There are also many kinds of steak dishes.
From the selection of materials, practices, to loading, you can publicize.
First of all:
1, the name should be targeted and attractive.
2. The price should be differentiated and distinctive.
3. The dishes should be distinctive and meaningful.
Secondly, according to your above three characteristics.
It's time to start the marketing campaign.
For example:
I don't know the consumption and people in your city.
Suppose your main consumer group is white-collar workers, who mainly consume business packages.
Then you should consider the psychology of white-collar workers choosing business packages.
Most business packages are not discounted because they are entertaining, but dishes can be given away in business packages, which highlights the discount. You can also get distinguished business cards, priority positioning, active members and so on.
If you want to promote college students,
Most college students are AA (except couples).
Discount is the most attractive thing for students in AA. In addition, giving meals and exchanging points for gifts can also promote sustainable consumption. Exquisite membership cards will also bring a lot of benefits (for example, Niubadian hollow carved membership card 19.9 yuan, valid for one year, and send a small bottle of delicious red wine. Many people spend money for a beautiful membership card or a nice glass of small red wine.
In addition, couples' packages are the main consumption of college students. Sweetheart steaks can be launched for couples' packages at moderate prices, and some couples' special activities can be held regularly, which can attract both college students and various couples' customers.
For family packages, we should consider the stratification of family members, the tastes of children and the tastes of the elderly. And in the form of building blocks, we can choose to match. The dishes should be rich and varied, with a large span and at will. Family packages pay attention to benefits, and it is inevitable to give gifts at a discount. In addition, housewives can send recipes or open up food processing industries and services (suggestions)
The above is a simple bag.
You can also carry out various food topics for all customers.
Such as wine month, steak week, ice cream festival and so on.
Western food is an elegant culture, and it should have an elegant posture.
In addition, if there are conditions in front of the store, you can also conduct on-site cooking demonstrations.