First, the local promotion advertising area in the circle of friends: you can choose the whole city, districts and counties (multiple choices are allowed); You can also choose a business circle; Can also be placed at a fixed point (radius of 0.5-5 km).
Second, friends circle advertising interest options: 18 first-level label 122 second-level label.
1. Education: preschool education, primary and secondary education? College exams? Vocational education? Education, language training, IT training? Civil service examination? study abroad
2. Tourism: Hong Kong, Macao and Taiwan tours? Domestic tour? Overseas travel, outdoor adventure? Theme tourism hotel accommodation? Traffic ticket service
3. Finance: stock fund insurance, lottery futures, foreign exchange? Bank financing, internet finance
4. Car: low-grade car, medium-grade car? Luxury car? Haoche used car lease refit maintenance
5. Real estate: ordinary houses, villas and luxury houses? Commercial housing? Real estate transaction, house lease
6. Home: home improvement, building materials and housekeeping services? Furniture home textile household appliances household appliances maintenance daily necessities
7. Clothing, shoes and hats: women's wear and men's wear? Sportswear underwear women's shoes men's shoes accessories outdoor travel equipment children's wear/children's shoes
8. Catering restaurant? Cooking/recipes: food, tobacco, fresh (food/tobacco/fresh) drinks: wine.
9. Life Service: Pet Hospital/Pet Food and Supplies Dating? Second-hand items and gifts? Emigrate abroad? Homemaking O2O e-commerce
10. Business services: office, culture and education? Job hunting? Construction engineering? Electronic, electrical and chemical materials, machinery and equipment? Merchants join? Agriculture, forestry, animal husbandry and fishing? Energy saving and environmental protection? Safety, security, logistics and transportation? Marketing advertising? Professional consulting exhibition service
1 1 Beauty: slimming, beauty, plastic surgery, hairdressing and hair care: makeup and skin care.
12. Internet/electronic products: computer hardware cameras/digital accessories? Mobile phones and accessories, network equipment and services? Video games/game consoles/learning machines? Software? office equipment
13. sports: ball games for fitness? Water sports? Running and cycling? Jixian sporting goods
14. medical health: adult products/contraception/family planning products? Health care? Mental health of drugs and devices?
15. Maternity and parenting: a toy model of pregnancy/prenatal education/eugenics maternal and child care
16. Game? 17. politics and law:? 18. entertainment and leisure: entertainment and leisure literature antiques? Books and magazines? Television animation? Movie KTV? Variety show? Culture and art? Entertainment gossip/constellation jokes
Third, the delivery time? The shortest delivery time per day: 6 hours; Maximum delivery time per day: 24 hours? The longest period of local promotion: the longest continuous 10 days.
Fourth, crowd information.
Age: 13-60 years old
Education: doctor, master, undergraduate, high school, junior high school, primary school.
Marital status: single, newly married, married, raising children.
Mobile phone system: iOS system and unified Android system.
Mobile phone price:1within 500 yuan, 1500 ~ 2,500 yuan, 2,500 ~ 3,500 yuan, 3,500 ~ 4,500 yuan, more than 4,500 yuan.
Mobile phone brands: Apple, Samsung, Xiaomi, Vivo, Huawei, OPPO and other 55 mobile phone brands.
Network environment? :WiFi、4G、3G、2G
Marketing and anti-marketing: the two-way choice of special marketing groups