Single ability: the ability to choose and buy fresh products.

Most fresh e-commerce companies have experienced years of development, and they have the ability to identify and classify agricultural products such as fruits, vegetables and sea cucumbers. Their purchasing power is outstanding, they are quite familiar with all kinds of fresh ingredients of agricultural products, and they have been able to roughly judge the impact of seasonal pesticides on agricultural products. This is the foundation for the growth of fresh e-commerce enterprises and the necessary strategic capability for their rapid development.

Dual capacity: cold chain logistics distribution capacity

The last mile of "cold chain logistics" that we often say is the "nightmare" of fresh e-commerce. For them, in order to achieve long-term development, they must have their own cold chain logistics distribution team, or build their own, or introduce "crowdsourcing logistics" or "introducing fresh community distribution" resources to really make up for their shortcomings.

Triple ability: cooking guidance and service ability

After all, fresh food is an agricultural product, and it is used for eating. Food is the ultimate consumption path of fresh e-commerce. It is one of the strategic capabilities for the rapid development of fresh e-commerce to strengthen the ability of food cooking guidance, strengthen the ability of food service and give necessary guidance to food consumers in choosing ingredients and cooking.

Four abilities: users' high food consumption stickiness

"Gourmet users" are the core consumers of fresh e-commerce and the "largest user group" to promote the procurement of ingredients and the research and development of gourmet recipes. In the era of mobile internet, fresh e-commerce should pay more attention to the needs of "food users", greatly enhance the "stickiness between e-commerce and users", strengthen interaction and communication with users, and vigorously enhance the "high stickiness of food consumption by users", which is one of the capabilities that fresh e-commerce needs to focus on.

Five capabilities: multi-screen terminal linkage capability

In the future, fresh e-commerce companies will have many terminal applications, such as APP, micro-official website, WeChat Mall, terminal digital screen, etc. Each application has its own application scenarios and main groups. The content linkage, activity interaction and port interoperability between terminal programs are particularly important, which requires fresh e-commerce companies to strengthen the independent construction and mutual linkage of multi-screen terminals, and pay attention to shaping their own multi-screen linkage ability, thus promoting the rapid application of fresh e-commerce terminals. I hope it helps you!