2017 School Entrance Banquet Liquor Marketing Strategy

The School Entrance Banquet and Teacher Appreciation Banquet are sales situations that have direct contact with consumers. The School Entrance Banquet for these core groups should be made into the form of a product appreciation meeting. Make the service your own platform and brand. It has a relatively effective effect on both brand promotion and product sales. Below I have compiled some liquor marketing strategies for everyone, just for your reading and communication~

First: Information Collection, interception + material rewards

1. Recommendation by the terminal store owner: The terminal store owner will take the initiative to recommend ** liquor products to customers. Those who succeed in direct promotion will give the terminal owner 10% of the purchase price of the goods as a one-time reward. The dealer's core PR success will give the terminal boss 5% of the purchase price as a one-time reward.

2. Recommendation by the head teacher or squad leader of the college entrance examination class or high school entrance examination class: Through the core public relations for the head teacher or monitor of the college entrance examination class or high school entrance examination class, he will provide the detailed information of the candidates, and then the dealer staff will conduct core public relations for For each transaction reached, he will be given a certain amount of material as a reward, for example: active promotion, successful cooperation will be given a reward of 200 yuan per family; head teachers, teachers, and the person in charge of the mailing and receiving office will take the initiative to promote and provide information, and we will give 50 yuan to those who succeed in the promotion. Rewards for each family; the head teacher will give information, and those who fail to cooperate will be given a reward of 10 yuan/family.

3. Recommendation to existing customers: Through core public relations for students who have reached a deal, he will provide detailed information of the candidates around him, and then the dealer staff will conduct core public relations and give them a reward for each transaction reached. There must be something in kind as a reward. The prizes are mainly electronic products.

4. Recommendation by own employees: Introduce the idea of ????all-employee marketing, and have internal employees of the dealer provide customer information for holding college entrance banquets. They can do their own public relations or other staff public relations, and provide certain material benefits to those who conclude the transaction. Rewards, the specific reward methods are determined by the dealers themselves.

5. Hotel promotion for study banquet: By conducting public relations with some core hotel staff, they will provide customer information about the study banquet that will be held in the hotel, and then the dealer staff will conduct core public relations to achieve the goals. Each transaction gives him a certain amount of physical reward as a reward. The prizes are mainly electronic products.

6. Recommendation by local post office courier: The local post office is the only place where every admission notice must pass, and it is also a sufficient source of information. You must strive for cooperation with its leaders.

Second: Effective and accurate media publicity

1. Newspaper media publicity: During the college entrance examination and high school entrance examination, newspapers and media report on college entrance examination information, application wishes, school information, etc. There are many, and parents of candidates pay more attention to it. Therefore, during the event, the content of the product promotion activities will be published in the local mainstream media, which can accurately convey the information to the target customer groups.

2. Promotion of examination results inquiry telephone numbers: After the examination, inquiry telephone numbers are used very frequently and are highly targeted. Before the inquiry call is connected, with beautiful music combined with beautiful language, the ** product congratulates each candidate on the recording.

3. Promotion through tobacco hotel channels: For the promotional content of the college entrance banquet, print POP, DM orders or make X display racks, roll-ups and other promotional materials, place them in eye-catching locations of the tobacco hotel, and ask the terminal store owner Introduce ** products to every customer who enters the store. This can not only break out in a short period of time, but also deepen the attention of all levels of society to the brand and enhance the brand's reputation. It can also guide terminal bosses to make recommendations and promote product terminal sales.

4. Radio advertising: Because traffic radio targets a wide range of people, it has a long transmission time and rich communication content. The specific broadcast content will be formulated independently according to different markets and policies. This will help highlight the brand's attention to candidates and increase the brand's image in the minds of consumers.

5. Joint publicity by mail: The joint post office will send promotional leaflets for the event along with the admission notice. The accuracy is high and the publicity theme can be accurately publicized.

6. Hotel channel promotion: use X exhibition racks, DM sheets, posters, display boards and other promotional materials to enhance the terminal atmosphere, place display boards with more eye-catching activity content at the hotel entrance or lobby, or hang them at the hotel entrance Promotional content banners, if conditions permit, can be placed on product display stands, product brochures placed in private rooms, and the hotel equipped with full-time promotional personnel, etc., so as to comprehensively create the atmosphere of the college entrance banquet and teacher appreciation banquet.

7. Publicity through commercial and supermarket channels: For the promotional content of the college entrance banquet and teacher appreciation banquet, print POP, DM slips, promotional posters, promotional posters or other promotional materials, and place them in eye-catching locations in the wine area of ??the supermarket, if conditions permit. In this case, promotional personnel can be arranged to assist in product sales.

Third: The most market-attracting activity policy

Buy a free package

The selection of gifts can be adjusted according to the actual situation. The purchasing principle: in line with college students According to demand, electronic products that are elegant and easy to carry are preferred.

Buy gifts in kind, that is, if you purchase a certain amount in cash, you can get the corresponding items; as gifts, please choose items that are not easily converted into cash to avoid affecting the price system. Please do not give this product as a gift; please control the intensity of activities and avoid excessive policies to avoid affecting the impact. Price system; ;