still improving. Among them, the special fresh food restaurant and Shengxing excellent food column give users a better experience, and short videos and live selling goods better provide users with product selection recommendations, even the production methods of certain ingredients.
3. Ten delegations:
10 is positioned as a community fresh group buying platform, mainly engaged in global fresh food. Therefore, the product category sku of food raw materials is still relatively high, and the total sku will be expanded to tens of thousands. At the same time, there will be more than 1,000 SKUs sold online, of which food accounts for 50-60% and fresh food accounts for 30%. In order to realize group buying and gourmet shopping, you can choose 10 Hui Tuan.
In fact, there are many WeChat applet malls that can provide group buying services such as group buying and single purchase. For example, many traditional offline retail stores such as Duoxilai, Rosennina, Zhou Heiya, Laiyifen, Liangpin Store and Juewei have opened online applet services for users and consumers to choose from.