How to design curves and lines in advertising design? 1. In album design, lines are the basis of all images and an important part of layout design. The combination of straight lines and curves constitutes the basic shape of lines. The curve has the characteristics of small elasticity, large tension, fullness, softness, elegance, dynamics, vividness, image and richness. Lines are perceptual and orderly organizational structures, so we should give full play to the unique perceptual characteristics of straight lines in design. 2. The straight line in the curve refers to the shape created by first determining the image position and then extending on the preset curve form to make it a curve. In album design, the unique curve form of straight line can give people a strong visual effect and attract the attention of the audience. 3. The radian of the arc can make the picture more malleable and make the picture more dynamic and rhythmic. In album design, sometimes in order to reflect the overall style of the picture, straight lines will be added to the edge of the picture to enhance the sense of painting.